Bisham Ghimire’s Post

Cricket Scotland and Nandini join forces on a new shirt for the ICC Men's T20 World Cup with this short and sweet ad. - "Ek Teer Se Do Nishane" This partnership with Cricket Scotland at this World Cup will help Nandini reach a global audience of cricket lovers and is a first step in taking their brand to more countries around the world. But why is Nandini, a local Indian milk brand sponsoring the Jerseys of these International Sports Teams while it doesn't even operate there? Nandini is entering the US market with its weigh-based energy drink called Nandini Splash and since the World Cup is being hosted by the U.S. it made sense to sponsor teams participating in the World Cup and showcasing their brand. I also believe that Nandini is trying to reach out to the Indian audiences wherever they may be in the globe since 90% of Indians watch T20 cricket, including matches of other teams. Instead of shelling out exorbitant amounts of money to take a slot on the Indian National Team Jersey, buying a slot on other team jerseys makes sense since it would be much cheaper for the brand. It cements a local brand as a global brand. When we encounter stimuli that we find rewarding or satisfying, dopamine is released in the brain, creating a positive reinforcement loop. Similarly, watching a recognizable local dairy like Nandini Dairy on Ireland and Scotland’s jerseys can trigger dopamine release in us, reinforcing positive associations with the brand and enhancing brand affinity. #ICCT20WC #ICCT20WorldCup #T20WorldCup #T20WC #BrandPartnership #Branding #GlobalMarketing #SportsSponsorship #Sponsorship #BrandManagement

Is Cricket dying in India? Or the preference of Sports Celebs is shifting gradually from Only Cricket to Other Sports. In my opinion, the seeds were sown back in 1996 when Leander Paes won the first Olympic medal in 🎾 Tennis for India. This was followed by appreciation and offers for endorsements. This is when we started recognising Sports beyond Cricket🏏 in India. Ever since, tons of Sports Celebs beyond Cricket have started making highlights both on the field and off the field. In the last 1 decade, we have experienced several brand endorsements coming from non-cricket athletes. ➡ Viswanathan Anand - SUBWAY ➡ Mary Kom - Tata Salt ➡ PV Sidhu - Gatorade ➡ Saina Nehwal - Fortune Oil ➡ Milkha Singh - Zandu Kesari Jeevan The list goes on. From Sachin Tendulkar's Boost 🥛 and Rahul Dravid’s jammy 🥪, we have come a long way and the good thing is, brands other than those from sports category are also hiring these athletes. 🔆Recent being the emerging star of today is the Javelin king of India, Neeraj Chopra. He got his recognition in 2018 with the stylish gold in Asian Games however, his achievements started back in 2016. Ever since, Neeraj has won several awards for his exemplary work on field.🔆 Many brands in India (big and small) have been riding on this success too. With a brand valuation of more than 25 million USD, Neeraj currently has 25+ endorsements from popular brands. His fee is currently pegged at 2.5 to 3.0 crs (very close to Virat Kohli and MS Dhoni’s average) The sports viewership is at its peak in India (700+ ) and so are the media spends. And the best part is that it is inching towards multi-sport content. The media spends in sports category are pegged at around Rs. 7,000 crs where cricket apparently enjoys the majority of the share. However, other sports are growing with a triple digit growth and are now close to 10% share. No wonders the professional leagues for sports like ⚽ Football, Kabaddi, 🤼♀️ Wrestling and 🏸 Badminton are gaining momentum. They are also backed by corporates and are aired live on TV. I appreciate the vision of the leading brands in India and salute them for identifying the talent of athletes beyond cricket. Here are some of sports to look out for: 🏃♀️ Marathon 🧘♂️ Yoga 🏌♀️ Golf 🤸♀️ Athletics 🏀 Basket Ball Add yours in the comment below. Britannia Industries Limited https://lnkd.in/gxbK62F9

