Blue State’s Post

Proud to be part of UNCF's mission to support and uplift Historically Black Colleges and Universities (HBCUs) and to get out the vote. HBCUs contribute $16.5 billion to the national economy. These institutions are not only educating the next generation of leaders but are also critical to economic growth and social mobility. And there is no better moment than this election year to highlight HBCUs — and how underfunding threatens their impact. From local and state offices all the way to the White House, our elected leaders provide the funding HBCUs need to thrive. We partnered with UNCF to develop a sophisticated paid media plan that included CTV, digital media, and radio in targeted local markets. In a media landscape flooded with advertising, we created a video that stands out and champions HBCUs. Watch our ad and see for yourself: the stakes are high. Go vote! A special thanks to our animation partner, Neon Zoo.

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