BGS Consulting is excited to welcome Claire Chao who recently graduated from Bucknell University to its Operations and Marketing Team. Claire will actively contribute to BGS branding initiatives, social media messaging, and develop strategic digital campaigns aimed at enhancing brand visibility. Welcome to the team, Claire! We are excited to have you. #bgsconsulting
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I am looking forward to insightful conversations on the topic "Stop searching for the silver bullet & embrace a holistic approach to marketing effectiveness". Australian marketers are most upbeat on the potential of marketing to drive business growth and we look forward to accelerate their ambitions. We have Roger Dunn Rose Herceg Karen Kaufman and Justin Nel discuss best practice thinking at the AANA - Australian Association of National Advertisers CMO Connect event this Thursday September 19th. Gain Theory Claudia Sestini Krishanthe Keerthikumar John Geddes Marc Anton Smith #marketingeffectiveness #growth
We are pleased to share that in partnership with the AANA - Australian Association of National Advertisers, Gain Theory will be hosting the next CMO Connect Dinner 'Stop searching for a silver bullet: Embrace a holistic approach to marketing effectiveness.' Join us on Thursday 19 September to network with senior brand marketers and hear Karen Kaufman, Global Chief Growth Officer at Gain Theory, Roger Dunn, Global Retail Media Lead at Diageo and Rose Herceg, President at WPP, discuss how a holistic approach to marketing effectiveness can drive sustainable business growth. If you are interested in attending, please reach out to Justin Nel for further details.
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Successfully Completed Corporate Consulting Project with UNH MBA Team 2b & The NH Civics Team! I am thrilled to announce the successful culmination of a transformative corporate consulting project in partnership with my team from the UNH MBA program and the dynamic group from New Hampshire Civics! Over the past few months, our collaboration has been nothing short of inspiring. Together, we embarked on a journey to elevate the brand recognition of NH Civics through comprehensive analysis, strategic planning, and targeted marketing initiatives. Our approach began with conducting an in-depth survey, analyzing the data to uncover valuable insights into audience preferences, perceptions, and behaviors. These insights formed the foundation of our strategy, allowing us to craft a tailored roadmap for enhancing brand visibility and engagement. Next, we translated our findings into a comprehensive strategy report, outlining actionable recommendations to propel New Hampshire Civics to new heights. From refining messaging to optimizing digital presence, every facet of our strategy was designed to resonate with the target audience and drive meaningful results. But we didn't stop there! Leveraging our strategic insights, we collaborated closely with the NH Civics team to develop a robust marketing guide and content calendar. From compelling social media content to engaging email campaigns, each element was carefully crafted to captivate audiences and foster enduring connections. The result? A comprehensive, data-driven approach to brand elevation that not only enhances NH Civics' visibility but also strengthens its impact in the community and beyond. I'm incredibly proud of what we've achieved together and grateful for the opportunity to collaborate with such talented individuals from my UNH MBA and NH Civics. 🙏 I want to thank my team, Helena (Leni) Lemos, Madison Shatzer and Anne-Sophie Rioux. I would also like to thank the NH Civics team, Claudette Knieriem, Allyson Ryder and Heather MacNeill, MPA for being amazing people to work with. Lastly, our incredible advisor from NH SBDC, Julie Glossner was the glue.💪 Here's to continued success and making a lasting difference! #CorporateConsulting #UNHMBA #PartnershipSuccess #BrandElevation #MarketingStrategy #DataAnalysis
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Fractional Marketer | Contract Marketing | Driving revenue growth & brand innovation via strategic marketing
Throughout my marketing career, I've had the privilege to work in two distinct areas: 1️⃣ Marketing services for products: specifically targeting the A/E industries. Products and services that create beauty and functionality, including roles at Jones Lang LaSalle, Walker Zanger, Caesarstone, Brightview, and Monarch Landscape Companies. These brands were all about garnering media, crafting smart proposal responses, product specifications and crafting stunning environments for businesses and consumers alike. 2️⃣ Driving marketing teams for business solutions that streamline workflows and boost profitability for professional services. At KBKG and Wolters Kluwer, I focused on specialized services, helping CPAs, lending and leasing professionals, stay laser-focused on their core expertise and business. I'm proud to have contributed to these impactful brands and industries! ➡ About me: Recognized for pioneering innovative marketing strategies that drive organizational transformation and growth. Proven expertise in developing and executing comprehensive brand and marketing initiatives, leading to substantial increases in market share and revenue. Instrumental in navigating complex corporate landscapes and fostering robust stakeholder relationships. Known for turning around underperforming products and services with compelling narratives that captivate media attention and customer interest. #marketing #marketer #leadership #growthmarketing #brand
