Trends burst onto the scene and disappear in the blink of an eye. Social media, especially TikTok, has become the epicentre of these viral beauty phenomena, driving our choices and reshaping our standards of what's 'in.' TikTok's staggering 176% year-on-year growth has established it as the powerhouse for beauty brand expansion. It's undeniable that the landscape of beauty consumption has undergone a seismic shift. 📈 In the past, Gen Xers were all about sticking with one beloved brand, be it Bobbi Brown, CoverGirl, or Mary Kay. But today's beauty enthusiasts seem to have abandoned this once-dominant notion of brand allegiance, now indulging in an ever-revolving hunger game of beauty trends... So, here's the question on my mind: Does brand loyalty in beauty still exist? #BeautyTrends #BrandLoyalty #TikTokBeauty #ChangingTimes
