Another successful contract completed. Many thanks Havas Lynx for the partnership. We hope to work with you again soon.
The bell has rung. It's my last lap with the Havas Lynx FARAH team this week. It's been a great run and I've really enjoyed supporting the squad. The time has now come, however, for me to pass the baton over to the rest of the amazing team. Until the next race!
If there's one thing you can't get creative with, it's your radiator water. If your car is thirsty, park your creativity and grab a pint of Mobil Coolant instead. Check out our latest hilarious work in Egypt for Mobil Coolant "Thirsty cars." #IMPACTBBDO #Mobil BBDO Worldwide
Super excited and curious about your reactions as we continue to build Mammut Sports Group AG and give the Brand more meaning than ever before: Rise With the Mountain. To Rise is to grow. It celebrates people who put themselves in some of the most challenging places in nature to grow. Growth is what unites mountain culture. We know that it’s not just about climbing a peak or simply topping out. Growing in the mountains includes so much more: Getting inspired, embarking on the journey up, taking on big challenges, facing failure, recognizing growth and celebrating that moment of growth, just to find the next challenge immediately afterwards. Through challenge we grow. #RiseWithTheMountain
Frost & Sullivan - Summer Intern | Branding & Admissions Committee | PGDM '25 - Great Lakes Institute of Management - Chennai | Ex-Tracxn
The Cirque du Soleil - Sailing Beyond the Red Ocean Fresh off my #StrategyManagement course in this term's MBA, and the Cirque du Soleil case study remains etched in my mind. It's the perfect example of #BlueOceanStrategy in action Remember the traditional circus that we used to attend as kids? – animals, clowns, and predictable acts. Then came Cirque du Soleil, defying this tradition and diving into a unexplored territory: a sophisticated, story-driven, and adult-oriented circus experience. Here's how they navigated the blue ocean: (ERRC Concept) Eliminated: Animal acts, traditional clowning, and the usual high tent itself. Reduced: Elaborate visuals and stunts were often the main focus, they started focusing instead on artistic storytelling and emotional connection. Created: Breathtaking acrobatics, captivating music, and theatrical narratives with stories. Raised: The bar for the entire circus industry with premium pricing and a comfortable, immersive experience. The result? A breakthrough! Cirque du Soleil redefined the circus industry, attracting not just kids, but adults, corporate audiences, and anyone seeking a unique entertainment experience. This case study is a masterclass in innovation and strategic thinking. It serves as a constant reminder to seek out blue oceans in our own industries, challenge assumptions, and create value propositions that truly resonate. #MBA #Marketing #Innovation #Disruption #BlueOcean #CirqueDuSoleil
The South of France (space)suited me—wouldn't you agree? I hope you enjoyed the souvenirs for me AND you, mes amis: ✅ Photos & LinkedIn profiles of all my new network contacts ✅ After-sun lotion ✅ Pain au Chocolat (you can never have too much) ✅ The experiential marketing scoop via Lions wins & activations ✅ An odd accent I cannot shake—I call it Frenglish 😎 Cannes Lions International Festival of Creativity, you were a beauté! —Bisous d'Astro! #AstroAtCannesLions #CannesLions2024 #CannesLions #ExperientialMarketing #BrandMarketers
Before diving into a big overhaul of your rebranding, focusing on your business systems can breathe new life into your brand and attract a fresh audience. Revamping and upgrading your systems can help you stay ahead of the competition and adapt to the ever-changing market trends. More in the video! #Rebranding #UpgradeYourSystems #StayAheadOfTheCompetition #SalonBranding #businessbranding #benniepollard #coolbeautyconsulting #reelsinstagram #highlightreel
Thanks to you, too, Udo! FeNO (fractional exhaled nitric oxygen) testing should become standard practice for assessing levels of inflammation in people with uncontrolled asthma because high FeNO=high risk of future asthma attacks. FeNOMENAL makes it easy to see and hear the risk of high FeNO for both doctors and patients with asthma. Thus far, the program has been implemented on behalf of Sanofi in Spain, China, Brazil, and France. FENOMENAL helps patients better understand what a FeNO score means, how to gauge their asthma severity, and how to take action. So proud of this work.
