BLENS’ Post

90% of creatives are too afraid to show their work. Here's how I got over it 👇 I realised; ↳ Everyone's scared! 🪩 Even the best feel a bit cringe, but they do it anyway. Over time, the cringe wears off when the results start to come in. The opportunities that come with sharing your work online soon outweigh the worry of what others might think of you. So, be part of the 10%! Feel the fear, and do it anyway 🤘 #showyourwork #creativecommunity #creativebusiness #designagency #branddesigner

🤔 𝗪𝗵𝗮𝘁 𝗺𝗲𝗱𝗶𝗮 𝗯𝘂𝘆𝗲𝗿𝘀 𝗠𝗨𝗦𝗧 𝗰𝗼𝗻𝘀𝗶𝗱𝗲𝗿 𝗯𝗲𝗳𝗼𝗿𝗲 𝗺𝗮𝗸𝗲 𝗻𝗲𝘄 𝗰𝗿𝗲𝗮𝘁𝗶𝘃𝗲𝘀? Ever wonder how audiance perceive ad creative? Discover the key stages of visual perception and how they impact creative work. Learn how to craft more engaging visuals by watching my presentation on the sequence of visual perception in creativity. P.S. What is your best performed creative? 👇

What is more important when creating creatives? Quality or volume? My answer is QUALITY! If you only focus on volume and don’t care about the quality of the creatives, the results will suffer and you will not be able to find any winners. For example, if you make 100 creatives with low quality and no research, your chances of finding a winner are way lower than when you test 50 high-quality, research-based creatives. Of course, you need to test as many creatives as you can. However, the skill is to follow a good creative process that pops out high-quality creatives. Then, streamline this process and make it as efficient as possible. That way, you set yourself up for success.

How will you be doing things differently in 2024? Here are some interesting insights for creatives...

I’ve helped 30+ brands scale through creative strategies at AdTribe. Here’s the truth: I’m obsessed with finding ad creatives that actually work and spark new ideas. And I want to share them regularly here. Here are 3 ad creatives that stopped me from scrolling last week: 1/ The Old Way vs. The New Way Why it stands out: Clear, side-by-side visuals make it easy to see the product’s advantages. Perfect for parents who want a no-brainer decision. 2/ RAVING Social Proof Why it stands out: Repetition of "RAVING" makes the message stick. Paired with a minimalist design, it highlights quality without distractions. 3/ Emotional Appeal Why it stands out: A mother and child, solving a relatable problem (the dreaded “bottomless pit” bag). It’s emotional. It’s real. It connects. Found this helpful? Like, follow, and share to let others in on it! 💙

Where do we start? At the very beginning. Everyone says it, but we mean it. At Base Three, we take the time to truly listen to our clients—really listen—and ask plenty of questions. We make no assumptions. Only when we fully understand the content, context, and goal of the project do we start the creative process. After all, we aim to create value, not just visuals. #GraphicDesign #ClientFirst #CreativeProcess #BaseThree

How we create 20-30 creatives for a new campaign in 3-4 hours... • We focus on the core concepts we want to test. • We create different hooks. • We create different focus points. • We create different colours. We don’t overthink it. We don’t over produce it. We remember the goal of this testing is to identify some winning concepts as quickly as possible… …and we can then invest time, effort & energy into things we KNOW work to make them even better.

New Feature | Creatives Sharing Simplifying the Creative Asset Sharing Process 📌 Share creatives instantly by clicking the share button. 📌 Customize creative descriptions to share with your team. 📌 Access and view materials upon logging in.

🔄🎨🆕✨ How Often Should You Refresh Your Creatives? This topic never gets old, and we've heard all kinds of advice —from daily refreshes to once a month. It’s so important to stay fresh in this industry - but how often do we need to switch things up? 🤷♂️ At Flixr, we believe a refresh has the most impact when done at the right time. Here are some key reasons to consider a refresh: 📉 When performance starts to plateau  🚀 When there’s a new game to launch 🎨 To utilise the latest trends 🏃♂️ To stay ahead of the competition  🛠️  When the story no longer aligns with your brand Refreshing creatives isn’t just about staying current; it’s about making yourself relevant. How often do you refresh your creatives? Comment below! 👇

Do you want to see unfinished creative or strategy plans? Reactions range I've experienced: From being Ghosted all the way to → having Love Bombs thrown at me. Questions for: a) Those who work with creatives b) Creatives For those who work with creatives: At what point would you like the creator to involve you in their process? For creatives: At what stage do you allow your client to review your work? Sharing my thoughts and experience with you, even on a bad hair day.