Big Egg Films’ Post

How do we know yard signs really work? We've tested it! Increase your daily calls now by investing in yard signs. Click the link, fill out the form, and a sales rep will call to confirm your order! https://bit.ly/432pS3z - #yardsigns #yardsign #ROI #advertising #marketing

What I learned @ Dartmouth Day 3. Today’s lesson comes from Gail Ayala Taylor’s masterful marketing classes. Great marketing, that which properly combines great strategy and tactics, captures your imagination and really draw you in. Marketing strategy includes: segmentation (properly dividing the market so we can focus on the correct segment); targeting (which segment of the market are we trying to reach?); and positioning (how do we want the targeted segment to view us?). Great marketing tactics include: product (the thing we are marketing), price (what do we want to charge) place (where are we going to sell it) and promotion (how are we going to sell it). During the class we were encouraged to post our favorite commercials to an an internal Slack channel set up specifically for our class. Some great examples resulted. Wendy’s 1984 classic “Where’s the Beef?”; EF Hutton’s “When EF Hutton talks, People Listen” (my contribution); Budweiser’s 2011 9/11 tribute; Heineken’s recent “Open Your World” campaign; an Allstate Mayhem commercial (which really could have been any or all of the Mayhem ads because it’s such a great campaign) and a mid-80s Porsche print ad (Andrew Wilson, OLY). As the above examples show, great marketing is timeless. I’ll bet when I mentioned favorite commercials, your mind flashed through a whole range of favorites that span your lifetime. Again, timeless. Maybe two of the most timeless commercials not really discussed in our class were Apple’s “1984” commercial which unveiled its Macintosh computer to the world and Rolls Royce’s late 1950s print ads, which stated, “At 60 miles an hour the loudest noise you hear in the new Rolls Royce is the electric clock.” Let me add one other of my all-time favorites, the Grey Poupon commercials from the 80s. You remember the one, two stuffy old dudes in Rolls Royce style limos with drivers (see video clip below) looking for mustard at a random intersection. Because of this commercial, how many of us thought for the longest time that GP really was a sign of haute couture, as opposed to just another crappy run-of-the-mill dijon mustard (which is honestly what it is). And really, that’s what at the heart of great marketing, isn’t it? Convincing us that something is worth spending money on because it’s (more expensive, more cultured, more insert your preferred adjective) than what the competition is offering. The Masters, which will be played for the 88th time next week, is really no different than most of the other golf tournaments on the PGA Tour. However, thanks to savvy marketing and advertising, we know the Masters as, “A Tournament Unlike Any Other.” It is considered one of the premier tournaments in the world. As such, folks will pay a premium price to get in. Don’t get me wrong, the Masters is a fantastic tournament with a rich history that is lacking at other tournaments. However, at its essence, it is still a golf tournament, not all that unlike any other.

GIARDINO CORPORATE GIFTS!! QUALITY: When we search a quality usually it seems expensive BUT...... With Giardino, it is not. Hey, are you searching for a perfect brand that fits your budget? Then Connect us with your full expectations. Quality and Copper are both here with Giardino Corporate Gifts!! #copper #corporategifts #brandingdesign #hampers #customization #marketing #gifting

Put a stop to those sneaky Queue jumpers with our Post & Panel Barrier system. We know a queue can be created with retractable belt barriers, but some queues find a sturdier exterior wall such as a post and panel barrier more beneficial, as it can prevent people from ducking under belts or entering secure areas. These panels can also be company branded, logo’d or used for advertising. #QueueManagement #queuejump #barriers #branding #advertising

🎨 You fought for your idea. Now give it a chance to knock out the judges. Submit your bravest work today: https://lnkd.in/e89Ev53K Entries are due 1/17, no extension. #aafgr #AmericanAdvertisingAwards #EscapeMediocrity #AmercianAdvertisingAwards2024 #WinAnAddy #advertising #marketing #rochesterny

Clever and funny marketing is FAR more likely to catch my eye! 👀 As a marketer, it gives me a reason to remember it, to tell others about it, and, clearly, to share it on LinkedIn. Last Friday, while in London, I spotted a genius bit of advertising by Duck World – Home of Iconic Rubber Ducks. Yep – a shop that sells themed rubber ducks. 🦆 While other stores on this street simply replastered their original sign over the top of the scaffolding, Duck World used it as a perfect opportunity to mix it up! With a clever use of their product and a dig at the annoyance of the scaffolding covering their storefront, it certainly made me double-take. Simple, funny, and effective! 👏 #Marketing #MarketingAndAdvertising

Have you thought about a booklet or leaflet for your business? Is it worth considering as part of your marketing campaign throughout the year? The Kangaroouk team love to design and print a beautiful leaflet portraying a business in it's best form. Great work on this one Nick Wallbank.😉 #smallinvestment #designagencyvibe #businessmarketing #advertising #vibrant #leaflet #businessshowcase

What is #BrandIdentity you ask? Check out what our CEO & Founder, Cindy Haynes, has to say in response to one of our most commonly asked questions. . . . #digitalmarketing #Tampa #Florida #FL #Advertising #AdAgency #fullservicemarketing #MarketingAgency #SocialMedia #reels #videoediting #commercialmarketing #socialmedia #webdev #webdesign #smallbutmighty #eraserfarm

What is #BrandIdentity you ask? Check out what our CEO & Founder, Cindy Haynes, has to say in response to one of our most commonly asked questions. . . . #digitalmarketing #Tampa #Florida #FL #Advertising #AdAgency #fullservicemarketing #MarketingAgency #SocialMedia #reels #videoediting #commercialmarketing #socialmedia #webdev #webdesign #smallbutmighty #eraserfarm

What About The Marketing Strategy! https://lnkd.in/e4PKZhQC #LandlordsBestFriend #PerfectLettingAgent #PerfectLettingPropertyManager #FifeInvestors #FifeLandlords #LandlordTips #BuyToLet #LettingTips