Bird & Blend Tea Co. B Corp’s Post

Is the quality of #coffee really what keeps customers coming back? ☕ While great coffee is essential, the real secret lies in the overall #experience customers have inside the café. This is where #CorporateBrand truly shines—not just for the coffee, but for the holistic experience of both our internal team (employees) and external customers (coffee buyers). That’s why we must carefully plan how we engage with our staff, ensuring they feel happy and valued at the café. After all, a barista who isn’t content working here will find it difficult to deliver a positive experience to our customers! To create a standout #cafe_experience, I believe we need to: 1- Ensure open, effective communication with our team. 💬 2- Build strong relationships between employees. 🤝 3- Create an inviting atmosphere that encourages meaningful connections with customers. 🌟 And to make each of these steps happen, We need: 1- Strong #leadership , 2- Active listening, 3- A work culture based on empathy and understanding. There’s always more to think about when it comes to creating a successful cafe environment. What do you think? What other strategies could help build stronger customer connections and #brand loyalty? #Marketing #Management

Starbucks CEO “reintroduce” the brand to customers refocusing on all guests instead on just rewards members, and getting the company’s prices right : needs to create “that community house experience where people want to be in Starbucks, spend time in Starbucks” “All those things will add up, I believe, to growth.” wants to create cozier stores that invite people to linger : Promises Four-Minute Coffee in Sales Turnaround : needs to put guardrails on customization : Coffee chain to bring back condiment bars and ceramic mugs : laid out his vision of strategic changes to reboot the struggling coffee chain — from reining in drink customization to revising the staffing model : getting drinks to in-store customers in four minutes or less and ensuring online orders are filled on time : bring back some touches that will make the Starbucks experience feel less like fast food: ceramic mugs, sharpies that baristas can use to personalize cups, and a condiment bar that will allow customers to once again pour their own milk and sugar “reintroduce” the brand to customers refocusing on all guests instead on just rewards members, and getting the company’s prices right : needs to create “that community house experience where people want to be in Starbucks, spend time in Starbucks” “All those things will add up, I believe, to growth.” wants to create cozier stores that invite people to linger

Retail Today / Retail Renaissance: Can the $113 million dollar man, CEO Brian Niccol turn Starbucks around? Starbucks How customization is killing your favorite Coffee Shop? Or is it a “Cafe”? ☕️ #coffeeshop #cafe #resturant May I help you? “ YES, a venti, caramel latte, skim, vanilla, whipped cream, two shots! While I wait patiently for my “black tall dark roast, no caramel, no skim, no cream; just a black tall dark roast”. 😎 #customorders Starbucks is feeling pressure on prices, inflation, competition and economy. Is it becoming a “luxury”? #luxury Howard Schultz envisioned a “Third Place”, after home and work but 70% of all orders are on their app or drive thru! #app #drivethru China was the big opportunity, but tremendous pressure on sales from competition, -14%! #sales Mr. Niccol will need all the help and support to turn this fantastic company around. With +38,000 locations worldwide, +400,000 associates producing +38 Billion in sales! #turnaround #retail #retailtrends #retailindustry #brickmortar #drivethru #shoppingexperience #brandexperience #TopRetailExpert

☕ 𝗕𝗶𝗴 𝘀𝗵𝗶𝗳𝘁𝘀 𝗯𝗿𝗲𝘄𝗶𝗻𝗴 𝗮𝘁 𝗦𝘁𝗮𝗿𝗯𝘂𝗰𝗸𝘀! CEO Brian Niccol is taking bold steps to turn the chaos into calm, streamlining the menu by 30%, reintroducing ceramic mugs, and even adding personal touches like handwritten notes. The goal? A more welcoming, human experience for customers and staff alike. Simplified ordering and smoother mobile processes mean fewer headaches, more connections. Starbucks isn’t just serving coffee, it’s brewing a comeback. 🍵💬 Do you think this strategy will create the Starbucks experience we’ve been craving? My opinion? I think, it's a solid move towards rekindling the 𝗺𝗮𝗴𝗶𝗰 𝗼𝗳 𝘁𝗵𝗲 𝗯𝗿𝗮𝗻𝗱.... 😊 #Starbucks #BrandStrategy #Coffee #CustomerExperience #Business #Development #BusinessSuccess #Branding

Even the best product won't sell... Yes, Even the best product won’t sell if people can’t discover you. In 2016, when I opened my first tea outlet, I was in a hurry to start my business. I believed that if I served quality food, customers would come, no matter where I was. So, knowingly I picked an average location. For 1.5 years, I poured my heart & soul into the outlet, serving the best tea and snacks. But the footfall never matched my expectations. Eventually, I had to shut it down. That experience taught me a lesson Location is the king in retail. No matter how great your product is, it needs to be discoverable! #BusinessLessons #RetailSuccess #Location

