Events & Media Specialist | Produced 100+ Conferences resulting in 50+ Happy Clients |Event Service Provider
During my work in event production, I thoroughly enjoyed listening to Miss Gigi Tibi discuss the innovative approach to branding at the New School of Branding. Here are a few key takeaways from her presentation: ✅ Gone are the days when branding was a one-way street, akin to watching TV. Your audience not only views but actively comments, shaping the narrative of your advertisements. ✅ Marketing is no longer just a transaction; it's a matter of the heart. As we say, "Share of heart is share of wallet." The emotional connection with your audience is paramount, influencing their decisions and loyalty. ✅ In response to audience demands, safety has become a priority. Brands must not only deliver quality but also a sense of security. Compassion and humanity are not just buzzwords; they are the cornerstone of successful branding. In a cluttered world, clarity is your best ally. ❤️ This is the reason I have a passion for my job. While engaged in organizing seminars, I not only fulfill my responsibilities but also gain valuable insights from the discussions that contribute to my personal growth and enhance my business.