Blake Brock’s Post

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Founder & COO @ NewEdge | RevOps | GTM | Hubspot | Gong | Clay

The winning formula for staffing agencies has materially changed. We work with a TON of staffing companies across the country and across industry focus: healthcare, IT, executive search, industrial, logistics, and engineering. The past 12+ months have been challenging for most, and especially in this space. Here are our top 3 findings from our RevOps for Staffing business: 1. Specialize. If you're targeting everyone and every size and selling them everything, you cannot scale. 2. Invest in relationships, build GTM (marketing, sales, recruitment, post-placement, and post-sales) processes to enhance, enrich, and expand relationships - then scale with tech. 3. Your recruiters should be spending as much time targeting best-fit candidates as sales reps spend targeting new logo. Don't wait for an opportunity / job req / project to go find the right candidate. Those who are LEADING WITH the right candidate win. Bonus: AI will not solve your marketing, sales or recruitment problems. Don't chase/collect AI solutions. Instead, think of AI as a utility. If you've already spent the time and effort to build a refined GTM strategy, and your processes support your strategy, THEN find very specific areas of opportunity where AI can improve efficiency. #RevOps #Staffing #Recruiting

Oleg Sobolev

CEO@Extrovert 🗣️ tool to warm-up & nurture leads

3mo

Investing in relationships and leading with the right candidates—spot on insights! I've seen the challenge of balancing outreach and relationship building firsthand, and it's tough. Thanks for sharing!

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