Did you watch India v/s Pakistan or India v/s Bangladesh yesterday? There was another match being played yesterday! But this wasn't a match on the field—it was a match of viewership! Between the Indian men’s team v/s the Indian women's team 😯 Both teams were competing for us, the audience, and the numbers tell an interesting story - Women’s ICC T20 World Cup, Match v/s Pakistan 🏏Maximum of 85 lakh concurrent viewers Men’s T20 Series, Match 1 vs Bangladesh 🏏 Peak viewership of 1.2 crore concurrent viewers While it’s great to see such high engagement for both men’s and women’s cricket, but what does this mean for marketers? ➡️ Bigger Opportunities: With women’s cricket drawing nearly 85 lakh viewers, brands now have a growing platform to reach hardcore cricket lovers, regardless of gender. ➡️ Targeted Campaigns: As viewership for women’s cricket rises, it shows that more families and female audiences are tuning in. This shift offers brands the chance to be more inclusive in their content and speak directly to this expanding, diverse audience. ➡️ Breaking Stereotypes: Supporting women’s cricket aligns brands with progressive values, making them more appealing to younger, socially conscious consumers. 🌟 Did you get a chance to watch either of the matches? Let's discuss in the comments! ⬇️ #Cricket #Marketing #WomensCricket #Branding #SportsMarketing #India

Indian Premier League India is beating English Premier League & all the other football leagues in the world by a huge margin! But when football is watched by 4 billion people globally and cricket is watched by only 2 billion people, then how is IPL doing better? While football has a larger global following, the IPL's focused and high-intensity format, combined with strategic marketing and entertainment, creates a highly profitable and widely watched league. This concentrated viewership and financial success give the impression of the IPL outperforming traditional football leagues in certain metrics, particularly revenue per game and engagement levels during its season. Certainly! Here’s a detailed analysis by FinFloww on how the IPL is outperforming other football leagues, including the English Premier League (EPL), despite football having a larger global following. You can read the analysis here 👇🏼 Link: https://lnkd.in/gAywHrBE The combination of these factors ensures the IPL's position as one of the most lucrative and widely followed sports leagues globally. #sports #sportsbiz #sportsmanagement #football #footballanalysis #sportsbusiness #cricket #cricketseason #ipl2024 #ipl #bcci #sportsmarketing #sportsindustry #sportsindia #sportstech #india #globalsports #linkedin #linkedinsports #linkedinpost #linkedinconnections #linkedinfam #networking #network #connections #connecting #linkedingrowth #linkedinforcreators #insightful

Indian Brands Go Global in T20 World Cup 2024! 🏏 Amul India is proudly sponsoring the USA Cricket, Cricket South Africa, and Sri Lanka Cricket teams, while Karnataka Cooperative Milk Producers Federation Limited(KMF) brand Nandini has extended its support to Cricket Ireland and Cricket Scotland Ever wondered why Indian brands are skipping the Men in Blue ⁉ Well, the competition for a spot on the #Indian team jersey is fierce, with BCCI setting a minimum price of ₹350 crore for lead sponsorship rights. Meanwhile, Nandini bagged the sponsorship at just ₹2.5 crore per team for Ireland and Scotland. This makes the Indian team's sponsorship 196% higher. By sponsoring foreign teams, brands ensure consistent exposure as these teams play equal matches in the league stages. Plus, when they face Team India, they still get high viewership. Also, since March 2024, Amul has been selling fresh milk in the USA, thus leveraging cricket to reach a young audience there. Meanwhile, brands have broadly two options: advertising sponsorships and team sponsorships. Both Amul and Nandini wisely chose the latter one. Today, in an era when media is highly fragmented, team sponsorships work very well. So an Amul logo displayed on the USA team’s jersey is visible on television, digitally, and in print. Secondly, unlike a spot on television, which is only for a targeted audience restricted to a region or a country, the team jersey is visible across various continents. But this is an easy way to reach out to a younger #audience. For a brand like Amul & Nandini, this is a good association. This helps in peripheral brand building and awareness for other products. Well, the sponsorship of #international #sports by Indian brands is not new. 👉 Infosys has partnered with the ATP Tour (Association of Tennis Professionals) since 2015. The information technology company also acts as a digital partner for both the Australian Open and Roland-Garros. 👉 Since 2019, India-based IT company HCLTech has been the official digital technology partner of Cricket Australia. 👉 In the 2023 ICC Men’s Cricket World Cup played in India, Amul sponsored Afghanistan, South Africa, and Sri Lanka. 👉 In 2024, Tata Gluco+ also strengthened its global presence by becoming the official energy partner of the Argentina football team. 👉 TCS sponsored Formula 1 and marathons, indicating an interest in countries where the games are more popular.   So, with cricket's growing global presence, leveraging its reach presents a golden opportunity for Indian #brands to expand their horizons and connect with a passionate international audience. As the cricketing world unites, so too can brands with global aspirations. What do you think about these strategies? Are they effective in boosting brand presence globally? Share your thoughts below! 👇 #T20WorldCup #IndianBrands #GlobalSponsorship #Amul #Nandini #SportsMarketing #Cricket #BrandStrategy #FMCG #cricketnews #ICC #WeAreUSACricket #BackingGreen

