When your organization is growing rapidly, but your marketing team isn't, it’s hard to find time to do everything yourself—let alone do it well and fast. A homegrown team with in-house experience might be just what you need:
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As a creative director, I’ll be the first to tell you that a gorgeous logo is worthless without a killer marketing system backing it. But if you pour money into a brand with bland, aimless messaging, you’re setting yourself up for a spectacular flop. The real secret? Mastering both branding and marketing strategy. Then execute tactics that build a powerhouse infrastructure where selling becomes downright superfluous. The best formulas are simple. Simple, however, is not easy. As humans, we tend to complicate things, being short-sighted and lacking clarity. It's a learning curve for everyone ;) P.S. It's not just about racking up sales—it's about winning back time. Let your marketing do the heavy lifting while you focus on bigger things. 🕒
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Marketing is a game of communicating purpose, value and results. Whoever communicates this best, will win preference by building belief in buyers. Video is the best way to communicate at scale. Tell me again why you haven’t adopted a video-first approach to your marketing? The switch isn’t as hard, or expensive as you think, but it does require a willingness to do things differently.
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Just because you’re doing marketing doesn’t mean you’re doing the right marketing. It’s easy to think that any marketing is good marketing but the reality is that marketing without a brand strategy wastes time, energy, and money. First, you have to define what you want to be known for and what your messaging will be. Then, decide how and where you’ll consistently deliver that message. That’s the foundation of brand. It’s not overly complicated but it does require thought and attention. But when you get your branding down, the marketing strategy gets a lot easier to define and implement. And that’s the right kind of marketing.
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Marketing is the most difficult profession that looks “easy” Marketing seems like it’s all about cool graphics and catchy lines, but behind the scenes, it’s like trying to juggle flaming torches while riding a unicycle. It’s endless tweaking, brainstorming, and figuring out what went wrong when things don’t go as planned. So, if you’ve ever thought marketing was a walk in the park, think again! What’s the toughest marketing challenge you’ve faced? Share your story—we’d love to hear how you tackled it! #marketing #MarketingLife #LooksEasyButIsnt #MarketingStruggles
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Phil and I presented a marketing strategy to a paraplanning firm on Monday, and they summed up the value of it pretty much perfectly 🤝 Phil: "How is this landing with you so far? Is it what you expected?" "All good. It will give me the guidance to do all the things I know I should be doing, and the accountability to keep up with it." Yes, yes, yes! A lot of financial advisers/planners I speak to worry that developing and implementing a strategy feels slower than diving straight in. But, in the long run, a strategy: 🫡 Actually saves time 🫡 Reduces cost and expense 🫡 Removes the frustration of trial and error marketing. Developing, implementing and reviewing a strategy is exactly what you do for your clients. Why should it be any different for your marketing?
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Prime Energy Drink has fallen victim to one of the most common fail-tactics of marketing. They relied too heavily on superficial aspects like celebrity endorsements or social media hype without focusing on the actual quality and value proposition of the product. In today's competitive market, consumers are increasingly conscientious and look for products that offer genuine benefits and unique features. If the drink lacks distinctive qualities compared to other products in the energy drink market and doesn't deliver on taste or effectiveness, it's understandable why it might struggle to gain traction with consumers. Going from R500 a bottle, to R40 on launch and now a measly R9 - it's safe to say the brand now holds little value. Building a successful brand requires more than just riding on trends or leveraging the fame of founders; it requires a solid understanding of the market, a differentiated product offering, and effective marketing strategies that resonate with it's potential customers.
This is why you need a long term marketing plan for your product. Hyping a market and focusing too much on sensationalism doesn't do a product justice.
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What is marketing? Surely the answer is... everything you do in your business. Oh, specifically when planning a content campaign or crafting a marketing strategy to put yourself in front of strangers you want to buy from you... Well, I always cover 4 areas: 1. Piquing interest and intrigue 2. Establishing authority and values 3. Making offers people want 4. Sharing special client results But those four areas cover *everything* you do in your business! Except for actually delivering client work. A marketing department or service can't do that for you - we have to rely on you to deliver that, and deliver it well so we have good case studies for the 4th part! Marketing is everything, everywhere, all at once. Urgh. No wonder it's bloomin' hard! ---
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Want to create a marketing plan that actually delivers results? Let’s dive deep into building one that hits all the right notes!
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🎬 Film Producer I AI Film Marketing Founder I Film Distribution and Marketing Consultant I Helping filmmakers fund, market, sell, and distribute their films 🎥
There is only one week to start the 10-step Marketing Plan for Your Film, and I am looking for a film to use as an example during the challenge. If you want me to use your film, you just need to send me a poster, datasheet, slide deck, and trailer. I will use the first film that sends the complete information to my inbox. Do you want to be part of the challenge? Join more than 250 people. If you haven't downloaded the marketing plan template for this challenge, comment "I am interested" so I can send you the link.
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The best marketing doesn’t feel like marketing. The most effective marketing seamlessly integrates into our lives, adding value without demanding attention. Think about the brands you love. They don’t just sell to you. They connect with you, becoming a trusted part of your daily routine.
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