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AWARDS 2024 | Last week, we had the honour of celebrating some of the finest talents in our industry at The Marketing Society Awards. Congratulations to all our winners and those highly commended for their remarkable achievements! 🏆🎉 These awards are a testament to the incredible work being done to drive excellence in marketing. The Marketing Society holds a unique position in leadership, championing great marketers and exceptional marketing. It is through their efforts that we can host such inspiring events. A special thank you to our stellar team of judges, whose deep involvement in the case studies ensured a dynamic, honest, and open conversation. Their commitment to uncovering the real truth behind each campaign's success is truly commendable. Every year, the entries exceed expectations, showcasing innovative solutions and remarkable creativity. It's inspiring to see how companies have overcome challenges, engaged with customers, and achieved fantastic results, even in these difficult economic times. Winning one of these awards is huge, setting a benchmark that inspires the entire industry. The calibre of the pitches and the transformative impact of the campaigns have been nothing short of mind-blowing. Thank you to everyone who participated and made this event a success. Let's continue to think creatively, holistically, and commercially as we drive great marketing forward. 👏 Congratulations once again to all our winners and highly commended! See the full list of winners - https://lnkd.in/ey6qzmsf. Members can read the winning case studies by logging in. Thanks to our headline partner Accenture Song, and our supporting partners Thinkbox and Design Bridge and Partners. #TMSAwards24 #Marketingawards #Marketingcommunity
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🌟 Exciting Update for the CMO Summit at Syon Park, London! 🌿🏰 Get ready for a riveting panel discussion at the CMO Summit on March 26th, set against the stunning backdrop of Syon Park in London. The topic: "Building Resilient Brands: Adapting, Differentiating and Thriving." We are honored to have Simon Edward, former Chief Marketing Officer of IBM, as our moderator for this crucial discussion. Simon brings a wealth of experience and will expertly guide the conversation through the intricacies of brand resilience in today's dynamic market. 🗣️🔝 Meet our esteemed panelists: 💼 Gintare Budriunaite, Strategy and Product Marketing Director at Carrier, will share insights on innovative marketing strategies in the competitive technology sector. 📡 💳 Rich Atkinson-Toal, VP of Global Brand & Marketing Communications at American Express, brings his expertise in crafting global brand narratives that resonate across diverse markets. 🌍 🛍️ Andrew Geoghegan, Chief Marketing Transformation Officer at PZ Cussons, will delve into the challenges of transforming marketing practices in the fast-moving consumer goods sector. 🔄 ✍️ Heather Hurd, Senior Director of Global Content Marketing at FIS Global, will provide perspectives on leveraging content to build and sustain a global brand presence. 🌐 This panel is a must-attend for marketing professionals eager to learn about adapting and differentiating their brands in a rapidly changing world. The insights from these industry leaders will provide invaluable strategies for thriving in today's market. Don't miss this chance to gain a deeper understanding of brand resilience from some of the brightest minds in marketing. Join us at Syon Park for a day of learning, inspiration, and networking! Learn more: https://lnkd.in/d4GT9Vif #CMOSummit #BuildingResilientBrands #MarketingLeaders #SyonParkLondon #SimonEdward #GintareBudriunaite #RichardAtkinsonToal #AndrewGeoghegan #HeatherHurd #BrandStrategy #MarketingInnovation #GlobalBrands #ContentMarketing #BrandDifferentiation #LondonEvents
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Chief Marketing Officer | Strategic Expert in Brand Positioning & Crisis Management | Member, Forbes Communications Council
