Blakely Fundraising’s Post

It’s fundraising season, and inboxes are about to fill up fast. For non-profits, the challenge is clear: how do you stand out?   At Humanity Communications Collective, we’ve written hundreds of donation emails, and the data shows—shorter is always better. I get it—everything feels important, and it’s tempting to tell donors everything your organization has accomplished. But here’s the thing: you’ve already done that. Your subscribers know who you are and what you stand for.  The only thing that matters now? Getting people to click the donate button.  ✅Focus on the click – Keep it simple and direct.   ✅Mobile-friendly matters – A short email makes scrolling easy.   ✅Less is more – Too much info overwhelms and distracts.   ✅Simplicity builds trust – Respecting your audience’s time increases goodwill—and donations.  Your message doesn’t have to be long to be powerful. Clear, concise emails drive action—and that’s what matters most.  #fundraising #nonprofits #socialimpact #donorengagement  

📬 Maximizing Donor Engagement with Strategic Postage Choices In the nonprofit sector, every expense matters—especially postage. If you're sending mailings for check donations, consider covering return postage. This simple act can enhance the donor experience and potentially increase contributions. 💌 Remember, understanding your donors' preferences is key. While digital outreach resonates more with some, many Boomers still value traditional mail. 🎯 Tip: Diversify your outreach by combining digital and traditional methods to effectively connect with all donor groups. What strategies have you found effective in aligning your fundraising efforts with donor preferences? #Nonprofits #Fundraising #DonorEngagement #DirectMail #EmailMarketing

🗣️You asked, we answered! Virtuous launched its first benchmark report on October 1st, and now we’re unpacking some of the valuable insights in our latest edition of Ask a Responsive Fundraiser. Our own Carly Berna is back to answer your question and share her nonprofit wisdom! From increasing average gift sizes to diversifying donor portfolios, we’re tackling some of the top challenges nonprofits face today. Here are a few key takeaways: 📊 Personalize Your Ask: Tailor donation amounts based on past giving to strengthen donor connections. 🌟 Show the Impact: Highlight the real difference that additional funds will make with clear stories and examples. 🎯 Launch Monthly Giving Campaigns: A great way to increase overall contributions while building long-term donor relationships. 🤝 Diversify Your Donor Base: Balance your portfolio by growing your mid-level and small donor community. 💌 Warm Welcomes & Fast Gratitude: Engaging first-time donors early and often is key to securing that second gift! Check out the full post and take your fundraising efforts to the next level! https://vrtuo.us/4eKSq6a #Fundraising #Nonprofit #ResponsiveFundraising #DonorEngagement #Virtuous #AskAResponsiveFundraiser

Can you turn one-time donors into lifelong supporters? 🤔 Absolutely! For organizations like YMCAs and JCCs, you might already have a head start. When people feel connected to your organization, engaging with them and turning them into loyal donors becomes easier. But these relationships can be complex and multi-dimensional, going beyond just simple transactions. It's not just about asking for donations. It's about building a lasting connection that goes beyond monetary contributions. Manageable? Yes, and it all begins with tapping into the power of your donor and member data. 💥 Here's how you can start 👉 https://ow.ly/opUQ50T73RJ #FundraisingTips #NonprofitSuccess #NonprofitCRM

Today's the day! I'm looking forward to getting on my soapbox about why #fundraisers and #nonprofit leaders need to be focused on their #donor retention numbers and how to improve them. Let's face it, the sector has become complacent about donor churn and attrition. But we must change that mindset. So, join me at 2pm ET. Thanks to the MemoryFox team for inviting me! #nonprofits #charities #nonprofitmanagement

We know that for small nonprofits, finding new donors is a constant priority. It's crucial to expand your donor circle, but casting a wide net and hoping for the best isn't typically effective. So what can organizations do? You can start by identifying your perfect prospective donor. This strategy will help you know where and how to find them. In this 20 minute training session, we'll explore the benefits of crafting a donor profile. This handy tool can lead you to future donors and enhance your donor base. And once you've identified them, you can start the journey of welcoming them. You'll learn what a donor profile is and how it can unearth new donors for your cause. And, how to create your donor profile, helping you understand and pinpoint your ideal donor. Register today: https://lnkd.in/gpyKB-YQ #fundraising #nonprofit

We know that for small nonprofits, finding new donors is a constant priority. It's crucial to expand your donor circle, but casting a wide net and hoping for the best isn't typically effective. So what can organizations do? You can start by identifying your perfect prospective donor. This strategy will help you know where and how to find them. In this 20 minute training session, we'll explore the benefits of crafting a donor profile. This handy tool can lead you to future donors and enhance your donor base. And once you've identified them, you can start the journey of welcoming them. You'll learn what a donor profile is and how it can unearth new donors for your cause. And, how to create your donor profile, helping you understand and pinpoint your ideal donor. Register today: https://lnkd.in/gpyKB-YQ #fundraising #nonprofit

🚨 5 Tips for a Successful End-of-Year Giving Campaign 🚨 The busiest time for fundraising is right around the corner! To help you make the most of your year-end efforts, we’ve put together these essential tips to ensure your campaign is a success: - Start Planning Early (It’s October—time to act fast!) - Tell Powerful Stories to inspire action. - Use Every Channel to reach more donors. - Thank Your Donors—gratitude is key to future support. - Need a helping hand? Book a free strategy call with our team at CharityAuctionsToday and let's plan your most successful campaign yet! Book your call here - https://lnkd.in/gKgXqWd5 Let’s finish the year strong! . . . #FundraisingTips #EndOfYearGiving #NonprofitSuccess #CharityAuctions #FundraisingStrategy

We wanted to share our final top take-away from 2023. Last but not least..use your event as a springboard for deeper donor relationships! Nurture their support beyond your Gala by...picking up the phone to thank them, sending a post-event survey to get their feedback or connecting them with other donors. Learn more about this tactic, along with other key take-aways, in a short, free webinar. Link in comments! #TipTuesday #nonprofitfundraising #nonprofitgala #fundraisingconsultants #auctioneer

We know that for small nonprofits, finding new donors is a constant priority. It's crucial to expand your donor circle, but casting a wide net and hoping for the best isn't typically effective. So what can organizations do? You can start by identifying your perfect prospective donor. This strategy will help you know where and how to find them. In this 20 minute training session, we'll explore the benefits of crafting a donor profile. This handy tool can lead you to future donors and enhance your donor base. And once you've identified them, you can start the journey of welcoming them. You'll learn what a donor profile is and how it can unearth new donors for your cause. And, how to create your donor profile, helping you understand and pinpoint your ideal donor. Register today: https://lnkd.in/gpyKB-YQ #fundraising #nonprofit