Bill Purdy’s Post

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SVP, Managing Director | Global Brand Development & Strategy

Breaking ground in the fight against amyloidosis, AstraZeneca's Amylink showcases the power of a bold brand identity to drive transformational healthcare innovation. A true example of how strategic branding fuels impactful change in rare disease care. #PEAPEXAwards #BrandStrategy #AddisonWhitney #HealthcareInnovation

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🎉 We're honored to celebrate alongside AstraZeneca for their 2024 Pharmaceutical Executive APEX Award win: 🏆 Amylink | Amyloidosis Evidence Development Programme | 2023 ESC Congress launch Determined to lead the fight against amyloidosis, a rare and serious cause of heart failure, AstraZeneca launched their evidence development programme at the 2023 ESC Congress. With a bold and cohesive brand identity, this initiative reflects a deep, long-term commitment to transforming diagnosis and treatment for this challenging condition. See the brand in action: https://lnkd.in/exR54neP. #PEAPEXAwards #brandstrategy #AddisonWhitney #HealthcareInnovation

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