Blue Frog’s Post

There was one thing I did when I was at HubSpot building HubSpot Academy that made all the difference. This 'aha moment' is about how to get more ROI from your marketing investments. Here's what we did. We worked our butts off to enable HubSpot's go-to-market teams to use HubSpot Academy to make their job and outcomes better. And helped them create more value and better outcomes for every customer. I ran similar plays at Drift and Airmeet. I will say, it's much easier doing this in-person with proximity to people then just trying to do it online. Why? You need people to lean in and you need to be passionate about what you're teaching them. Harder to do via a Zoom experience. Want more ROI from everything your marketing team creates? Then be better at enabling your GTM teams. Here are some ways how to be. It starts by teaching folks HOW they can use use what marketing produces. Don't just throw things over the fence. Do enablement sessions guiding people through how they can use an asset from the point of view of a salesperson. Run call review sessions around how people are using assets during calls. Show how salespeople are booking meetings using different marketing resources. Talk to sales and customers success about how they could be using content or events more in their process. Reward GTM team members who are embracing and using marketing assets to drive more revenue and business value for the company. There are of course many other things you could do The point is lean in and partner with arguably your most efficient and important growth channel. Your fellow GTM teams!

I am thrilled to announce that I have successfully completed my Inbound Marketing Certification from HubSpot Academy! 🏅 This comprehensive program has been an incredible journey, equipping me with essential skills and insights to excel in inbound marketing. Here are some key highlights: 🔹 **Content Creation and Strategy**: Mastering the art of creating valuable, engaging content that attracts and delights target audiences. 🔹 **SEO and Optimization**: Gaining advanced knowledge in optimizing content for search engines, boosting organic traffic and visibility. 🔹 **Lead Generation**: Learning effective strategies to convert visitors into leads with compelling calls-to-action and optimized landing pages. 🔹 **Lead Nurturing**: Developing sophisticated lead nurturing campaigns that guide prospects through the buyer's journey using personalized email marketing. 🔹 **Marketing Automation**: Utilizing HubSpot's marketing automation tools to streamline efforts, ensuring timely and relevant interactions with prospects and customers. 🔹 **Analytics and Performance Measurement**: Analyzing key metrics to measure success and refine marketing strategies for continuous improvement. Completing this certification has not only expanded my knowledge but also reinforced my passion for inbound marketing. I am excited to implement these new skills to drive impactful, data-driven marketing campaigns that generate measurable results. A big thank you to HubSpot Academy, my instructors, and fellow learners for this fantastic experience. I look forward to connecting with other marketing professionals and exploring new opportunities to apply and further develop these skills. #HubSpotAcademy #InboundMarketing #MarketingCertification #DigitalMarketing #ContentMarketing #SEO #LeadGeneration #EmailMarketing #MarketingAutomation #Analytics #ProfessionalDevelopment #CareerGrowth

A common complaint I see from demand generation folks running webinars is that the data from webinar platforms does not seamlessly flow into their marketing automation, preventing them from doing effective nurturing. In this post, I break down exactly how this is done with Hubilo and HubSpot. 1. If you want to collect registrations on Hubspot (via a form embedded on the website): a. This means you will be importing the registration information into Hubilo from Hubspot  b. Set up field mapping so that Hubilo knows which data to pull in from Hubspot. Also create a workflow on Hubspot such that every time there is a registration received, that data may be pushed into Hubilo immediately. 2. If you want to collect registrations on Hubilo:  a. Then this means you will be exporting the registration information from Hubilo to Hubspot  b. Set up field mapping so that Hubilo knows which data to push to Hubspot.  c. Create a Contact Property on Hubspot if you are collecting additional information that does not already exist as a field on Hubspot.  d. Map each of these fields between Hubspot and Hubilo. 3. Determine where you will send registration confirmation emails to your registrants from. a. If it’s from Hubspot, then this means you will need to procure the attendee join link from Hubilo into Hubspot into a specific field.   b. If it’s from Hubilo, then this means you will not need to make additional changes. Reminder emails could also be sent from Hubilo directly.  4. Next, set up which attendee activities would you want to have inside Hubspot for post webinar nurture and reporting. Hubilo provides up to 8 activities and data points:  i) Registered ii) Attended iii) Poll submission iv) Question submission  v) Watch time  vi) Survey submission  vii) In-Video CTA clicked  viii) Lead score from the webinar 5. Switch on SYNC and as information comes into either Hubspot or Hubilo, it will be sent to the respective destination. 6. We built a simple guide in-product where depending on the configuration you wish, the correct steps shall be shown and the above steps are performed in the right sequence 7. If for whatever reason, data sync breaks or fails, the errors are logged and easily investigated. Also the missed data is updated whenever the sync is turned on again.   All data transfers happen within 5 minutes and all post webinar activity syncs happen 30 mins after the webinar ends. For even more granular, steps refer to https://lnkd.in/gsJY9jJw

🚀 Wrapping Up My HubSpot Journey: New Skill Every Week Series 🚀 After almost two weeks of diving deep into HubSpot, I’m excited to share that I have reached a milestone in my learning journey. It’s been an enlightening experience, and I wanted to reflect on what I’ve learned and what’s next. During this time, I explored various aspects of HubSpot, including: Lead Generation: Understanding the process of attracting potential customers and converting them into leads. Lead Management: Learning how to manage and nurture leads effectively within the HubSpot CRM. Email Marketing: Getting hands-on experience with creating, sending, and analyzing email campaigns through HubSpot. One of the biggest learnings from this journey has been realizing the importance of continuous learning and adaptability. HubSpot is a powerful tool with a wide array of features, and while mastering it in a short span is challenging, the knowledge gained is invaluable. It has reinforced the idea that technology and tools are constantly evolving, and staying updated is key to leveraging their full potential. Moving forward, I will continue to apply and refine my HubSpot skills while exploring new areas and tools to expand my digital marketing expertise. Additionally, I will keep taking the free courses available on HubSpot to further deepen my understanding and stay current with new features and best practices. Stay tuned for the next skill in my "New Skill Every Week" series! #NewSkillEveryWeek #HubSpot #CRM #ContinuousLearning #DigitalMarketing #PersonalDevelopment #LearningJourney