Why would a Rs 21,000 crore Indian brand choose to sponsor foreign cricket teams? Did you know that Nandini’s current net worth is Rs 21,000 crore? Starting with just Rs 8.82 crore in 1976-77, they've grown to Rs 14,018 crore in 2022-23. Now, Nandini sponsors the cricket teams of Ireland and Scotland in the T20 World Cup. Sponsoring these teams costs about Rs 2.5 crore each. This lets Nandini reach a global audience affordably. When Ireland or Scotland play major teams, Nandini’s brand gets noticed by cricket fans worldwide. Comparatively, sponsoring the Indian cricket team can cost over Rs 350 crore (from 2023 to 2026). This shows Nandini’s smart investment strategy as they expand globally. These sponsorships are a major step for Nandini’s international growth. By sponsoring foreign teams, they make a wise financial move and pave the way for global expansion. 5 Lessons I learned from Nandini's Sponsorship Strategy: 1. Cost Efficiency: Spend wisely for maximum impact. 2. Targeted Audience: Focus on engaged audiences. 3. Strategic Alignment: Align marketing with business goals. 4. Brand Exposure: Use sponsorships to boost visibility. 5. Innovative Approach: Try new methods to reach more markets. These insights highlight smart investments and strategic thinking for effective results. #t20 #nandhini #scotland #ireland #t20worldcup

While the USA Cricket Team captain's Indian origin has led to memes about Pakistan Cricket Team getting a "Taste of India" after their nail-biting super-over loss from the USA, there's another association with that tagline that deserves some attention: Amul (GCMMF). The Indian dairy giant recently announced its launch in the USA, and this spotlight on its sponsored team could not come at a better time. Here's a closer look at Amul's GTM (Go-To-Market) strategy for the USA: TLDR (in Kajol's K3G Voice): Suniye, Vo Bharat se aaya hai! 1. Product & Partnerships: Amul has partnered with the Michigan Milk Producers Association (MMPA), a well-established dairy cooperative in the USA, to manage the milk collection and processing. The initial launch includes four variants of fresh milk: Amul Taaza, Amul Gold, Amul Shakti, and Amul Slim n Trim. These products are available in one-gallon and half-gallon packs. 2. Target Market: Amul's primary focus is on the Indian and Asian diaspora in the USA, leveraging its strong brand recognition and loyalty among these communities. This strategy allows Amul to establish a solid customer base in a familiar market before expanding to a broader audience. I guess there's a little bit of Kajol from K3G in all of us. 3. Distribution Channels: Initially, Amul products are distributed through leading Indian grocery stores on the East Coast. This strategic choice ensures that the target consumers can easily access Amul products where they typically shop. 4. Sponsorship and Marketing: Amul's sponsorship of the USA Cricket Team serves as a significant part of their targeting. This sponsorship will boost brand visibility among cricket enthusiasts. No brownie points (hehe, brownie points....brown...get it?) for guessing who these enthusiasts are likely to be. What's yet to be seen is if it's going to be enough for consumers to switch from the brands they have been consuming for all this while.

