Happy to announce another successful deal closure by us! 🙏
Dexter Capital Advisors was the exclusive transaction advisor to kitchen-tech major Beyond Appliances its maiden institutional funding round by Fireside Ventures, Dharana Capital and multiple HNIs.
But, mere announcement probably won’t do justice. I think I will use this as an opportunity to share, why we were/are so excited about this company.
So, let me share some details.
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Kitchens are the place where most Indian women spend a significant amount of their days.
But, while we have seen startups of varied kinds redefine how people experience different aspects of their lives, kitchens and women’s experiences with them have remained untouched.
The same old type of chimneys, ovens, stoves, refrigerators, blenders etc. And in terms of changes, we are still seeing just the early days of microwave and air-fryer adoption.
Thus, our kitchens are yet to be disrupted for the new century we have been in for almost 25yrs now.
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Enter, two guys - ESHWAR and Rakesh.
The duo had co-founded Mukunda Foods Pvt. Ltd., which disrupted the way commercial kitchens operate in India, and supported multiple leading domestic and global QSR brands/food chains scale.
Leveraging that rich experience, the duo started out Beyond Appliances to disrupt the household kitchen market, a way larger market opportunity.
Their agenda? To re-imagine and re-define varied appliances which go into the Indian kitchens.
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And in line with this, they launched two new products which received big love (read: sales and reviews)!
1> A new-concept chimney with an interactive 7-inch screen on it on which women can access numerous recipe books, watch their favourite shows, movies and more, and also order groceries and other home essentials
2> An intelligent stove which enables time-controlled cooking, automatically cuts dangerous flame failures which could result in a disaster and does a lot more
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Inspired by how innovative the two founders are, and the speed at which they rolled out these first-in-India products, we knew we wanted to work with them.
And we are delighted, that this deal turned out so well, with Kanwaljit Singh led Fireside Ventures leading the round, joined by Dharana Capital as a co-investor.
And what adds to the joy is the highly acclaimed angels who co-invested - Livspace’s founders (Saurabh and Ramakant), former CEO of industry giant TTK Prestige Ltd (Chandru Kalro) and Design Cafe’s founder (Shezan).
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Also, a special mention to Bharat Barmecha and Sagar from our team, who went all out to ensure a successful closure.
And of course, kudos to all other team members who deliver so strongly for us, every passing day - Gaurav, Varun, Rishabh, Anuradha, Abhijeet and all others.
PS: We are always on the look for opportunities to work with such good founders and companies. Thus, if you think we can be of help, do reach out to me at devendra[dot]agrawal@dextercapital[dot]in :)
Best,
Devendra
Early-Stage Consumer Investing | Ex-Nykaa | Ex-Founder, Pipa.Bella (Acquired by Nykaa)
4moCongratulations ESHWAR and Rakesh patil! Truly privileged to be on this journey with you. Welcome to the Fireside family!