Brendan C. Hall, M. Ed’s Post

Ever heard of the Savannah Bananas? If not, you're missing out on a masterclass in brand building. It's not just about striking out opponents; they're knocking it out of the park in the digital realm. Surpassing every Major League Baseball (MLB) team on TikTok, the Bananas are proving that charisma and authenticity resonate louder than the major leagues. Their secret? A potent blend of humor, quirkiness, and a genuine connection with their audience. It's not just about baseball; it's an entertainment extravaganza. This isn't a team; it's a movement. And the scoreboard? Every game sold out since day one. It's not just about filling seats; it's about creating an experience worth attending. The Bananas teach us that #brand building is more than a logo; it's a story, a #culture, a vibe that resonates far beyond the field. Take a page from their playbook, where success isn't just measured in runs but in the cheers of a community rallying behind a brand. It's the hottest ticket in town...if you can get them. #sportsmarketing #marketing #branding #socialmedia #digitalmarketing #sports #eventmarketing #live #creativity #innovation

Part of our strategy at Baseball United is to introduce several Gameplay Innovations designed to attract younger/newer fans into the game. In the United States, professional baseball has the oldest fan base in all of pro sports. The average age of a Major League Baseball (MLB) fan in the U.S. is 57 years old. In the Middle East and South Asia, the average age of a baseball fan is 27 years old. More than 2x younger. So not only is there a lot of potential to build upon that young (and diverse) fan base, but we believe we can also kickstart interest in baseball globally by innovating in some key areas to help make the game more exciting to casual and emmerging fans. This helps fuel the entire baseball ecosystem - from equipment makers to training academies to tech providers - let alone sponsors and rights holders. One of MLB’s strongest points of difference is its history and heritage. It’s the oldest professional sports league in the world (nearly 150 years old), and tradition is a huge part of the brand. Stats and records are also a big part of the MLB’s DNA. Those powerful differentiators can also become challenges when looking to innovate. But the league’s current leadership knows it has to, and they did a phenomenal job this past year introducing new rule changes designed to expand and deepen their fan base (attendance was up and game times were down). There are some boundaries, however, that MLB can’t cross due to that importance of their history, stats, and records. Boundaries like a 6-run home run. 🙃😅⚾️ At Baseball United, since we are starting from a blank canvas, we can push the envelope a bit more while still staying true to the integrity of the game. Some ideas will work. Some won’t. But we can test, learn, and improve based on fan engagement. And, in the process, we can help grow the game. This video shares 3 of our new Gameplay Innovations - including the now world-famous “Money Ball” which has more than 100M views on social media. Love to hear what you all think. This is the fun stuff. 🙏⚾️❤️ John Miedreich Eddie Diaz Warren Miedreich Barry Larkin Mariano Rivera Mahmood (Max) Shaukat Victor J Campos カルロス・ミラバル Carlos Mirabal Joshua Varughese Herbie Pallotta #baseball #baseballunited #sportsbiz #linkedinsports #sportsmarketing #innovation #entrepreneurship

The Boston Celtics just hit 9.2M views on a video in ONE DAY. To put that in perspective, the Denver Nuggets announcement of their first ever NBA Championship has 8.1M views in ONE YEAR. Here’s how they did it and here’s what you can learn from it. 👇 When it comes to content strategy, sports teams have it about as easy as it gets. Post highlights. Get views. Repeat. Super fans are gonna interact with your posts no matter what. Because of this, teams don’t really stray away from that strategy. But why would they. It works, right? The issue is, that aside from a few dedicated haters from rivalling teams, your content will never grow beyond your fanbase. While everyone else was happy maintaining the status quo, the Celtics gave Gage Duchon and Jeremiah Wilson creative freedom to work their magic. And work magic they did. Producing spectacles from perfectly looped buckets to turning their footage into a real life 2K. To say they’ve reaped the rewards is selling it short. They’ve become the main talking point across the league, with every fan pushing their own team to follow suit. When everyone else gets complacent, get creative. #contentmarketing #nba #contentstrategy

