EAP-India | Director - Operations & Clinical | Employee Assistance Emotional Well-Being Programs | Behavioural Psychotherapy
Have you heard of rainbow washing? It's a term that refers to companies or organizations jumping on the LGBTQ+ pride bandwagon without truly supporting the cause. In essence, it's when brands exploit the rainbow symbol for profit and marketing purposes while failing to uphold the values of diversity, inclusion, and equality. For instance, a clothing company slaps a rainbow flag on its products during Pride Month but lacks policies supporting LGBTQ+ employees and remains silent on critical issues affecting the community. This is #rainbowwashing in action, and it's essential to recognize and challenge such actions. As a company that values employee wellness, genuine support goes way beyond symbolism. Let's celebrate diversity and work together to ensure both authenticity and inclusivity. #EmployersWhoCare #Community #Marketing #Diversity #LGBTQCommunity