Billy Grace’s Post

Companies around the globe are choosing to utilize web personalization for benefits like increased sales conversions, attracting and retaining consumers, and enhanced brand loyalty. But, it's crucial to integrate personalization strategies correctly – otherwise, your company may miss out on bottom-line benefits or experience other adverse effects. Learn the major pitfalls to avoid in marketing personalization, and how to do it right: https://hubs.ly/Q02ngTtL0

Companies around the globe are choosing to utilize web personalization for benefits like increased sales conversions, attracting and retaining consumers, and enhanced brand loyalty. But, it's crucial to integrate personalization strategies correctly – otherwise, your company may miss out on bottom-line benefits or experience other adverse effects. Learn the major pitfalls to avoid in marketing personalization, and how to do it right: https://hubs.ly/Q02wcBF40

From personalization to brand identity, here are some essential factors that you must consider for your Father’s Day marketing initiatives. #BullsEyePerformance #Digidarts #performancemarketing https://lnkd.in/g5MrSpYv

Harnessing the power of Google reviews through QR codes and advertising specialties can revolutionize your brand's digital presence. Here's how: 1. Streamline First Impressions: Impress potential customers instantly by incorporating a QR code that directs them to your stellar Google reviews. A positive initial encounter sets the tone for a lasting relationship. 2. QR Code-Enabled Insights: By encouraging customers to scan the QR code to leave feedback, you gain invaluable insights into areas of strength and improvement, driving continuous enhancement of your offerings. 3. Amplify Visibility: Integrate QR codes into your marketing collateral, such as business cards and flyers, to amplify your brand's visibility. Each scan directs users to your Google reviews, boosting brand recognition and credibility. 4. Influence Purchasing Decisions: Strategically placed QR codes linking to glowing reviews sway potential customers towards choosing your brand over competitors, facilitating informed decision-making. 5. Stay Ahead of the Curve: Utilize QR codes to stay ahead in the competitive landscape. By showcasing a high volume of positive reviews, you establish a competitive edge and attract discerning consumers. 6. Digital Word-of-Mouth: Empower satisfied customers to spread the word digitally by scanning the QR code and leaving positive reviews. Each review serves as a powerful endorsement, driving word-of-mouth marketing on a digital platform. 7. Address Feedback with Ease: QR codes simplify the process of addressing criticism. Encourage users to scan and leave feedback directly, allowing you to promptly address concerns and demonstrate commitment to customer satisfaction. QR codes are powerful tools for businesses, seamlessly connecting customers to Google reviews to streamline decision-making and enhance brand credibility. Integrating QR codes into marketing strategies empowers businesses to drive engagement, gather valuable insights, and foster stronger customer relationships.

The Real Cost of Ignoring QR Codes in Your Marketing Strategy 🚨 Our latest exploration reveals a stark reality: brands not leveraging QR codes are missing out on substantial revenue opportunities and the chance to deepen customer relationships. 📉 Despite the proven effectiveness, many brands still ignore QR codes as a strategy and fail to harness their full potential. The reality is, QR code marketing done right can yield astounding returns on investment (ROI). Consider this: - One Consumer Packaged Goods (CPG) brand reported a staggering 55% conversion rate from interactions initiated by their product-connected QR code. - Another brand witnessed a 35% conversion—all attributed to their strategic use of QR codes. And it doesn't stop there. Out-of-home marketing campaigns utilizing QR codes are capturing the attention of over 100,000 consumers with minimal spend. The message is clear; QR codes can significantly bolster a brand's bottom line. QR codes present an incredible, low-cost opportunity to deepen customer relationships and drive sales. 💰 The evidence is clear: QR codes are not just a passing trend; they are a revenue-generating asset waiting to be leveraged. So leverage! Unlock the latent potential of QR codes and turn the tide in your favor. 🌐 Read the detailed insights here: https://lnkd.in/eHea6dP4 Don't miss the chance to redefine your strategy — sign up for Digiphy and make QR codes a pivotal part of your marketing playbook. https://lnkd.in/gyV5_A_T

