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Looking how to crack the killer combo of games and marketing? It's not up-up-down-down-left-right-left-right-B-A 😉🎮 It's Appinio's newest DLC; The Cost of Gaming Report! You'll find how to; 📈 Boost engagement with existing users 🎮 Utilise emerging buying behaviours 🕹️ Prioritise features gamers want most 👾 Optimise your pricing strategy Player, ready? Game on! Get the report here: https://lnkd.in/gr2ZPWvf #AppinioUK #Gaming

More marketers are embracing platforms like #Roblox and #Fortnite as a channel for meeting hard-to-reach audiences where they are. Gaming is so much more than just gameplay, however. Check out this Gaming Marketing Institute explainer to shape your knowledge of video games! #gamingmarketing #videogames #marketing

A recent mobile gaming report by Mintegral highlights that hyper-casual games account for a 34% share of ad media buys, emphasizing the importance of video ads, which account for a 70% market share. What are your views on the future of advertising in mobile gaming? #Gaming #MobileApps #AdTech #UserEngagement #Monetization

Major developments are set to hit the Skill Gaming industry globally, with a predicted compound annual growth rate (CAGR) of 13.3%. The market is shifting towards more accessible, collaborative, and engaging experiences driven by mobile gaming, gamified learning, social features, and mobile integration. These transformative changes will shape the dynamic of skill-based games, thus paving the way to dynamic forms of entertainment that are enjoyable and interactive. Learn more: https://bit.ly/4cufGFg #Gaming #GamingIndustry #ESports #MobileGaming #Insights

Major developments are set to hit the Skill Gaming industry globally, with a predicted compound annual growth rate (CAGR) of 13.3%. The market is shifting towards more accessible, collaborative, and engaging experiences driven by mobile gaming, gamified learning, social features, and mobile integration. These transformative changes will shape the dynamic of skill-based games, thus paving the way to dynamic forms of entertainment that are enjoyable and interactive. Learn more: https://bit.ly/3vz02rl #Gaming #GamingIndustry #ESports #MobileGaming #Insights

My schedule for #gdc is starting to fill up! As purse strings have been tightening up, game companies are looking for ways to ensure efficient spending. Let's talk about how Gamesight can help you optimize your pc/console campaigns with our attribution tool or how we help pair games with creators using our incredible data! Hit me up if you want to talk marketing strategies in #gaming! #influencermarketing #dataanalytics #gdc2024 #marketingattribution

In an effort to attract more users and increase engagement, LinkedIn has officially launched three games on it's platform. Netflix has games. YouTube has tested and is adding games. Gaming is everywhere and it's only getting bigger. What is your gaming strategy? #advertising #gaming #strategy

GENERATION G STILL ON THE RISE Promising future with 5.6% CAGR  GAME market reported $196 billion for 2023 beating streaming + box-office Industry driver: ~80% of gamers to 18 spend 30% of their entertainment time gaming Gamers do more than playing (socialize, shop, watch video) More gaming time results in more spending Gamers co-create the gaming experience: 79% have played with user-generated content 16% have made content for games. #Gaming #Experience #Cocreation #UGC #Ecommerce CC Science of the Time Carl Rohde Igor Beuker Bart Hufen Elisabetta Borghi Jurriaan Bakker Fabiën Vlems Marc Van Der Ploeg Source https://bit.ly/4gx4bio

Exciting updates from the global mobile gaming industry for March! 🌍📱 💡SLG (Strategy and Simulation Games) led in revenue, with Fun First! Games' "Last War" achieving an impressive combined revenue of $83.3 million across platforms. 💡Activision Blizzard's highly anticipated shooter game, "Call of Duty®: Warzone™ Mobile," launched with 15.2 million downloads across platforms in its debut month. 💡SpringGame emerged as the top MMO advertiser, showcasing 10,000 promotional creatives for "Pandora" in March. Curious to learn more about the top 20 global mobile games by advertising, revenue, and downloads last month? Dive deeper into the insights by checking the following file! 🎮 #MobileGaming #MobileMarketing #IndustryTrends #SocialPeta