Black Sheep reposted this
Customized coffee, like nostalgic cereal milk-inspired drinks that balance health and indulgence, is gaining popularity. The novelty of a product is now just as important as the product itself, which means consumers want more than simply coffee – they are demanding an experience. Multiple ingredients that change the flavor, mouthfeel, and appearance of a drink cater to this in ways that black coffee or traditional milk-based options often can’t. When Tasmin Grant of Perfect Daily Grind and I discussed this trend and its implications for our industry, we had some thoughts on how specialty coffee brands can balance changing consumer preferences with coffee bar efficiency. 👉 https://lnkd.in/gVruHevF