Just finished another HubSpot course a while ago and I'm buzzing! 🚀 These certifications are gold for anyone in digital marketing. If you're thinking about upskilling, don't wait - just dive in! Trust me, silencing those doubts and hitting 'start' is the hardest part. What are you learning these days? Let's chat! #AlwaysLearning #HubSpot 😁

I failed my first attempt at the Digital Advertising course, and it was actually a win! 🙌 I’m usually my own toughest critic, but this time, I cut myself some slack. I realised that to truly excel and deliver value to future clients and employers, I needed a deeper understanding of the material. So, I rewatched the course videos, did some extra research, and came out stronger on the other side. 💪 A big shoutout to HubSpot Academy for providing such a comprehensive course. I'm excited to apply what I've learned and look forward to continued learning! Remember, setbacks can be setups for amazing comebacks. Don’t be afraid to learn, grow, and try again. You’ve got this! #failureisnotfinal #growthmindset #nevergiveup #digitaladvertising #hubspotacademy

I've recently completed several HubSpot Academy certifications. Here's what I learned: 1️⃣ Inbound: Learning the fundamentals of inbound methodology has been transformative. Building relationships, solving problems, and empowering customers are at the core of successful marketing strategies. 2️⃣ Inbound Marketing: I've honed my skills in attracting, engaging, and delighting customers through tailored content and strategies. This corse has instilled in me the importance of delivering value at every touchpoint. 3️⃣ SEO: It's not just about keywords; it's about optimizing user experience and providing relevant, authoritative content that resonates with both audiences and search engines. 4️⃣ Social Media: I've gained valuable insights into leveraging social media platforms effectively to amplify brand presence and foster meaningful connections. From content creations to engagement strategies, social media remains a powerful tool in my arsenal. These certifications have expanded my skill set and sparked a transformation in my marketing approach. I'm inspired to approach every strategy with creativity, empathy, and a customer-first mindset. 🚀

Today, I'm taking a moment to shout out a huge THANK YOU to HubSpot Academy for the incredible Digital Marketing certification course! 🎓 Throughout this journey, I've had the privilege of learning from some amazing experts like Justin Champion, Jorie Munroe, Abigael Donahue, Matthew Howells-Barby, Corey Braccialini, Beth Dunn, Jami Oetting, Rollo Wenlock, Julia Farina, Crystal King and more. Their insights have been eye-opening, and I'm truly grateful for the opportunity to soak up their knowledge. From diving deep into Digital Marketing Fundamentals to uncovering the secrets of successful SEO strategies, this course has been a game-changer. I've learned how to craft killer content that resonates with audiences, drive traffic through smart social media strategies, and even create high-performing email campaigns. But beyond the skills, this course has fueled my passion for continuous learning and growth. It's shown me the power of leveraging digital tools to make real connections and drive real results. So, if you're thinking about upping your digital marketing game, I highly recommend checking out HubSpot Academy. Trust me, it's worth it! Let's keep learning and growing together. Stay hungry, Stay foolish! #HubSpotAcademy #DigitalMarketing #HubSpot #Skill #Marketing

Diving Deep into HubSpot: My Learning Journey So Far! I'm excited to share that I've been diving deep into HubSpot recently, and the experience has been incredibly rewarding. Here are some key takeaways from my journey so far: HubSpot's intuitive design makes it easy to navigate and utilize its powerful features. Whether it's managing contacts, tracking customer interactions, or setting up marketing campaigns, everything feels seamless. The CRM capabilities are top-notch. Keeping track of leads, automating follow-ups, and personalizing communication have become so much easier. It's a game-changer for maintaining strong customer relationships.  From creating captivating emails to running targeted ad campaigns, the Marketing Hub offers a plethora of tools to enhance our marketing efforts. The analytics and reporting features provide valuable insights that drive better decision-making  Streamlining the sales process has never been more efficient. The Sales Hub helps in tracking deals, managing pipelines, and setting up sales automation, which ultimately boosts productivity and efficiency. Delivering exceptional customer service is crucial, and HubSpot's Service Hub provides all the necessary tools to ensure customer satisfaction. Ticketing, live chat, and customer feedback features are particularly impressive. The HubSpot Academy offers a wealth of resources and certifications. It's been a fantastic way to deepen my knowledge and stay updated with the latest trends and best practices. I'm looking forward to leveraging HubSpot to its fullest potential and achieving greater results in my projects. If you have any tips or insights about using HubSpot effectively, I'd love to hear them! #HubSpot #CRM  #CustomerService #LearningJourney#

🌟 Dive into the world of digital marketing and sales with HubSpot Academy! 🌟 Learning with HubSpot Academy is truly a beautiful experience. From mastering inbound marketing strategies to perfecting your social media skills, the courses offered by HubSpot Academy are incredibly informative and engaging. Not only do you have access to top-notch resources and industry experts, but you also have the opportunity to earn valuable certifications that can boost your career in the digital marketing world. So why wait? Start your journey with HubSpot Academy today and discover the beauty of learning in a dynamic and supportive online environment. Your future self will thank you! 🚀💡 #HubSpotAcademy #DigitalMarketing #NeverStopLearning