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📢 ⚽ 🎾 Which leagues and events are global sports fans talking about most? YouGov Sport’s annual Buzz Report makes its return for 2024. 🌎 👉 Discover what’s taking the top spots in 2024 https://okt.to/F9CY7d #Rankings #sports #audienceinsights

Something has changed in the world of sports marketing

The @WNBA season is back and is generating more buzz than ever! @Nielsen Sports, we're analyzing how this increased attention is impacting fan engagement and sponsorship value. Nielsen data suggests that the growth for the league, teams, players and sponsors has only just beginning. 📈🏀⚡️DM or Contact Us to chat WNBA or sport sponsorship insights! https://bit.ly/3wxtE9e

We launched a new series in our newsletter last week - the #SirenSport Fast Five! First up is Georgia Rajic who has some great reflections on her sport media career and provides some excellent advice for budding sports commentators - check it out! #WomenInSport #SportsMedia #SportsCommentary

Securing a position as a category partner can offer significant advantages for brands seeking to enhance their visibility, credibility, and revenue streams. At HEDRA, we specialise in helping brands navigate the complexities of sports sponsorship and establish successful partnerships with sports, teams, or leagues. So, what are category partnerships? A category partnership involves aligning a brand with a specific category within the sports industry, such as energy drinks, casinos, poker partnerships, and so on. By becoming a category partner, brands gain exclusive rights to promote their products or services within that category, leveraging the association with a sport, team, or league to reach a targeted audience of passionate fans. Learn more or let us do it for you: Your success is our top priority. Connect with us today: 🖥️ https://lnkd.in/exjyvN6i 📞 01253 778 877 📧 info@wearehedra.com #SportsMarketing #BrandPartnerships #Sponsorship #MarketingStrategy #BrandAwareness #SportsIndustry #SportsPartnership #SportsSponsorship #SportsManagement #SportsConsulting #BrandStorytelling #GameChangers

The Olympics Opening Ceremony will kick off in 100 days. The games captivate global audiences, offering unique moments for brands to own the moment and engage with 2 billion viewers worldwide. For your brand, this means: • Elevate brand awareness across screens • Be contextually relevant by aligning your campaigns with sports content. • Reach viewers across all devices with multi-screen engagement. • Capture attention with high-impact impressions by utilizing high-visibility formats in event coverage. By aligning with contextually relevant sporting events, your brand can capitalize on moments of high fan engagement worldwide, enhancing visibility and driving interaction. Learn about how to own the moment through a Teads Reachcast with a complete takeover or contextual segment : https://hubs.li/Q02wKXnf0 Curious to hear more about how you can reach your audience in this key period reach out to me. #digitaladvertising #reachcast #adtech

The Sports Industry FPL table and title fight mirrors The Premier League's. A new team has taken over from the long-time leader and five teams are within 17 points of one another. Squeaky bum time! 👇 💥 Amar Singh has been smashing it in the league this season leading for almost all of it. But a challenging few weeks of scoring has opened up the title race. 🔝 Atri Baksi is now top of the shop and there to be shot at by the in-form Neil Liddle, Dileep V and Oliver McConnell. 📏 But don't rule out any of Spencer Nolan, Philip Dorward, Kieran Hepworth, Aniruddha Warang, or George Crewe who have been slowly reining in the leading pack. 🏆 Who's your money on to lift the trophy? ---------------------- 💥 My name is Malph. 🆘 Helping brands to use sponsorship to deliver marketing objectives. 🤝 Supporting rights holders to build valuable partnerships. Like this post? Want to see more? Ring the 🔔 on my Profile. 🔎 Follow me for insights on the sponsorship and sports industry, and how outside learnings and theories can be applied. 🔝 Connect with me (please add an intro/reason). #sportsindustry #StriveSays #PremierLeague #FPL

Why Chamath Palihapitiya's 2024 Sports Predictions Miss the Mark In a world where bold predictions often grab headlines, Chamath Palihapitiya's recent take on the peak valuations of sports franchises in 2024 deserves a reality check. While I'm sure he would love to say he timed the market well in selling his stake in the Warriors, let's actually dissect his points and add some much-needed context: 1. The Liv Tour & PGA Merger Talks The emergence of the Liv Tour is less a death knell and more a wake-up call. This move not only signals the entry of 'sovereign' capital into the sports arena but also forces traditional entities like the PGA to innovate and explore new revenue streams they previously shrugged off. Competition breeds excellence, and in this case, it’s expanding the market, not constricting it. 2. Saudi Arabia’s Soccer League Venture Chamath possibly sees a financial overreach; I see untapped potential. The Saudi foray into soccer underscores an undeniable trend - the internationalization of sports investment. This influx of global capital doesn't signal a peak; it suggests we're just scraping the surface of sports as a global financial powerhouse. 3. NIL Deals & College Players The explosion of Name, Image, and Likeness (NIL) deals is not a bubble but a long-overdue correction. The influx of both big and small business money into college sports is a clear indicator of untapped markets. Plus, this shift aligns the U.S. more closely with models like European soccer, which has only bolstered their sports economy. 4. Streaming Services & Rights Churn Even with streaming service churn on the rise last year—no doubt, caused in part by less new content as a result of the strikes—to suggest that streaming revenues will lag is like saying we had seen all the internet had to offer in the '90s. As traditional TV dollars continue their migration to streaming platforms, sports content is poised to become the crown jewel, attracting even more investment. What Chamath Missed: #SportsGambling: With the burgeoning sports betting market in the U.S., we’re not just talking about peanuts here. This is a whole new revenue stream that’s just beginning to flex its muscles. #TechIntegration: From VR experiences to advanced streaming options, tech is set to deepen fan engagement and open new revenue avenues. Think beyond the stadium – this is global engagement on steroids. #Sports as Art, Not Just Business: Sports franchises are cultural icons, not just balance sheet entries. Their value transcends traditional financial metrics, much like art. This intangible value is poised only to grow as global fandom expands. In summary, while Chamath's observations are not without merit, they skim the surface of a much deeper, more dynamic global sports economy. The game is evolving, and so is its financial landscape. To suggest we're at the peak is to ignore the mountain of opportunities that lie ahead. #Sports #SportsEconomy #SportsBiz #FutureOfSports

SPORT BUSSINESS LIBERTY MEDIA Crowned World’s Most Valuable Sports Empire at US $18.22 Billion, and here's The Most Valuable Sports Empires in 2024 In 2022, the industry's revenue amounted to nearly 487 billion U.S. dollars and was expected to grow at a compound annual growth rate of 5.2 percent between 2022 and 2023. By 2027, the global sports market was expected to be worth over 623 billion U.S. dollars according to PlayToday.com and Statista.

🔎⚽ Unlocking Commercial Potential in the 3F Superliga Championship Group As the race for the 3F Superliga title heats up, the Championship Group's commercial value is already a big win for the clubs involved. With games attracting an average of 127,373 viewers—nearly triple that of the relegation group—the visibility and commercial prospects for the clubs are remarkable. At Above Sports, we harness viewer engagement to translate it into measurable exposure value for sponsors. Through our precise tracking of sponsor exposure on a game-by-game basis, we provide actionable insights that maximize the impact of sponsorship investments. Curious about how we can elevate your brand's visibility and value through sports sponsorships? Reach out to us to explore the transformative power of strategic sports marketing. #3Fsuperliga #sportsmarketing #AboveSports #Sponsorshipvaluation