Note 2of 2 It maybe should offer new pastries like crumb cake and other items and give samples while customers wait then items customers prefer put for sale pastries go well with coffee they should also have coffee made in advance before store opening then most popular orders can be ready to take at a discounted price which would save time money and give employees more time and customers would be happy to take right away at a discount to save time and money no wait especially at peak hours there are so many ideas that I can think they can try from all my years in management they need an outside perspective they need to understand the employees and managers are the face and voice of the company you can’t have persons in corporate make descions but are not logical nor feasible to achieve the positive outcome or at least have corporate managers or heads spend days working in stores to learn what it is like and get a new perspective of what it’s like Excerpt from article on solution offered by new corporate head may have employees upset “as he natchiezev has emphasized efficiency while asking baristas to spend time chatting with guests. Those competing demands have left some workers and customers feeling like Starbucks is doing neither warmth nor convenience very well,”

Sipping on my morning dragonfruit slush from Starbucks, I couldn't help but marvel at the branding magic this coffee giant has pulled off. I mean, how did a simple coffee shop transform into a global icon that even non-coffee drinkers like me can't resist? Let’s take a quick trip down Starbucks' memory lane: It all started in 1971 with a single store in Seattle. Their secret sauce? They didn’t just sell coffee; they sold an experience. Starbucks tapped into the psychology of "third place" – a cozy spot that’s neither home nor work, but somewhere in between where you can unwind. They mastered the art of creating an inviting atmosphere, complete with comfy chairs, mood lighting, and that irresistible coffee aroma. But it's not just about the ambiance. Starbucks nailed their positioning by making coffee a status symbol. When you walk out with a cup in hand, it’s not just a beverage; it’s a badge of sophistication. Their branding strategy was so powerful that "grande," "venti," and "trenta" are now part of our everyday lingo. They didn’t just sell coffee—they sold a lifestyle, and they did it so well that we’re willing to splurge on a $5 latte without a second thought. So, as I sip on this dragonfruit slush (because hey, Starbucks isn’t just about coffee anymore), I’m reminded of the power of branding done right. Starbucks didn’t just create a product; they created a culture—and they’re still at the top of their game. Cheers to that! 🥤 . . . . #BrandingMagic #StarbucksCulture #MarketingMasterclass

As a fan of Howard Schultz, I fell in love with Starbucks after reading his book Onward, and I am excited about these proposed changes. Handwritten names on cups, warm ceramic mugs, and cozy furniture may seem insignificant to retail sales, but consider your favorite bars, restaurants, or shops. What makes them special is that they feel like an extension of your home. They know you, and you know them. It creates comfort and connection. When customers feel at ease and connected to the establishment, they are more likely to stay longer and return frequently. Comfort breeds loyalty and encourages spending, transforming casual visits into meaningful experiences that keep us coming back for more. #SalesAndMarketing #BrandLoyalty

Imagine you're the owner of "Bre-u," a cozy coffee shop. You want to stay ahead of the competition, but there are threats brewing. Let's dive into Porter's 5 Forces to understand the challenges: *1. Threat of New Entrants (TONE)* New coffee shops popping up everywhere! Example: Starbucks opens across the street. Action: Differentiate your shop with unique flavors and loyalty programs. *2. Bargaining Power of Suppliers (BPS)* Your coffee bean supplier wants a bigger slice. Example: Coffee bean prices skyrocket due to drought. Action: Diversify suppliers, negotiate contracts, or consider vertical integration. *3. Bargaining Power of Buyers (BBP)* Customers demand cheaper coffee! Example: Local university students seek discounts. Action: Offer loyalty programs, student discounts, or premium services. *4. Threat of Substitute Products (TSP)* Tea and juice bars steal your thunder! Example: Trendy tea shops open nearby. Action: Expand menu offerings, create unique coffee-tea fusions, or target niche markets. *5. Rivalry Among Existing Competitors (RACE)* Coffee shop wars! Example: Competitor offers "buy one get one free."(BOGO) Action: Focus on quality, unique experiences, and customer loyalty. *Conclusion:* Porter's 5 Forces help you stay alert to potential threats and opportunities. Stay ahead of the competition and keep your coffee shop brewing! *Hashtags:* #Porters5Forces #CoffeeShopWars #BusinessStrategy #CompetitiveAnalysis