Bhada Sinhaphalin’s Post

Want to know how your boost your brands memorability?🔍🧠 This month, we delve into the interesting world of #BehaviouralScience, exploring how clients can enhance memorability by understanding the #PeakEndRule. Nobel Laureate Daniel Kahneman's research sheds light on the impact of final moments in experiences. For instance, a restaurant may enhance its customers' satisfaction by providing a memorable and pleasant end to the meal, such as a gift or a surprise. 🍽 How can you apply this principle to your client interactions? 🤔📚 Click the link to discover more 👉 https://loom.ly/YsQQaJI

🌐 Leveraging the Power of Contrast in Decision-Making 🌐 Ever wondered why our choices often pivot on what's around us? Enter the Contrast Effect—a psychological phenomenon shaping our decisions. Let's explore its impact in a restaurant scenario. 🍲 Imagine perusing a fancy menu. There it is, the soup section—Rs.850, Rs.750, and Rs.450. The magic lies in the contrast. Your decision to choose the Rs.450 soup is influenced by the surrounding options, creating a perceived value. 🤔 How does this apply to marketing? Well, savvy marketers have been tapping into the Contrast Effect for ages. By strategically presenting products/services in a way that highlights the differences, they shape consumer choices. 🚀 Here's the takeaway: Whether it's restaurant menus or marketing strategies, understanding the Contrast Effect can empower professionals to make impactful decisions and enhance the perceived value of what they offer. #psychologie #marketingstrategie #decisionmaking #professionaldevelopment #communicationskills #personalbranding #linkedinforcreators #linkedingrowth #linkedinconnection

Food for Thought — Let’s Cultivate Your Culinary Brand! Remember, strong brands are built on consistency. Regularly assess your concept, refine your brand identity, and embrace continuous improvement. Together, let’s leverage the power of food psychology to transform your restaurant into a brand that becomes an irresistible craving for your target audience. #BernardKoh #foodpsychology #restaurantbranding #neuromarketing #psychologyofeating #restaurantconsultant #foodbusiness #restaurantgrowth #customersatisfaction #restaurantsuccess #sensorybranding #emotionalconnection #menuengineering #restaurantdesign #restaurantatmosphere #foodpresentation #restaurantloyalty #brandingstrategy #restaurantoperation #restaurantowners #restaurateur #entrepreneurlife #hospitalityindustry #culinaryexpertise #foodtrends #restaurantindustry #eatertainment #foodpsychology #restaurantconcept #restaurantopening #restaurantoperations #restaurantmarketing #brainhacking

In the ever-evolving landscape of the F&B industry, one trend is capturing the attention of businesses worldwide: authenticity and storytelling. Consumers aren't just looking for a meal—they're seeking an experience, a connection to the roots of their food and the people behind it. This shift in consumer behavior has led restaurants and F&B businesses to prioritise authenticity, highlighting the origins of their ingredients, the culinary traditions they draw inspiration from, and the stories of their chefs and artisans. By embracing authenticity and storytelling, businesses are not only meeting consumer demand but also creating deeper connections with their audience. Sharing the journey behind each dish fosters trust, loyalty, and a sense of community—a win-win for both businesses and consumers. So how can your business leverage this trend? Start by digging deep into your brand's story and heritage. What makes your products unique? What culinary traditions do you celebrate? Share these stories with your audience through your marketing channels, from social media posts to menu descriptions. In a competitive market, authenticity and storytelling can set your business apart, attracting customers who are hungry for more than just a meal—they're craving a memorable experience that speaks to their values and aspirations. Join the movement towards authenticity and storytelling in the F&B industry and discover the power of connecting with your audience on a deeper level. 🌍🍴 #Authenticity #ConsumerBehaviour

Designing a seasonal menu involves a thoughtful combination of creativity, market trends, and an understanding of your target audience! Crafting a delicious seasonal menu is a process that requires a balance of understanding your audience, staying on top of culinary trends, and embracing authentic, high-quality ingredients – by ensuring that your seasonal offerings are not only tailored to your customer base but also infused with exciting new elements will keep your customers coming back. Find out how we can aid you in tailoring a delicious and inviting seasonal menu by following the link: https://bit.ly/3TrUaKi 

