Blue2 Media’s Post

🏈 Super Bowl Ad Frenzy: A USD7 Million Investment for 30 Seconds of Fame 🌟 Super Bowl 2024, Kansas City Chiefs vs the San Francisco 49ers, is among the most expensive advertising in the world. The cost for a 30-second ad during this much-anticipated event has skyrocketed, reflecting the enormity of its audience and the prestige of its platform. 🚀 This year, brands shelled out approximately USD7 million for a mere half-minute of airtime. This staggering figure is on par with 2023 but signifies a hefty 75% increase from just a decade ago, and an astonishing 200% jump over the last 20 years. To put it into perspective, a 30-second spot cost USD4 million in 2014 and USD2.3 million in 2004. 📺 The Super Bowl continues to be a monumental event, with an expected audience of at least 110 million people tuning in next weekend. Last year's game set a record as the most-watched telecast in US history, with 115.1 million viewers. This year, alongside the high-stakes game and Usher's 🎤 halftime performance, the advertising space is fully sold out across both CBS and Nickelodeon telecasts. 😅 The ads themselves are becoming as iconic as the event, with big names like Arnold Schwarzenegger, Kris Kardashian, and Jenna Ortega starring in commercials for brands like State Farm, Oreo, and Doritos. And even failed crypto exchange FTX starring in 2022. 🤑 An intriguing subplot this year is Taylor Swift's connection to the event. Dating Chiefs tight end Travis Kelce, Swift has already added significant brand value to the Chiefs and the NFL. With her expected presence at the Super Bowl, we might see an even higher spike in viewership, particularly among female audiences, which have been at their highest since 2000 according to Sports Business Journal. Looking very forward to February 11 in Las Vegas, the entertainment is as big as the sport itself! 🌟🏈 #nfl #superbowl #wealthmanager #wealthmanagementservices #advertising #history #lfg #eam #iam #multifamilyoffice #familyoffice #nextgeneration #nextgen

🏈 Exciting Opportunity for Local Businesses in the New Orleans DMA! 🌟 As we gear up for the big game, I wanted to shed some light on why advertising during the Super Bowl this year could be a game-changer for local businesses in the New Orleans DMA. 🏆 1️⃣ Unrivaled Reach: The Super Bowl is one of the most-watched events on television, drawing millions of viewers from all walks of life. Broadcasting your message during this high-stakes game ensures your business reaches a vast and diverse audience, maximizing your brand exposure. 📺 2️⃣ Local Pride: New Orleans has a unique and passionate community, and the Super Bowl provides an opportunity to connect with your local audience on a whole new level. By aligning your brand with this iconic event, you tap into the collective pride and enthusiasm of your community. 🎭 3️⃣ Memorable Moments: Super Bowl commercials are known for creating lasting impressions. This is your chance to craft a message that resonates, captivates, and stays with your audience long after the final whistle. Make your business the talk of the town! 🗣️ 4️⃣ Boosting Brand Credibility: Associating your brand with the excitement and prestige of the Super Bowl can elevate your business's credibility. Showcasing your products or services during this prime time demonstrates confidence and positions your brand as a leader in your local market. 🌐 5️⃣ Strategic Timing: With the Super Bowl being a cultural phenomenon, your advertisement becomes part of the conversation during and after the game. This strategic timing allows you to leverage the momentum and keep your business top of mind in the days and weeks that follow. ⏰ 🚀 Ready to Score Big? I'm here to help your business make the most of this incredible opportunity. Let's discuss how we can tailor a Super Bowl advertising strategy that aligns perfectly with your goals. Drop me a message if you're interested in elevating your brand's presence during the Super Bowl! 🚀🏈 #SuperBowlAdvertising #LocalBusinessSuccess #WWLTV #NewOrleansDMA #GameOn 🎉

🌟 Why Investing in NFL Regular Season Commercial Placement is a Smart Move for Your Business 🌟 Are you looking to elevate your brand's visibility and connect with millions of potential customers? Look no further than the NFL regular season! 📺🏈 Here’s why commercial placement during these games is a golden opportunity for businesses: 🏈Massive Audience Reach: The NFL boasts one of the largest and most diverse audiences in sports. With millions of viewers tuning in each week, your brand can reach a broad demographic, from loyal sports fans to casual viewers. 🏈Cost-Effective Advertising: Contrary to popular belief, advertising during NFL games is more affordable than you might think. With flexible packages and options tailored to fit various budgets, businesses of all sizes can leverage this prime advertising real estate without breaking the bank. Powerful Branding Impact: The NFL’s high engagement levels mean that your commercials aren't just seen—they're remembered. The emotional connection fans have with their teams can translate into a stronger affinity for your brand. This lasting impression is invaluable for building brand loyalty and recognition. 🏈Strategic Timing: NFL regular season games are scheduled at peak viewing times, ensuring that your ad gets maximum exposure. Whether it’s a Sunday afternoon showdown or a prime-time Monday night game, your brand will be front and center. Don’t miss out on the chance to score big with your advertising strategy this season. Embrace the power of the NFL and watch your brand reach new heights! #NFL #Advertising #MarketingStrategy #Branding #BusinessGrowth #CommercialPlacement #ReachMillions #SportsAdvertising #BrandImpact

OOH ad sales: Talent has little or nothing to do with greatness (Billboard Insider): Lisa & Dan Nausley. Michael Jordan was cut from his high school basketball team. Scientific evidence consistently finds that talent doesn’t mean intelligence, motivation, personality traits or even an innate ability to do some specific activity especially well. First major conclusion: Nobody is great without work, without discipline. There is no evidence of high-level performance […] #DOOH #digitalbillboards #digitalsignage

