Big Sea’s Post

A strong call to action (CTA) can make all the difference when it comes to engaging your audience through digital signage. Whether you're driving donations, event sign-ups, or volunteer participation, crafting a clear and compelling CTA is key to getting results. In our latest article, we share tips for creating killer CTAs that will maximize the effectiveness of your digital signage and drive your audience to take action. Check out the full article here: https://hubs.ly/Q02SL8nV0 #DigitalSignage #CallToAction #AudienceEngagement #ContentStrategy #NonprofitMarketing #FundraisingTips #DonorEngagement #NonprofitTech

Today we’d like to share with you the success story of our impactful collaboration with Goodwill San Diego! 🤝 Our latest case study reveals the incredible journey from the challenges they faced using Google Ad Grants to the game-changing results achieved with our agency's expertise. 🔍 Despite a significant drop in performance, Goodwill San Diego's story takes a successful turn as we join forces to renew their online presence and boost their mission-driven initiatives. 📊🚀 Curious about the strategies that lead Goodwill San Diego to maximizing the full grant and generating countless conversions? Then don’t miss out on this article! Read more: https://lnkd.in/eNedvh6w #nonprofitmarketing #googleadgrants #casestudy #goodwillsandiego #digitalmarketing

Discover why representation matters in advertising and how it influences brand perception. Learn about the effectiveness of ads viewed in the living room and the importance of diverse content. Plus, explore the impact of charity donations on consumer behavior. Stay ahead of the curve and gain valuable insights for your marketing strategy with these compelling stats! https://buff.ly/3VembpE #AdvertisingInsights #BrandImpact

"Just under half (45%) of consumers say they are more likely to buy a brand if it advertises it will donate to a charity and over half (53%) of 18- to 24-year-olds say they are more likely to buy from a brand that advertises its donations to charity, making them the most likely age group to be swayed by this" interesting facts from Marketingweek / YouGov #corporatepartnerships #CSR #socialpurpose #marketing #socialimpact #purposedrivenbusiness https://lnkd.in/eRw-Et5N

Non-profits, there's a better way to reach donors! Discover how one organization rewrote the rules of donor engagement. #ChangeMakers #NonProfitStrategy Read our analysis: https://hubs.ly/Q02bpKYw0

According to the Advertising Association and WARC’s most recent forecasts, UK ad spend on magazine brands was down –9.1% in April However, a magazine ad by the British Heart Foundation (BHF) calling on people to contact the charity for heart-health-related questions landed in the top 4% of all UK ads for “credibility”, making it the most effective ad in the latest edition of Kantar’s ‘The Works’ study https://lnkd.in/ghtnh7j2

As more nonprofits invest more in digital advertising. NonProfit PRO shares tips to help position a campaign for success. https://bit.ly/4d64spt #digitaladvertising #campaignsuccess #nonprofitinsurance

At Parachute Digital we test ad creative and landing pages at nauseam. As marketers, we love beautiful design, but in fundraising the conventional wisdom is that UGLY works better (aka less schmiko). Here is the proof

Ensuring Google Ad Grant Policy Compliance: A Complete Guide Are you making the most of your Google Ad Grant? 🚀 Dive into our latest blog post for a comprehensive guide on maintaining policy compliance and maximizing the impact of your nonprofit's digital marketing efforts! 💡 From understanding the dos and don'ts to practical tips for staying within Google's guidelines, we've got you covered. 💼 Whether you're a seasoned marketer or just starting out, this guide is a must-read to ensure your nonprofit's success in the digital sphere. 🌐 Check it out now and take your Google Ad Grant strategy to the next level! 💥 #GoogleAdGrants #NonprofitMarketing #NonProfit #NonProfitFunding #MeaningfulMarketing

Excited to share our latest post on the ASA rulings! From misleading claims about dashcams to poignant charity ads, discover the importance of fairness in advertising. Check out the details here. #ASA #Advertising #Rulings