India won the t20 World Cup after 180 years, No, the World Cup didn't take 180 years to return home. But, they won it in the country where the first international match was played 180 years ago. Yes, it was in Manhattan, USA, where the first-ever international game in any sport took place.  In fact, it was a cricket match between the USA and Canada. Interestingly, Cricket was originated in England First played internationally in the USA But it is the heartbeat of millions of Indians, including mine. In this t20 World Cup, India was unbeatable! Well, it's not just about Team India. The BCCI, the world's richest cricket board, is worth ₹18,700 crores. Cricket is not just a pastime in India.  It’s serious business and a mega opportunity. But back in the 1990s, the BCCI was struggling financially. What changed everything? Three key factors: Media Rights, Sponsorship, and the IPL. -> 𝗧𝗵𝗲 𝗲𝗺𝗲𝗿𝗴𝗲𝗻𝗰𝗲 𝗼𝗳 𝗣𝗿𝗶𝘃𝗮𝘁𝗲 𝗰𝗵𝗮𝗻𝗻𝗲𝗹𝘀 It’s hard to believe but broadcasting was an expense for BCCI back in the day. They had to pay Rs.5 L per match to Doordarshan in the early 90s Everything changed when in 1993 the BCCI gave worldwide broadcasting rights to  Trans World International The icing on the cake? It was a time when the income of the middle class started rising,  Common people had increased access to digital media like TVs Broadcasting for any company meant huge huge profits Ironically, in the 2000s, Doordarshan, which previously charged the BCCI for match broadcasts, ended up paying BCCI 240 crore rupees annually instead. -> 𝗧𝗵𝗲 𝗸𝗶𝗻𝗴-𝘀𝗶𝘇𝗲 𝘀𝗽𝗼𝗻𝘀𝗼𝗿𝘀𝗵𝗶𝗽𝘀 With the emergence of the middle class in India and the growing popularity of cricket,  stadiums evolved into more than just venues for sport. They became bustling hubs where thousands gathered drawing the attention of companies willing to invest heavily in advertising. This trend brought about different types of sponsors in cricket: Title sponsors get the most prominent advertising space. Team sponsors showcase their logos on the team jerseys. Kit sponsors can display their logos on bats and kits. These companies contribute millions to the BCCI, becoming a significant revenue stream. -> 𝗟𝗶𝗼𝗻’𝘀 𝘀𝗵𝗮𝗿𝗲 𝗼𝗳 𝗥𝗲𝘃𝗲𝗻𝘂𝗲 𝗳𝗿𝗼𝗺 𝗘𝘃𝗲𝗻𝘁𝘀 It's not just the IPL It is the State leagues,  the local cricket leagues And also the bilateral series  Be it, the India Tour of Australia, or the New Zealand Tour of India Wherever the Indian cricket team is involved, BCCI gets a lion's share of the revenue. From advertisement, Stadium Tickets, Franchise and so much more ____________ Follow Sidhant Kisshor for more! #t20 #India #bcci

With IPL behind us, the focus now shifts to the T20 ICC World Cup which will be held in the US. With just a week separating the two major cricketing events, the point of contention is whether Disney Star be able to garner the kind of viewership numbers that they are anticipating (400 million in TV viewership and 300 million on Disney+Hotstar) and the ad revenue of upwards of 1000 crores (estimated number for the 2022 T20 World Cup). Could advertisers fatigue be a spoilsport this time? Santosh N expresses his opinion in the article by Christina Moniz from Financial Express (India). According to him, - In the last 8 months there have been 3 major cricketing events - ODI World Cup, the IPL and the upcoming T20 World cup. - There will be spending fatigue in Indian advertisers with Olympics and Euro 24 also scheduled. -Brands will want to be more strategic with their ad budget spends due to the above. BUT, having said that, Santosh also opines that T20 World cup is a high visibility event that draws large audience in the Indian subcontinent and can offer substantial returns in brand exposure and engagement. This article would be an interesting read for anyone keenly tracking the economics of cricket. #T20worldcup #cricketworldcup #worldcup2024 #ipl #cricket https://lnkd.in/dZyACE6A

The cricketing world is abuzz with excitement as the 2024 Cricket World Cup unfolds in the West Indies. This event is drawing significant attention and engagement globally, with the Indian Premier League (IPL) playing a crucial role in increasing cricket following. The World Cup in the West Indies is drawing global attention and engaging new markets, making headlines worldwide. The vibrant, multicultural population in the West Indies includes many cricket enthusiasts, ensuring a ready-made audience and local excitement. The World Cup has teamed up with major sports networks and streaming platforms, ensuring broad coverage across television and digital mediums. Aggressive marketing through social media, digital platforms, and traditional advertising is generating significant buzz. The involvement of celebrities from sports, entertainment, and business is amplifying the event’s appeal, drawing widespread attention and adding glamour. Top-tier venues in the West Indies promise an exceptional experience for players and spectators alike, enhancing the event’s prestige. The World Cup is also expected to provide a significant economic boost to the West Indies through tourism, hospitality, and related industries. When trying to book hotel rooms for the high-octane match, there is already a noticeable price increase of about 600%. The 2024 Cricket World Cup in the West Indies, combined with the IPL’s innovative strategies, heralds an exciting future for cricket, both in traditional strongholds and emerging markets. #cricket #USA #Worldcup