Super Bowl Advertising: A Multi-Million Dollar Investment in Talent and Airtime Ben Affleck, Matt Damon, and Tom Brady teamed up to form a boy band called the DunKings in Dunkin's Super Bowl commercial. They crashed Jennifer Lopez's recording session and performed a song, with Damon delivering a humorous line reminiscent of his Good Will Hunting character. Despite their enthusiasm, Lopez was not impressed. The commercial was part of a larger campaign featuring Affleck, which included a teaser during the Grammys. Affleck's involvement with Dunkin' reportedly earned him close to $10 million, with his production company also playing a role in creating the ad. This type of high-profile endorsement is rare but lucrative, with other celebrities like Larry David also commanding large paychecks for Super Bowl appearances. Super Bowl commercials often feature Hollywood stars, with some earning upwards of $5 million for brief appearances. These endorsements are seen as investments in the celebrities' credibility and reach. The massive viewership of last year's Super Bowl, drawing over 115 million viewers, justifies brands' investments of tens of millions of dollars for mere seconds of TV airtime. In today's fragmented media landscape, where many viewers consume streaming content on their phones, live airtime holds even greater value. The 2024 Super Bowl commercials were sold at a higher rate than the previous year, ranging from $6.5 to $7 million per 30-second spot, indicating strong demand. CBS reportedly sold out nearly all ad space months before the game. Overall, brands can spend between $15 million and $50 million on a single Super Bowl commercial, covering ad space, talent fees, production costs, sets, crew, music licensing, and marketing. Talent fees alone can range from $10 to $15 million. This year, a new trend emerged with brands hiring multiple stars for one advertisement, leading to multiple contracts. For instance, T-Mobile and Uber Eats featured star-studded campaigns, with the latter including celebrities like Jennifer Aniston, David Schwimmer, Jelly Roll, Victoria Beckham, and David Beckham. Despite the significant costs involved, the investment in talent fees is seen as just a fraction of the overall expense for these high-profile commercials. https://lnkd.in/dBGV5Szp

This year, the game wasn't just about football; it broke records with over 123.4 million viewers tuning in from all over, making it the most-watched Super Bowl in history. That's a whopping 7% increase from last year! With so many eyes on the screen, it's no wonder brands are willing to shell out a hefty $6.5 million to $7 million for just 30 seconds of ad time. But, not all companies are jumping on this expensive bandwagon. According to Kevin Krim, CEO of EDO, the decision to advertise during the Super Bowl is a big one. It's not just about the airtime cost; producing a top-notch 30-second ad can push expenses over $10 million. So, why do some brands decide it's worth the investment while others sit it out? It depends on the company's goals, past experiences, and how they see the Super Bowl fitting into their marketing strategy. What do you think? Is the Super Bowl the ultimate advertising playground, or are the costs just too high for the return? Let's talk about the big game's big ads! 📺💰 #SuperBowlAds #MarketingStrategy #BrandVisibility #AdvertisingCosts

This year, brands are shelling out $7 million for 30 seconds of airtime, on Super Bowl. Is Super Bowl advertising really worth it? As per a research article by Kantar it apparently is totally worth it. “Every $1 spent on a Super Bowl ad reportedly yields a return of $4.60.” The first Super Bowl in 1967 a 30sec airtime for Super Bowl ad costed $42,000. So this year, 2024, brands will be spending whooping 165x more than in 1967. #marketing #advertising #SuperBowl #branding #strategy

The countdown to The Big Game is here! Fast Company ranks this year’s best Super Bowl ad teasers, and David Shafei's collaboration with GEICO and The Martin Agency makes the top 2! Read more on Fast Company.

Super Bowl Advertising: A Multi-Million Dollar Investment in Talent and Airtime Ben Affleck, Matt Damon, and Tom Brady teamed up to form a boy band called the DunKings in Dunkin's Super Bowl commercial. They crashed Jennifer Lopez's recording session and performed a song, with Damon delivering a humorous line reminiscent of his Good Will Hunting character. Despite their enthusiasm, Lopez was not impressed. The commercial was part of a larger campaign featuring Affleck, which included a teaser during the Grammys. Affleck's involvement with Dunkin' reportedly earned him close to $10 million, with his production company also playing a role in creating the ad. This type of high-profile endorsement is rare but lucrative, with other celebrities like Larry David also commanding large paychecks for Super Bowl appearances. Super Bowl commercials often feature Hollywood stars, with some earning upwards of $5 million for brief appearances. These endorsements are seen as investments in the celebrities' credibility and reach. The massive viewership of last year's Super Bowl, drawing over 115 million viewers, justifies brands' investments of tens of millions of dollars for mere seconds of TV airtime. In today's fragmented media landscape, where many viewers consume streaming content on their phones, live airtime holds even greater value. The 2024 Super Bowl commercials were sold at a higher rate than the previous year, ranging from $6.5 to $7 million per 30-second spot, indicating strong demand. CBS reportedly sold out nearly all ad space months before the game. Overall, brands can spend between $15 million and $50 million on a single Super Bowl commercial, covering ad space, talent fees, production costs, sets, crew, music licensing, and marketing. Talent fees alone can range from $10 to $15 million. This year, a new trend emerged with brands hiring multiple stars for one advertisement, leading to multiple contracts. For instance, T-Mobile and Uber Eats featured star-studded campaigns, with the latter including celebrities like Jennifer Aniston, David Schwimmer, Jelly Roll, Victoria Beckham, and David Beckham. Despite the significant costs involved, the investment in talent fees is seen as just a fraction of the overall expense for these high-profile commercials. https://lnkd.in/djvNYYPb

This case is one of the best “reactive/topical/newsjack/high-pace/tapping into a trend”- projects from our beloved advertising-industry that ever crossed my social channels. What a damn good idea and execution.