𝘏𝘢𝘷𝘦 𝘺𝘰𝘶 𝘦𝘷𝘦𝘳 𝘷𝘪𝘦𝘸𝘦𝘥 𝘮𝘢𝘳𝘬𝘦𝘵𝘪𝘯𝘨 𝘢𝘴 𝘦𝘹𝘱𝘦𝘳𝘪𝘦𝘯𝘤𝘦 𝘤𝘳𝘢𝘧𝘵𝘴𝘮𝘢𝘯𝘴𝘩𝘪𝘱? In the constantly evolving world around us, marketers have become more than strategists — they've become artisans of experience. They don't just create products, they craft experiences. 👇 💡Stop selling products, start selling experiences In marketing, experiences matter. They conjure emotions, sculpt memories, shape perspectives. And it's this emotional connection that binds consumers to brands, forges loyalty, and ultimately, drives profit. This notion is neither novel nor groundbreaking, yet, it needs reiteration. Consider this: 👇 📌 Apple does not simply sell devices, it sells the holistic experience of innovation. 📌 Nike does not just sell footwear or sportswear, it sells the pursuit of greatness. 📌 Tesla is not merely a car, it's a symbol of sustainable luxury and advanced tech. 🎯In a similar vein, we must consider how our product or service transcends functional utility and immerses the consumer in an experience. It's about impacting lives, not just filling a niche. 💡Empathise, engage, empower The essential trifecta in experience-based marketing is the ability to EMPATHISE with consumer needs, ENGAGE them with a personalized touch, and EMPOWER them to make informed decisions. Businesses who wholeheartedly embrace this approach can transform their customer relationships and drive brand loyalty to new heights. Ponder over this: 👇 📌 How well does your marketing strategy empathize with your audience's needs and desires? 📌 Are you engaging your audience with personalized touchpoints or are you bombarding them with rigid, one-size-fits-all messages? 📌 Are you empowering your customers to make informed decisions or are you overwhelming them with complex jargon and opaque processes? ✨In the quest for delivering exceptional experiences, let's not forget the charm of simplicity. Simplicity is daring. It demands clarity, exudes elegance, and cuts through noise. It creates experiences that are not just delightfully memorable but refreshingly frictionless. 📈Shift from numbers to narratives The heart of experience marketing pulses on narratives, not numbers. Figures and spreadsheets won't evoke emotions, stories will. More than data-driven marketing, it's time we honed our craft in 'empathy-driven' marketing. Ultimately, remember, great marketing isn't about making people buy things—it's about making people believe in things. The biggest victories don't come in quarterly sales spikes, but in the form of lifelong customers, tireless advocates, and shared success stories. 🏆 So, here's a toast to all the marketers out there who believe in the power of experiences, empathize, engage, empower, and above all, dare to keep the 'human' at the heart of their marketing strategies. #marketing #experience #empower #engage #empathize #narrativesvsnumbers

