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𝗛𝗼𝘄 𝗰𝗮𝗻 𝘂𝘀𝗲𝗿-𝗰𝗲𝗻𝘁𝗿𝗲𝗱 𝗱𝗲𝘀𝗶𝗴𝗻 𝘁𝗿𝗮𝗻𝘀𝗳𝗼𝗿𝗺 𝗽𝘂𝗯𝗹𝗶𝗰-𝗳𝗮𝗰𝗶𝗻𝗴 𝘀𝗲𝗿𝘃𝗶𝗰𝗲𝘀? The General Teaching Council for Scotland (GTC Scotland) found the answer by prioritising the needs of teachers and registrants at every step of their digital transformation journey. Faced with aging digital products and growing frustration among users, GTC Scotland partnered with BJSS and Sparck to launch the 'Customer Digital Experience' project in February 2024. Over an 8-week discovery phase, we collaborated closely with the GTC Scotland digital team, taking a design-thinking approach to modernise their registrant journey. From defining pain points to creating a product design roadmap, our focus remained clear: building inclusive, reliable, and seamless digital experiences for users. 𝗞𝗲𝘆 𝗿𝗲𝗰𝗼𝗺𝗺𝗲𝗻𝗱𝗮𝘁𝗶𝗼𝗻𝘀 𝗶𝗻𝗰𝗹𝘂𝗱𝗲𝗱: ✅ Consolidating outdated systems into a single, streamlined platform. ✅ Designing around user needs through detailed research. ✅ Aligning the service with GTC Scotland’s trusted teaching brand. The result? A solid foundation for sustainable and impactful digital transformation. 📢 “Working with BJSS has given us the best possible start to our project, ensuring we have our users at the centre of our approach,” says Lee Robertson, Head of Digital at GTC Scotland. Read more in the comments below about how user-centred design is revolutionising education. 🔽 💬 #DigitalTransformation #UserCentredDesign #EducationTech

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