Getting traded is like getting dumped at prom and winning homecoming king the same night. One team wants you and one team shipping you out. Behind the scenes of getting traded in professional sports: July 22, 2012 I won my first big league game. It pushed the Detroit Tigers into first place in the American League Central. The next day I learned they had traded me to a team in last place. - 1. Social Media Knows First I found out I was traded on the way to the ballpark. My dad called me and said Major League Baseball (MLB) writers were tweeting I traded. 60 seconds later I got a phone call from the Tigers GM telling me to come to his office when I arrived. - 2. The Goodbyes Are Fast The Tigers drafted, developed, and gave me the opportunity to be a big leaguer. I arrived as an 18-year-old kid knowing no one and I left as a 22-year-old wondering what just happened. Four years of relationships gone with 10 minutes of goodbyes. - 3. It Is Not Personal Pro sports are a business. The ownership and executive team have a job to do ~ win. Let me be clear, win at all costs. My feelings (or their feelings) don't matter ~ there is no performance improvement plan ~ it is a constant cycle of how do we win more. - 4. There Is No Orientation In 48 hours I went from a team in first place in the big leagues to a last-place team heading to AAA. 5 days later I was starting a game in Metairie, LA for a team now called the Babycakes. I was studying our lineup more than the other teams. - 5. Beauty Is In The Eye Of The Beholder The Marlins were rebuilding. They were thrilled to be bringing in a fresh group of prospects. Not all my new teammates felt the same way. The minor leagues are a grind, fall on an organization's depth chart and that could be it for you. - So the next team your favorite team makes a trade, remember there is more than meets the eye. Some players are happy, some are mad. Some are relieved and others are blindsided. It is the human element of pro sports. ***If you enjoyed this share it with your network and follow me Jacob Turner for more at the intersections of sports and business.

For years, we've been referred to as the Harlem Globetrotters of baseball and now with this recent article the tables have turned. In many ways, this makes me proud and is a testament to the brand we've built and our current relevance in the sports landscape. We've worked hard to stand out and create our own distinct brand. We've strived to not be the Globetrotters of basketball, even though I have a lot of respect for the impact on they've had on the game, especially when they started. We are more interested in building the game of Banana Ball, than just building the Savannah Bananas. That is why none of our games are scripted and why we now have three Banana Ball teams and more coming in the future. In fact, our goal is to build the fun of the game and the competitiveness of the game. This held true on this past tour as the Bananas lost more games to the Party Animals than they won. We are scared of becoming irrelevant. We are scared of fans staying they've seen it once and don't need to see it again. That's why we are constantly coming up with new ideas and reimaginging the game. But one thing is for sure: We always want to be known as the most fun and entertaining sport and be fans first with everything we do. And if the Bananas name gets attention in a headline and gets more people to read about the Globetrotters or another entertaining game or sport, I'm all for it. https://lnkd.in/ec9iG7a5

From NFL to Global Sports Marketing: Building a Consulting Empire Learn how to leverage your sports industry connections and experience to create a successful consulting business. Discover insider tips from a former GoPro sports marketing executive and NFL insider. #SportsConsulting #BusinessSuccess #SportsIndustry #GoProMarketing #NFLInsider #ConsultingTips #BuildingConnections #Entrepreneurship #SportsMarketing #ProfessionalNetwork

Is the Super Bowl important? This is a question that is top of mind for many Americans. The fascination with sports is not unique to American culture, as soccer (football) captures the hearts and minds of people around the world. It's safe to say that sports are the psychological life blood of societies. As a strong believer in the power of sports, I am convinced that the success of our favorite teams can have a positive impact on the business climate of the city or country we live in. What do you think? Do you agree that there is a connection between sports and the health of our economy? Let's start a conversation in the comments below.

A Simple Guide to Making Money with MLB

Sportsbook operators are constantly looking for ways to pull bettors into their apps and keep them engaged. Offering props on off-the-field activities, like coaching searches, is a great example of a creative way to get someone to engage with a sportsbook on a non-gameday. These non-traditional options lend content creators an opportunity to write something “outside of the box” compared to a normal betting preview. Erich Richter's detailing odds for Bill Belichick’s next landing spot is a perfect example of this. Check out his piece in the New York Post. #SportsBetting #NFL #sportsmedia

How many famous sports plays were impacted by weather?... And how did weather play a role in my career? A home run here, a good play there…could the weather have been the difference between a big league career and being so close to that? it’s interesting to think about and something I’ve been reflecting on as I dig into my new role with Weather Applied Metrics. It’s an intriguing reflection for any sports fan, I think. The fact that this oftentimes invisible force is such a key player in sports history. Willie Mays & Jim Edmonds’ over the shoulder catches, countless game winning, or losing field goals (Ray Finkle, anyone?), epic golf shots, bending free kicks, track world records…the list goes on and on and the only ways we’ve been brought into the story as fans are looking at flags and listening to broadcasters. Our friends at Major League Baseball (MLB) get it. This article by Mike Petriello takes a look at one of the most iconic sports plays of all time, Ted Williams’ legendary 502(?) foot home run at Fenway Park. So legendary that one red seat sits in a sea of green at Fenway Park to help us remember just how impressive it must have been to see in person. I’ve seen it from home plate and it looks forever away…impossible. But thanks to Mike Petriello's creativity, historical data, modern technology, and some expertise from Doug Sinton, we were able to add a little science to legend and make an unbelievable feat seem more…unbelievable. What are some of your favorite historical sports plays?