Beyond the Bottom Line Podcast with Bert Miller’s Post

Stacie Ruen of General Motors embraces a unique and all-encompassing perspective when it comes to GM team members. They are not just seen as valuable members of the GM family, but as customers in their own right. Stacie's goal is to nurture enduring relationships with a commitment to building customers for life, whether these individuals are embarking on their journey with the company or moving on to new horizons. This customer-centric philosophy is woven throughout the employee journey, from the initial onboarding process to the point where they bid farewell to the company. GM understands that every interaction with their team members represents a precious opportunity to shape an experience that holds the power to significantly influence the entire team. The caliber of this experience is intrinsically linked to overall customer satisfaction, ensuring the creation of positive, lasting relationships. Moreover, even when employees leave the company, they continue to be valued as GM customers. Catch the full episode for deeper insights into how investing in your employees equates to investing in your brand's success: https://hubs.ly/Q027pRxy0 #GMTeam #CustomerCentric #EmployeeInvestment

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