Bloody Good Period’s Post

Only 29% of girls dream of reaching the top in sport and roughly 1 in every 2 girls quit sport by the age of 15.* Want to increase women's participation in sports? Want to achieve gender equity in sports? Maybe, just maybe, let's stop forcing women to wear uniforms they are not comfortable in. It is so disappointing to see a brand like Nike falling so short on this, especially when they have in the past, been among the first brands to innovate and offer apparel with built-in period protection. Separately, at the Camogie Association's annual Congress, earlier this month, a motion to change the uniform was rejected. The first proposal by Great Britain was to include shorts as part of the playing uniform, which resulted in 45% of the delegates voting in favour and 55% against. The second motion, proposed by Tipperary, was to replace the skirt/skort entirely with shorts, as part of the playing uniform. This motion resulted in 36% of the delegates voting in favour, and 64% voting against. And, the next time delegates can vote on the playing uniform will be at congress in 2027!!!!????** It's 2 steps forward, 3 steps back. *via Women in Sport **via The Female Athlete Project #womeninsports #genderequality #sports

A brilliant post by Katherine Evans raised the topic of PPE fashion shows, highlighting that women in construction simply want safe protective personal equipment. Clothing that’s comfortable, fits, and is designed for a woman’s body shape. Goggles and hats that are smaller because women generally have smaller heads. Reflective strips that sit in the right position to correctly reflect the light. It’s not about fashion or being attractive, it’s about safety. But this is not a new phenomenon, and if we use sport as an example, clothing has never been about enhancing women’s performance but either a) enhancing or b) reducing the male gaze. 1. At the beginning of the 20th century, the Olympic Games Committee controlled women's outfits. They were not allowed to distract the male athletes. 2. At the beginning of the 21st century, in 2004, FIFA President Sepp Blatter said he wanted women footballers to wear tighter shorts to attract sponsors. 3. During the 2021 European Championships, the Dutch beach handball team wore shorts instead of a bikini. As a result, they were fined EUR 150 by the European Handball Federation, even though men are allowed to wear shorts (source: all DLA Piper) The right clothing influences performance in sports, and the right clothing reduces injury in construction. Be an organisation that provides inclusive PPE for your staff by connecting with Katherine as she’s been researching this stuff for years, so can point you in the right direction. #PPE #Construction #HealthAndSafety

From AP, to Sports Business Journal to Forbes, the coverage of this event has been tremendous. Historic year, historic accomplishment for #femaleathletes I happen think Kentucky Today did a great summary. #finally5050 #olympics #womenssports #parity #equity #fashion #brandexperience #experienceproduction #insights #ideation AQtion Marketing https://lnkd.in/eA6Kk-US

🏆 Empowering Female Athletes! 💪 Discover how Maiden is revolutionizing female sports attire, empowering a generation of athletes! 🌟👟 Explore the game-changing innovations and impact in our latest article: Game Changer: Maiden Revolutionizes Female Sports Attire, Empowering a Generation of Athletes Join us in celebrating progress and inclusivity in sports! #FemaleAthletes #SportsAttire #Empowerment #Innovation

From Corsets to Catsuits: How the Olympics Transformed Women's Sportswear! From the restrictive corsets of the early 1900s to Serena Williams' bold catsuit, Olympic athletes have revolutionized women's sportswear. Early pioneers like Suzanne Lenglen broke norms for better performance, paving the way for modern innovations in fabrics and designs. As we gear up for Paris 2024, we celebrate the evolution of athletic attire and the women who dared to push boundaries. 🌟 Dive deeper: https://lnkd.in/ewz-WnZR

In the lead-up to the 2024 Olympics, Illuminated Brand Strategy will be sharing a closer look at the female running experience from the point of view of runners interviewed at the Boston Marathon last month. The aim is to shine a light on somewhat overlooked themes and to provoke thought around the depiction and representation of female athletes by media and brands. The first installment of the content series poses the question: how much of the athletic experience is viewed through a male lens? 2024 will be the first year that gender parity is achieved at an Olympics. Has the staggering time it has taken for parity to be reached impacted how we view and measure athletic success? We know, on average, that men are faster and stronger as athletes. But can brands do more to bring to light the innate qualities and strengths female athletes have? This focus was inspired by the women I talked to who highlighted endurance, willpower, and mental fortitude as innate qualities of female athletes. Article: https://lnkd.in/e_sNHNMx #olympics2024 #paris2024 #olympics #bostonmarathon #femaleathletes #femaleempowerment #running #femalerunners

Check out this insightful series about women athletes from my friend and colleague Kat Logan!

While I respect everyone's right to self-identify, the recent boxing match raises some important questions. An athlete, born male and later transitioning to female, faced controversy for competing in the women's category. This individual had previously faced a ban due to eligibility issues related to gender identity. Scientific research indicates that transitioning does not alter physical attributes such as muscle mass, strength, and stamina, which remain aligned with those of one's birth gender. Given these factors, it's worth considering whether competing in the men's category might have been a more equitable choice. The separation of male and female categories in sports exists for numerous scientific and physiological reasons. It's crucial that we ensure fairness and respect for all athletes while maintaining the integrity of competitive sports. Let's continue to have these important conversations with empathy and respect for all perspectives. #sportsfairness #genderequality #respectforall #fairplay #sciencematters #inclusivesports #justiceforangelacarini #Paris2024Olympics #olympicgames #boxingnews #ParisOlympics2024 #olympicgames2024 #AngelaCarini Pic Courtesy: #News9

It's way more difficult than you think... It's difficult to design something fit for purpose. But it's also difficult to see 96% of female footballers have to play in men's kit. Difficult to see girls drop out of playing sport at twice the rate. Because unfortunately, equal is difficult. And we know it's difficult because, well, we did it. We asked; we listened; and we designed a performance range just for women. More choice. Different fits. Wider selection. The outcome? A kit that is really designed to fit female athletes: https://lnkd.in/gCGAuRT2 Was this difficult? Sure. But we just did it 🤷♀️ "This kit is AMAZING, seriously in love - especially the shorts, my new favourite pair 😍" "Thank you for supporting our athletes with female specific kits!" #genderequality #femaleempowerment #equality #impact #connection #women #equalopportunity

**Kickstart a Revolution: Empower Women with Sports Shoes** Imagine waking up to your mother telling you, "My badminton match was intense, but I won!" Or your sister proudly sharing how she smashed a quick-fire 40 in a gully cricket match. These are examples of what happens when women are given the freedom and encouragement to step out of the house and pursue their passions. Sports shoes are more than just footwear; they are a metaphor for the support and opportunities we provide to the women in our lives. When women are empowered to explore the world outside, they achieve remarkable feats, uplifting their families, enriching their communities, and driving the growth of our nation. Allowing women to move beyond the confines of the home can spark a revolution. A mother excelling in sports or a sister shining in a local cricket match symbolizes the broader impact of empowering women. These personal victories are not just about sports—they represent the potential for societal transformation. Let’s ignite this revolution by encouraging and supporting the women we cherish. Together, we can create a world where every woman has the chance to shine and make a difference. What do you think? Let’s get a sports shoe for the women of our life… Thankyou #saurabhdwivedi for the amazing thought…. #EmpowerWomen #SportsRevolution #WomenInSports #CommunityGrowth #GiftOfSports