I was honored to participate in the 5th Annual Marketing Leaders 2024 event, where I delivered a keynote presentation on the imperative of Diversity, Equity, and Inclusion (DEI) in modern marketing. Here's a summary of the insights shared: In today's marketing realm, the concept of brand promise has evolved beyond traditional notions of product functionality and pricing. As Philip Kotler aptly stated, "A brand is the company’s promise to deliver a specific benefit that addresses a particular need of its customers." However, in today's socio-cultural landscape, addressing those needs goes hand in hand with embracing DEI initiatives. Inclusive marketing isn't just about representation—it's about empowerment. By authentically representing diverse voices and experiences, we empower customers to become advocates for our brand. When customers see themselves reflected in our messaging, they feel seen, heard, and valued, driving word-of-mouth promotion and brand loyalty. As marketers, we have a unique platform and influence to drive positive change within our organizations and industries. By championing DEI initiatives, we not only align with the values of our customers but also set a precedent for others to follow. Leadership in DEI isn't just a moral imperative—it's a strategic advantage. In conclusion, the era of passive marketing is over. Today's consumers demand more than just products—they demand purpose. By integrating DEI principles into our marketing strategies, we not only shape brand promise but also drive positive change in the world. As marketers, let's embrace this responsibility and seize the opportunity to lead with authenticity, empathy, and inclusivity. I extend my sincere gratitude to the organizers at marcus evans Group, especially Gayathrie Deva Sana Pathy, for their efforts in bringing together such a valuable event. #MarketingLeaders2024 #DigitalMarketing #AIinMarketing #Sustainability #ConsumerInsights #CreativeMarketing #B2BMarketing #MarketingInnovation
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Hello #Chicago! 📣 The deadline to nominate your candidate for AMA Chicago Marketer of the Year is fast approaching - submissions are due July 31. Nominees must be based in the Chicagoland area and their current responsibilities must focus on the branding, marketing, and communications aspects of their company’s brand. 🏆 The Marketer of the Year award will be presented at CMO Forum on October 3, 2024 at The Dalcy in Chicago. 🔗 Link in the post below for full submission guidelines! #AMAChicago #marketingaward #brandmarketing #communications
The clock is ticking! ⏰ Time is running short for you to honor the most outstanding brand marketing professional in Chicagoland. ✨ July 31st is the last day to nominate a colleague, friend, client or yourself to be #AMAChicago’s 2024 Marketer of the Year! This award recognizes excellence and elevates each year’s winner through: • An award presentation at the CMO Forum • LinkedIn Live interview • Social media posts announcing the winner • Chicago area publication announcement • Opportunity to be a panelist or speaker at an AMA Chicago event Explore more details and start your nomination process today before the July 31st due date! https://bit.ly/3QckZ12 #MarketingInnovation #MarketingAwards
Nominate the Marketer of the Year!
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Building relationships, managing campaigns, shaping perceptions, creating brand awareness … PR is more than just press. Want to learn more? Book a meeting to hear about all the great things #SavvyMediaPRSolutions can bring to your business! #SavvyMediaPRSolutions #PRFirmInLagos #PublicRelations
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🔴Why should marketers attend Elevate > ADMA Global Forum 2024? >> Sound On<< 🔉 “You get that perspective that you can’t get in your office by connecting with your colleagues from other industries, and getting a more global perspective” ~ Stephanie Tully, CEO, Jetstar Airways The countdown is on to the most important marketing event of the year! With marketers continuing to face unprecedented change and complexity it’s time to Elevate for the Future. This year’s global and international speakers will address some of the big issues shaping the future of marketing. SECURE your table or ticket to the most important marketing event of the year! 👉Table, ticket & event info> https://lnkd.in/gYAwJFfy 📅Tuesday, 20 August 📍Sofitel Sydney Wentworth, Philip Street 📽️Virtual/On-Demand Tickets Available 2024 Speaker Line up: > Holly Ransom CEO, Emergent > Master of Ceremonies > Tom Goodwin, Futurist/Co-founder, All We Have Is Now > Lucinda Barlow, Senior Director, Head of International Marketing at Uber > Scott Galloway, Professor of Marketing, NYU Stern School of Business (LIVE from the USA) > Michelle Klein, Chief Customer & Marketing Officer, IAG > Mark Ritson, Founder, Marketing Week Mini MBA with Mark Ritson > Liana Dubois, Chief Marketing Officer, Nine > Joanna Robinson, CMO, THE ICONIC > Sarla Fernando, Director of Regulatory & Advocacy, ADMA #ADMAGlobalForum #DataDrivenMarketing #IntelligentMarketing #FutureofMarketing #Privacy #Dataandprivacy #PrivacyRegulation #CustomerExperience #CX #BrandStrategy #BrandMarketing #AustralianMarketers #CMO #CMOs
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👩💻 Excited to share that I've mastered the Digital Branding course at Metropolitan School of Business & Management (UK), kicking off the year with an abundance of insights and a deeper understanding of how to gauge brand awareness. Here's to crafting impactful strategies and achieving measurable success throughout 2024! 🚀📊 #DigitalBranding #Brandawareness #socialmediatraining #digitalmarketingprofessional #socialmediamarketingexpert
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Director of Recruiting at BGS Consulting, 703-577-9331
3moWelcome Claire! You are a great addition to the team 😀