🌍✨Joint Growth After Integrations ✨🌍 Our client PROBAT has been a world leader in coffee processing machinery and equipment for more than 155 years. Ten years ago, the company expanded its business by consolidating established brands in the cocoa and chocolate industry under the umbrella of HDM. Following the successful integration of AC Horn Manufacturing and the recent acquisition of Royal Duyvis Wiener B.V. "PROBAT is now strengthening its position in product and process innovation and further extending its technological lead in the food processing sector," says CEO Wim Abbing, describing his vision for realizing the growth potential of the PROBAT Group. A few days ago, we had the privilege of joining PROBAT’s Global Leadership Meeting. Members of the management team from around the world, from India to America, came together to determine the collective future. The motto is clear – optimizing the product offering through cooperation and the use of complementary skills and competencies, and, above all, to generate real and unique added value for the customer. We experienced an incredible positive and cooperative attitude amongst all the participants of the event and are highly confident that this will work out. Why? Our key takeaways: ✨ Every participant showed interest and passion for the joint future. ✨ By leveraging collective strengths, learning from each other, and mutual support, the product and service offering can be optimized. ✨ Last but not least, the ambition to uncompromisingly focus on customer needs – PROBAT strives for nothing less but unique added value. Here's to a future full of innovation, collaboration, and shared success! 🚀 #GrowingTogether #Collaboration #CustomerCentricity #FutureFocused
Exciting times! Thank you for your forward-looking discussion on customer centricity.
Turning Brands Into Value | Brand Strategy | Consultant at Biesalski & Company | MSc Marketing & Strategy
5moGreat team spirit among integrating companies! Looking forward to your joint success story 💪🏻