Björn Stenbacka’s Post

Formula 1 is returning to Italy and Europe. The Gap, Formula 1 partners, between Europe and USA is closer than ever 🇺🇸 🇪🇺 Never in the history of Formula 1 has this gap been this small. The number of partners from USA in Formula 1 reached an all-time-high record level in 2023. The year 2024 have started with a little fewer US-partners than last year, but with the latest signings, Scuderia Ferrari HP deal, Williams Keeper Security deal and McLaren eBay deal the total number is close to last years. My expectation is that more US-partners will join Formula 1 during the 2024 season, so last years historical record will be beaten in 2024. It is also closer and closer, the gap between Europe and USA. This gap will be closed in the coming 12 months, is my prediction.

Formula 1 is back in Europe 🇪🇺 But which Formula 1 team has the highest number of partners from Europe? The answer is Stake F1 Kick Team Sauber. Formula 1 teams have different partnership strategies. So the number of partners is not always reflecting success on the partnership market, rather the strategy chosen. But it is still interesting to compare the partnership networks and find similarities and differences. Sauber, or Stake F1 Kick Sauber, is the team with the highest number of partners from Europe. Audi is about to take over 100 % ownership, and it will be highly interesting to follow how Audi will change the Sauber partnership network. My guess is there will be a lot of changes. Ferrari is with the highest number of partners from Italy also a team with many European partners. McLaren, the team with more than 50 partners 2024, have also many European partners, but BWT Alpine is close.

With the news of Lewis Hamilton leaving Mercedes for Ferrari, YouGov Sport have analysed his popularity across different markets compared to Ferrari.   Data from Global Fan Profiles - which offers an instant view of the size, make-up, attitudes and behaviours of sport and esports fan bases in more than 50 markets – shows that 44% of British F1 fans support Lewis Hamilton, a quarter of Singaporean F1 fans (25%) are Hamilton fans, followed by nearly one in five respondents in the UAE (18%)   As for Ferrari support, half of all respondents in the UAE who are F1 fans (51%) say they support Ferrari, followed by Indians (46%). Two in five F1 fans in Singapore (41%) support Ferrari, and so do nearly three in ten Americans (29%). #F1 #DirveToSurive #Sports https://lnkd.in/eFf4vs6c

In the 1950s, Formula 1 pit stops were a completely different game. It took almost 67 seconds – more than a minute that felt like an eternity compared to today's numbers. Compare above number to Red Bull's F1 team pit stop performance during the 2013 USA Grand Prix. They changed all four tires in a jaw-dropping 1.92 seconds! Under 2 second!!! Formula 1 is not just a race for the fastest cars; it's about pursuit of technological dominance and efficient business processes. It's all about meticulous planning – a strict no-multitasking policy, where every team member focuses on one task. Competitive advantage is not only about latest technology, you also have to have matching business processes.

There's been a buzz around Lewis Hamilton's surprise move to Ferrari, and while many are speculating about the on-track impact, there's a bigger question lurking: What does this mean for Ferrari's sponsors? 🐎 This is where Turnstile can help. First, a recap of how we look at sponsorships, in particular how Turnstile calculates Intellectual Property value 💰 We have invested heavily in a global research programme that captures the size of fan bases of major clubs, leagues and events around the world. Our research, coupled with analysis of hundreds of global sponsorship contracts, has proven the high degree of correlation between the number of fans of a property and the amount paid for access to IP. This analysis is completed for all different assets types to create a standalone set of IP rates relevant to Teams, Leagues, Governing Bodies, Athletes, Stadia and Venues etc. So back to Hamilton ... and that "what's it going to be worth" question 💹 In Formula 1, drivers are the stars, thanks to platforms like Netflix. Big driver moves often influence fan base sizes. Unlike football, where one player might not shift fanbases significantly (unless you're Messi or CR7), F1 drivers wield more influence and Hamilton is as popular as they come. Drawing from our past analyses of driver moves, we project an impressive added contract value of £3.8m for each Scuderia Ferrari deal. Big numbers when you consider the team have 37 partners — with room for growth no doubt More detail below 👇 #sponsorship #valuation

