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A key video to watch today if you use GA4.

🤔 Are you leveraging the full potential of GA4? During the recent GA4ward V5 event, I discussed the evolution of GA4 and what the future holds. Here are some highlights: 🔹 Major differences between GA3 and GA4 🔹 Exciting new features in GA4 🔹 Critical steps to back up your GA3 data before July 1st Curious about what’s new in GA4? Check out the write-up of my talk for more insights. 💬 Link to the article in the comments. #googleanalytics4 #googleanalytics #ga4 #webanalytics

First, you are angry, Then it confuses you, then it drives you crazy, then you start getting the hang of it, and finally, you see its value and make peace with it! Yes, I am talking about GA4

GA4 is changing up ‘conversions’. Mainly - the terminology used to describe them. ‘Conversions’ are now only sourced from Google Ad sources. So SEOs- we will be focused on looking for ‘key events’. Ultimately- I think this is a good change. But there’s a bit more to it so take a listen to Dana’s short video below to make sure you have a fuller picture.

It all starts with a client. And then it will be a snowball effect.

What are the best practices for structuring GA4 across multiple ad accounts? In our latest deep dive episode (link in the comments), Daniel Perry-Reed provides insights on setting up GA4 for one domain versus multiple domains, and his top tips for effective implementation. Dan also goes into GA4 property structure, highlighting the absence of views in GA4, and explains the shift in data collection and reporting methods, and the importance of considering the number of root domains owned when setting up GA4. Link to the full video in the comments 👇 ------- #GA4structure #training #Measurelab

I have a GA4 prediction... Annotations are coming soon. Based on this presentation that was floating around a few months ago - 'Unsampled reports export', 'Saved segments in Explore' and 'Annotations' were supposed to launch in Q3. 'Unsampled reports export' and 'Saved segments in Explore' launched (or currently rolling out). Are Annotations coming soon? One step close to old GA features? One can hope!!

Set values on your key events in GA4 based on what the event is worth to you. Is it worth $10, $100...? Whatever it is, learn how to set the amount in your account with this video! #marketingtips #advertisingtips #ga4 #googleanalytics #freeonlinecourses #keyevents #conversiontracking #eventtracking

Starting last week, I began posting a marketing analytics meme every week on the Elly Analytics💛 page. Follow us to see how long we can keep this streak going. #MarketingMemes #EllyAnalytics

Excel's Pit Stop: Reviving Formula 1's Competitive Edge Formula 1 is one of the most fast-paced working environments, and even the slightest advantage can make the difference between winning and losing. Yet, as technology evolved, the once-trusted tool of Excel began to hold back leading F1 teams due to its inherent limitations as a planning tool. The Williams F1 Team's recognition of Excel's limitations marked a turning point, revitalising their competitive spirit. Their cars were built in Excel up to and including the year 2024, almost resisting better-equipped software that would have ensured higher performance outputs. At Both&, we encourage businesses to break free from outdated methods and embrace a future of innovation and success. We guide businesses into the age of digitalisation and help them stay informed and up-to-date with the latest trends in tech. Formula 1's journey reminds us of the importance of adapting to change. Sometimes, there are streaks of gold in the old; other times, it is best to rapidly shift gears and evolve with the times. #Bothand #Formula1 #Excel #OutdatedSoftware #DigitalTransformation