Blue State’s Post

There is tremendous value in creating tailored audience journeys to more deeply engage supporters. Customer data platforms can make them easy to set them up. Check out a step-by-step example of an audience journey created with Lytics. https://lnkd.in/eb9W4FWZ

Personalized content helps organizations strengthen their connection with supporters. In order to deliver that content, organizations must capture and integrate first-party data, which can be time-consuming. Customer data platforms like Lytics make it simple. Blue State’s Sam Zimmerman and Thom Josephson share how. https://lnkd.in/eW8n4P9J

With end-of-year giving on the heels of a historic election, nonprofits are concerned about how the increased competition for donors’ attention will affect their bottom line. Blue State surveyed thousands of donors in April and August to find the answer. Get the results from our latest report: https://lnkd.in/e7ZpTxiu

As we approach this election, what can communicators and organizers do to combat over-the-top and deceptive authoritarian speech? Blue State’s Managing Director of Strategic Communication, Noelle Howey, shares 5 expert tips https://lnkd.in/e9veY2H5

Down-ballot campaigns can leverage presidential debates and other key election cycle moments to garner support — if done right. Our SVP Caitlin Mitchell shares her advice on how to make the most of these big summer events in Campaigns & Elections: https://lnkd.in/e8QnxGCm 

Blue State is hiring a Senior Manager, Marketing! We’re looking for candidates with 5+ years experience in B2B marketing. If you want to tell stories of the nonprofit, advocacy organizations, and purpose-driven brands whose values match your own, this could be the perfect role for you. Apply now or share with your network! https://lnkd.in/ePkEnYsJ