USA is catching up. It is closer than ever, the gap between number of Formula 1 partners from Europe and USA 🇺🇸 🇪🇺 The Spomotion Analytics Formula 1 Report 2024 show how USA have closed the gap to Europe in terms of number of partners. It is still a gap, but the trend i clear, USA is catching up. Hewlett Packard, Scuderia Ferrari, and eBay, McLaren, are the latest US-partners in Formula 1.

Formula One is a sporting empire complete with rock star drivers, billion-dollar teams and a carbon footprint equal to a small African country. Formula E, its all-electric counterpart, is just a fraction of that in size but is the future of racing. The two franchises crossed paths recently in the same country for the first time in Japan, just as both are on the cusp of major milestones — Formula E is about to turn 10 and is growing in recognition, while the other is in its final season before it rolls out low emission technology to reach net zero by 2030. bit.ly/49LFlXe

Lewis Hamilton's move to Ferrari is more than a driver change - it's a sponsorship game-changer! Buckle up, the eCommerce world is about to feel the shockwaves! 🏁 🤝 Sponsors on the Move: Expect a major sponsor shuffle. Hamilton's personal sponsors like Bose Corporation, PUMA Group, and Tommy Hilfiger will likely shift allegiance to Ferrari, leaving Mercedes with empty slots. This opens doors for new brands to partner with the Silver Arrows, potentially at a lower cost. 💰 Ferrari's Financial Windfall: The Prancing Horse is already seeing a $7 billion stock price surge! Expect more sponsors lining up for a piece of the action, boosting Ferrari's finances and potentially impacting their competitor's budgets. 📈 eCommerce on the Grid: This driver market frenzy will see other teams scrambling for replacements, creating a domino effect across F1. This means more sponsorship opportunities for savvy brands across multiple teams, creating exciting new partnerships! The Big Question ❓ Who will Mercedes pick to replace the king? And will they lure big sponsors to fill the void left by Hamilton's departure? Only time will tell! One thing's for sure: F1 is entering a new era, and the eCommerce world will be watching closely. So fasten your seatbelts, folks, this is gonna be a wild ride! 🏎️ #F1 #eCommerce #Sponsorship #Hamilton #Ferrari #Marketing

How do Trade Marks work In Formula One? 🏎️ Abigail Wise, Nick Buckland and Ella Nawaro have written an article for LawInSport, outlining how trade marks work in Formula One. The article addresses a variety of points, including: 👉What are the most popular motorsport trade marks? 👉Who owns the F1 trade mark? 👉The importance that Formula One places over its own trade marks 👉What elements can be protected by a trade mark? To read more, click here: https://okt.to/f9nrSk #Trademarks #FormulaOne

Billions Invested: Exploring the Money Behind Formula 1 - a fast growing tech and media venture Do you know that F1 revenue doubled between 2020 and 2022... and 2024 will be again at least a +35% revenue increase ??? So billions have been invested in the world of Formula 1, shedding light on the significant financial backing behind teams and drivers. This influx of capital plays a crucial role in the development of cutting-edge technology, top-tier talent acquisition, and overall competitiveness in the sport. You can see it as a MEDIA - and with the excitement of this year competition - an extremely fast growing MEDIA EVENT where brands are highlighted. Every driver and team has their "luxury watch sponsor"... just to indicate one source of sponsorship. Teams like Mercedes, Ferrari, McLaren and Red Bull have secured massive sponsorships and partnerships to fuel their success on the track. These investments not only drive innovation but also shape the landscape of Formula 1, making it one of the most financially lucrative sports worldwide. #Formula1Finance #RacingInvestments #F1racing #F1 #motorsport #branding #sponsorships #ferrari #mercedesF1 #redbull #220dots https://buff.ly/3BkBapO