Bloomerang’s Post

Nonprofits exist to drive positive change, not profit margins. But should they borrow the full marketing playbook from for-profit companies to maximize donations and engagement? Many for-profits use aggressive email marketing, retargeted ads, and even nudge tactics to keep consumers engaged and buying. Is it ethical for nonprofits to employ similar strategies to drive more donations and volunteers? After all, more funds raised could mean more lives improved or environments protected. But do the ends justify the aggressive means if it makes some donors feel badgered or turns others off entirely? Nonprofit marketers and leaders — where do you stand on this issue? Are aggressive for-profit marketing tactics fair game for the nonprofit world, or should we hold ourselves to a higher standard of stakeholder respect? Let me know your thoughts. #nonprofitmarketing #fundraisingethics #ethicalmarketing

Step 6: Build a strong online presence. Utilize social media, websites, and email marketing to connect with supporters and amplify your impact. #DigitalMarketing I often get asked how to start a nonprofit. For the next 30 days, I’ll share a post each day on how much work it is to start your own non profit! This series is what we call #30daysNonprofit. Utah has about 13,000 nonprofits so I’m sure you’d be able to find one that aligns with you. 👌

Step 6: Build a strong online presence. Utilize social media, websites, and email marketing to connect with supporters and amplify your impact. #DigitalMarketing I often get asked how to start a nonprofit. For the next 30 days, I’ll share a post each day on how much work it is to start your own non profit! This series is what we call #30daysNonprofit. Utah has about 13,000 nonprofits so I’m sure you’d be able to find one that aligns with you. 👌

"Not all heroes wear capes" We've all heard this line before especially those working in the nonprofit space. But how do you showcase your hero's? How do you highlight their stories and bring them to life for all your audience to know? Simple... Email marketing. One of our most successful email campaigns across the board has been "Meet The Heroes" Why? Because everyone who is part of an organization has something to share, whether its the ED or the janitor. They all have a story, a purpose and means for being part of the organization. What we have found is that of all our sequences, collectively, these perform the best. 💥Higher open rates! 💥Higher click rates! 💥More donations! Yes, all because we have given these people a new vehicle for connection. The best part about this, you can repurpose the content for social media posts, videos, shorts and more! Have you tried this with your organization? Want to see it in action? Let's talk! #nonprofitmarketing #emailmarketing #donations https://lnkd.in/drZwNcd2

Social media platforms are built for connection and dialogue 🗣️ Empathy-based marketing can lead to more meaningful connections with your community. When you build long-lasting relationships with your supporters, you can not only increase donations but also establish a crucial, loyal base of supporters who are ready to jump in and help when you need them. Implement empathy into your campaigns but incorporating the following: 1. Identify Pain Points 2. Create Relevant Content 3. Share Personal Stories 4. Engage in Conversations 5. Host Live Q&A Sessions 6. Offer Solutions 7. Show Empathy in Visuals 8. Use Emotional Storytelling Emotionally connected customers have a 306% higher lifetime value — this could be the different between sustainable monthly revenue and chasing down larger donations at the end of the year! 💰 Develop the relationship first. Solve the problem together. Check out the full blog at the link below to learn how to harness empathy in social media fundraising to deepen donor connection and elevate your nonprofit’s online giving! https://lnkd.in/gYCZjHwB #EmpatheticStorytelling #ConversationalMessaging #NonprofitFundraising

Did you know that segmented email campaigns can lead to a 760% increase in revenue? Imagine what that can do for your fundraiser! 🚀 Summer is right around the corner, and it's the perfect time to boost your fundraiser. Join our FREE webinar with the fabulous Ashley Brannan, M.A. from Community Boost to discover the secrets of email marketing success. 💌 📅 Mark your calendars for Wednesday, April 10, from 1:00 PM to 2:00 PM. 🔗 https://lnkd.in/gJ4EsbTN Can't wait to see you there and harness the power of personalized campaigns together! #Fundraising #EmailMarketing #CommunityBoost #Webinar #NonprofitGrowth

When it comes to engaging donors, remember: variety is the spice of success! Utilize multiple channels like direct mail, email campaigns, social media posts, website updates, and peer-to-peer fundraising to reach your supporters far and wide. Be the most interesting fundraiser in the world and watch those results roll in! #Fundraising #DonorEngagement #GetResults #MostInterestingFundraiser #FunFriday #TaylorDemers

The Do’s and Don’ts of year-end fundraising. 👇 I’m keeping it simple here, but these are what I’m applying in all of my campaigns and recommending to all of my clients as a baseline: ✅ Do create emotionally resonant stories that showcase your nonprofit's impact. ✅ Do plan your social media content in advance and create a posting schedule for consistency. ✅ Do prioritize quality over quantity when it comes to social media platforms. ❌ Don't inundate your audience with constant donation requests. ❌ Don't treat social media as a one-way communication channel. ❌ Don't post blindly without analyzing your social media performance. Social media is a powerful tool for nonprofits during year-end fundraising campaigns, but you will burn out if you try to do it all without a strategic approach. By following these do's and dodging the don'ts, you can maximize your nonprofit's impact on social media while building a loyal community of advocates who will advance your cause. Remember to stay authentic, share compelling stories, and engage with your supporters to create a meaningful and successful year-end fundraising campaign. #NGO #Nonprofit #Marketing #Fundraising

Peer-to-peer fundraising is an excellent way to maximize your small dollar donors and drive your campaign to victory! On top of bringing in more donations, this strategy also builds a stronger, more engaged community around your campaign. Here’s how to get your supporters excited about fundraising on your behalf: 🔧 Provide Tools: Give your supporters everything they need to succeed! Offer templates, social media graphics, and sample messages to make their fundraising efforts easy. 🙌 Recognize Efforts: Publicly acknowledge and thank those who fundraise for you. A shout-out on social media, a personalized message, or a special mention at an event can go a long way. 🏆 Set Goals: Encourage friendly competition with fundraising goals and leaderboards. Set clear targets and celebrate milestones. For more tips on maximizing your small dollar donors, check out this blog post: https://buff.ly/3VPIaTr #SmallDollarDonors #FundraisingTips #PoliticalCampaign #CRM

The charity sector is facing unprecedented challenges due to the cost-of-living crisis. With donations declining, charities must maintain high-performing marketing teams while cutting costs. Our latest blog explores three key areas of expertise that marketing professionals must possess to thrive in this environment: ✅ Flexible Giving: Adapt to donor needs with flexible giving options. ✅ Social Media: Target the right platforms for your audience. ✅ Email Marketing: Harness the power of personalised outreach. Read our blog to learn more. 👉 https://bit.ly/3Vuktic #CharityMarketing #EMRRecruitment