So you want testimonials📌 Supercharge them🤩 Instead of: "This is the best product on the market." Request your client to add a comparative: "We weren't unhappy with the previous solution, but yours is a definite step up," Why – -People are more likely to trust a testimonial that acknowledges there may have been something good before, but highlights a clear improvement. -The comparative creates a sense of curiosity. "A definite step up" makes the reader wonder, "How much of a step up is it?" P.S. -Imagine you're looking for a new restaurant. Would you be more convinced by a sign that says "The Best Food Ever!" or by a review that says "This place is a definite step up from my usual go-to spot.” Shalini Arora, Shruti Thakral, Gireesha Nema, Pooja Mathur (she/her), Eram Qazi, Irani Srivastava Roy, Neelima Kataria, Michelle Lim Suet Mei, Amit Anand, Sunil Pal #CustomerTestimonials #ClientFeedback #TestimonialTips #SocialProof #CustomerExperience #MarketingStrategy #BrandTrust #CustomerSuccess

Recently, I had the pleasure of ordering food from Restaurant, and the experience went beyond just a delicious meal. What caught my attention was a handwritten thank-you message from the chef. In a world dominated by digital interactions, this small but powerful gesture reminded me of the impact of personalization in business. Here are a few key learnings: 😍 Building a Personal Connection: Handwritten notes convey authenticity and effort. It's a simple way to make customers feel valued and appreciated. 😍 Memorable Experiences: Going the extra mile to create a memorable experience sets a business apart. It's not just about the product or service; it's about the emotions and connections associated with it. 😍 Brand Loyalty: Personal touches contribute to building strong relationships with customers. When people feel a personal connection to a brand, they are more likely to become loyal advocates. Stay tuned with Rajat Kumar for more updates 😄 #CustomerExperience #BusinessLearnings #Personalization #CustomerAppreciation #BusinessSuccess

Love Letters in the Drive-Thru: Decoding Beverage Purchases! ☕💌 This February, join us in unraveling the love stories behind drive-thru beverage purchases! Our case study involves Online Board Discussions, immersive observational interviews, and heartfelt "love letters" to favorite beverages. The emotional connections we uncovered ignited transformative target messages for our client. Dive into the drive-thru delights with us! #LoveLettersInTheDriveThru #BeverageLoveStories #MarketryInsights

🍕 Overheard in Hospitality: "We don’t make mistakes, we just create new menu items!" 🍝 Let's talk about those "happy accidents" in the kitchen. You know the ones—where you mix up two ingredients, and suddenly you’ve created a fusion dish that customers can’t get enough of. In hospitality, every day is an adventure, and sometimes our best ideas come from a little bit of chaos. Whether it’s turning a forgotten ingredient into the dish of the night or realizing that a table mix-up led to the best customer experience ever, it’s all part of the fun. So next time something doesn’t go exactly to plan, just remember: you might be on the brink of culinary genius. Or at least, you’ll have a great story to tell! 😉 Remember when Revolution Bars Group PLC used to make Vodka Pizza ? 10 years ago people thought they were mental - now all you can see on any social media news feed is vodka pasta - trend setters?

Competitor analysis is key for restaurant success, but avoid these common mistakes for effective results: 👉 Only focusing on direct competitors – don't forget about the indirect ones 👉 Don't rely solely on online info – mix it up with firsthand visits and chats 👉 Remember local flavors – they matter more than you think 👉 Check out internal ops, not just external factors like menus and prices 👉 Keep tabs on changes over time – the industry moves fast 👉 Apply what you learn to your strategy – it's the key to staying ahead Our team is passionate about helping you thrive in the competitive culinary world. Let's collaborate to unlock hidden potentials, captivate your audience, and achieve remarkable success. 🍴👏 🌐 gotyabusiness.com #CompetitorAnalysis #RestaurantTips #Culinary