Happy to see FeNOMENAL being a phenomenon wherever it goes. Now as Bronze at LIA - London International Awards. Congrats Allison Ceraso, Alex Cho, Rochelle Melton and this incredible team at Havas Lynx New York
Let us know if there’s any way that we can help you achieve your digital advertising and performance marketing goals!
In the action sports world, authenticity matters. We're an outdoor journalist-led team of industry insiders and marketing gurus who know the adventure world inside out. Our team has amassed decades of marketing experience building and scaling brands in the industries we know and love and beyond.
Captiv8 is thrilled to announce that we've been nominated for EIGHT Cannes Lions awards! 🏆 That's right! And we want YOU to join us on an unforgettable experience at the heart of the Croisette. Here's what we have in store for you: ⭐ Refresh & Recharge Suite: Located at the renowned Carlton Hotel, our suite offers cocktails and bites all day long, providing the perfect space to relax and network. ⭐ Daily ‘Ask Me Anything’ Conversations: Engage with top creators like Adam Waheed, Ally Love, and Jalen Noble. Get firsthand insights and inspiration from these industry leaders. ⭐ Custom VIP Experiences: Connect with iconic thought leaders driving the creator economy forward through exclusive, tailored experiences. Network, learn, and grow with the best in the business. ⭐ Dive into Hot Topics: Explore key discussions on Social Commerce, Connecting to Cultural Moments, the future of Measurement, Brand Safety, and more. ⭐ Get Ready With Me: Indulge in complimentary 30-minute makeup and hair styling sessions that'll have you feeling your absolute best for Cannes. Let us pamper you and ensure you're radiating confidence and glamour for the festivities! Don't miss this exclusive opportunity to elevate your Cannes Lions experience with Captiv8. Spaces are filling up fast, so RSVP today by emailing us at cannes@captiv8.io. We can't wait to see you there! Click here for more details: https://hubs.la/Q02zn6_z0 #Captiv8Cannes #CannesLions2024 #Creators #Culture #Relevance #MarketingInnovation #InfluencerMarketing #SocialStrategy
Accelerating Creative Excellence: Brands & Founders - Paid Advertising, Digital PR, & Creative Content Creation
An experiential dream job 🏂 It's pretty artic here, but if you're heading to the slopes take a note out of Loro Piana's books and combine with a work trip to die for (these days I'm more of an Après-ski girl myself). 🛍 This glorious Zermatt pop up is in situ until the 15th March. 👉 Experiential Activity Should always be ambitious, seasonal and relevant to your customer's lifestyle, in order to achieve real results and global news features. #loropiana #ski #skiseason #experientialmarketing #experiental #PR #socialmediacontentcreation #strategicmarketing #luxury #luxurygoods #travelandtourism #travelindustry
We decided very early on that Excellence was going to be one of our core values at More than Equal. We discussed and debated these values at length (and if you haven’t condensed your corporate core values down to four words then try it - it is very revealing about who you are and who you want to be). You might think that excellence is something that is a universal value and is too vague to be meaningful. Not so. Remember, you have only 4 values to choose as your guiding and defining values so to include one is to exclude others. This core value has come to life in many ways. In the way that we conduct our research, in the way that we present ourselves, in the way that we execute projects - but most importantly in the way that we have recruited. The quality of the team that has been put together is a testament to this core value (and it is my good luck to be working with them!) And….not forgetting the absolute essence of Excellence that comes with our founders; Karel Komarek and David Coulthard Thanks to you all for giving up super comfortable positions to come and work at what is a small start up with a big mission. Alison Donnelly Fran Longstaff PhD Tom Stanton Jordan King Sarah Moore Michal Brabec Karen Webb Moss #corevlaues #excellence
“What really excited me about the role at More than Equal is the opportunity to empower under-represented groups and communities.” With a career spanning five countries, Zaya was most recently based in Austria as a senior global communications lead for Red Bull, where she strategically managed and executed campaigns for world championship events across the US, Europe and Asia. She was additionally instrumental in building female-focused athlete storytelling campaigns on a global scale for the brand. We are thrilled to have Zaya join More than Equal as Head of Marketing and Communications. #MoreThanEqual #WomenInMotorsport
