Blackwood Impact Group’s Post

3 Things I Wish My Clients Knew Before Investing $$$ in Social Media Ads Have you poured money into social media ads, only to see little to no return? I see it all the time. The biggest mistake…? Diving into ads without a solid strategy beyond just setting them up. Here are 3 crucial things I wish my clients knew before investing in social media ads: 1️⃣ Lead with Precision Drive traffic to a high-converting landing page that mirrors your ad’s promise. Skip the general splash page! Pro tip: Keep your landing page focused – no navigation bar to distract leads from taking action. Make the next step crystal clear: Buy, download, register, etc. 2️⃣ Answer the Unspoken Your landing page should answer your customer’s silent questions: Is it for me? Will it solve my problem? How do I get it? Has it worked for others? Map out these answers to turn curiosity into action. 3️⃣ Target and Test for Triumph Know your audience. Don’t just guess – figure out who they are, what they want, and where they click. And always test different versions of your ads – from images to headlines to CTAs. Refine based on what resonates. Don’t make the mistake of wasting your ad spend without these strategies in place. Save this video and follow these tips to make every dollar count! #SocialMediaAds #DigitalMarketing #MarketingTips #LeadGeneration #AdStrategy #BusinessGrowth #MarketingStrategy #Entrepreneurship #SmallBusiness #AdOptimization #BlackwoodImpactGroup