I spent most of the time on the road to Chubbies' IPO thinking “Brand” marketing was B.S. However, these 5 ideas changed that. They helped me gain confidence that: 1) Brand building is something modern consumer brands NEED to do 2) There IS a way to connect brand building to financial results 3) Doing so generates MORE PROFITS than direct response alone Cliffs notes on the 5 ideas and what you can do about it: IDEA 1: The 95/5 Rule EXPERT: John Dawes; Ehrenberg-Bass Institute CONTENT 1: The 95:5 rule is the new 60:40 rule URL: https://lnkd.in/grVu7-KS POINTS: - Only 5% of buyers are in-market to buy right now. - Effective marketing increases the probability the brand comes to mind when the buyer goes in-market. ACTION: - Focus on the 95% - Make creative that gets remembered. IDEA 2: Physical and Mental Availability EXPERT: Byron Sharp; Ehrenberg Bass CONTENT: How do you measure 'How Brands Grow'? URL: https://lnkd.in/g3Rvswmu (translate 2 English) POINTS: - Brand growth comes from growing the following two things a) Mental availability: buyers think of the brand when in the market to buy. b) Physical availability: buyers can buy the brand when and where they’re ready. - When you build mental availability, you increase the likelihood people buy from you without being prompted by a conversion ad. ACTION: - Building mental availability is priority numero uno. IDEA 3: There's an optimal split btw Brand Marketing and Activation marketing to maximize profits EXPERT: Les Binet CONTENT: The Long and the Short of It: Balancing Short and Long-Term Marketing URL: https://lnkd.in/g2fbT3JT KEY POINTS: - Objective data support a 60/40 split of brand building & conversion as the ideal mix of base sales growth and sales spikes TOGETHER. - Brand and DR creative is v different. ACTION: - Determine if ur current split is ideal IDEA 4: Connecting Brand building to financial results is possible EXPERT: Dominique Hanssens & Prof. dr. Koen Pauwels at UCLA & Les Binet CONTENT: Consumer Attitude Metrics for Guiding Marketing Mix Decisions URL: https://lnkd.in/gXGm7YKa POINTS: - Measuring the financial impact of brand marketing is a 2 step process: 1) marketing activities impact consumer attitudes 2) consumer attitude changes lead to future revenue changes ACTION: - read 5 below IDEA 5: Measuring digital behaviors is the modern method for doing idea 4 EXPERT: James Hankins & Les Binet CONTENT: Share of Search - a new way to track brands advertising URL: https://lnkd.in/gm5CAGVU POINTS: - Digital behaviors like share of search predict future sales ACTION: - Identify the digital behaviors that lead to the largest future $ impact - Focus brand building on increasing those metrics And there you have it: How to turn Brand marketing from Bull Sh*t to Holy Sh*t

People buy brands. Whether it's B2C, B2B, or someone looking to acquire your business (Higher Brand strength = Higher Business Valuation). It's what Warren Buffett looks for in his investments (sustainable competitive advantage) in his words "a moat around your business" (that locks customers in). If you're looking for research to back up these words, the blog post below is great place to start. This one was especially relevant to my mind, and it's why in my corporate days we'd focus incessantly on great creative, then spend £m on TV advertising for it, to create a UK £100m turnover brand. Today's tools and fractured media means any business can make this effect on a limited budget. EXPERT: John Dawes; Ehrenberg-Bass Institute CONTENT 1: The 95:5 rule is the new 60:40 rule URL: https://lnkd.in/grVu7-KS POINTS: - Only 5% of buyers are in-market to buy right now. - Effective marketing increases the probability the brand comes to mind when the buyer goes in-market. ACTION: - Focus on the 95% - Make creative that gets remembered.

Do’s and Don’ts of Digital Marketing for an E-Commerce Brand. Digital marketing is a big and complicated field, and it can be hard to know what works and what doesn't Here are a few Do's and Don'ts. Don'ts: -Don't just post content for the sake of it. Make sure it's relevant, engaging, and optimized for search engines and social media platforms. -Don't ignore your customers' feedback, questions, and complaints.  -Don't rely on one strategy or platform. Diversify your marketing mix and reach your audience on multiple channels and devices. -Don't forget to have fun and be creative. Digital marketing is not only about numbers and results, but also about connecting with your audience and expressing your brand personality. Do's: -Create amazing, valuable content that showcases your products and helps your audience solve their problems. -Encourage user-generated content, such as reviews, testimonials, photos, and videos.  -Use data and analytics to measure your performance, and optimize your strategies. Experiment with different tools, and tactics, and see what works best for your brand. -Keep up with the latest trends and innovations in your industry and niche. These are just some of the dos and don'ts for digital marketing for e-commerce brands.

YES! Brand isn’t just fluff or a nice to have. It’s critical for building real, sustainable growth. And it IS measurable. Gotta get your split right for your brand’s life stage and industry. Great mini brand seminar here with links.