Beyond Luxury Group reposted this
I help Luxury brands drive growth with customer-centric marketing | CRM I Clienteling I Private Client
🚀 𝟒 𝐩𝐨𝐰𝐞𝐫 𝐦𝐨𝐯𝐞𝐬 𝐭𝐨 𝐤𝐢𝐜𝐤𝐬𝐭𝐚𝐫𝐭 𝐲𝐨𝐮𝐫 𝐋𝐮𝐱𝐮𝐫𝐲 𝐂𝐑𝐌 𝐜𝐚𝐫𝐞𝐞𝐫 Attention, future Luxury leaders! Are you a student wondering how to start your success journey in CRM? Here’s your roadmap: 1️⃣ 𝐒𝐨𝐚𝐤 𝐮𝐩 𝐢𝐧𝐝𝐮𝐬𝐭𝐫𝐲 𝐤𝐧𝐨𝐰𝐥𝐞𝐝𝐠𝐞 Dive deep into the Luxury world from your screen. Understand consumer trends, brand strategies, and market dynamics. Check out industry insiders on LinkedIn (Daniel André Langer, Yemi L....), listen to podcasts (BEYOND LUXURY, The Luxury Item Podcast…), and review insights from Bain & Company or Boston Consulting Group (BCG) Luxury studies. 2️⃣ 𝐍𝐞𝐭𝐰𝐨𝐫𝐤 𝐰𝐢𝐭𝐡 𝐞𝐱𝐩𝐞𝐫𝐭𝐬 Identify Luxury CRM professionals on LinkedIn and reach out. Attach a brief intro to your connection request. Landed a call? Show up prepared with questions. These talks can offer invaluable lessons and mentorship opportunities. 3️⃣ 𝐒𝐩𝐞𝐧𝐝 𝐭𝐢𝐦𝐞 𝐢𝐧 𝐋𝐮𝐱𝐮𝐫𝐲 𝐬𝐭𝐨𝐫𝐞𝐬 Visit Luxury stores. Feel the vibe. Watch how staff interact with customers and get to know the products. Maybe do some mystery shopping. Yes, it might push your comfort zone. But it's invaluable for grasping Luxury CRM. 4️⃣ 𝐖𝐨𝐫𝐤 𝐢𝐧 𝐑𝐞𝐭𝐚𝐢𝐥 Secure a position that places you face-to-face with Luxury customers. Internships or part-time jobs can fit around your studies. Direct experience with Luxury customers is unmatched for learning and vital for CRM success. ➡ 𝐀𝐧𝐲 𝐦𝐨𝐫𝐞 𝐭𝐢𝐩𝐬 𝐟𝐫𝐨𝐦 𝐦𝐲 𝐧𝐞𝐭𝐰𝐨𝐫𝐤❓ 𝐃𝐫𝐨𝐩 𝐭𝐡𝐞𝐦 𝐢𝐧 𝐭𝐡𝐞 𝐜𝐨𝐦𝐦𝐞𝐧𝐭𝐬.
1. Doing a short track program in Luxury Brand Management, if not a full time surely helps. Most of the time the faculty is from the trade and is able to share fresh off the floor insights. 2. Be a pro-active learner. The industry is highly dynamic and increasingly fast paced - thanks to the digital disruption post and during covid. Learning has to be a continuous affair.
face to face in retail is actually very important!
Thank you for the shoutout! Here is the link to the podcast: https://anchor.fm/carlota-rodben Look out for S2 coming soon!
Yemi shares interesting insights into the luxury industry — and is worth considering as a follow for anyone interested in luxury trends/knowledge.
Super good tips Ines Cointement !
Very insightful
Find a mentor! This is something I believe truly impacts success for those future leaders. By investing into your network, you’ll find that people are going to be your biggest source of success. People love to help, so finding someone who can work with you at an early stage is incredibly powerful.