Blue Tangerine’s Post

This week on The Home Builder Digital Marketing Podcast, Christopher Brown, MIRM, CSP of NEXT Group of Companies joins Greg and Kevin to discuss how and why home builder digital marketers should build emotional connections with home buyers earlier in the home buying journey. ➡️Home builders often incorrectly build the home and then try to acquire the buyer. The more productive process would start with connecting with the home buyer first and then building the home. Chris says, “…the biggest difficulty that we consistently have is the build it and they will come...we inherit land deals, and we inherit product, and then we go find the buyer. That is such a mistake constantly. Even to this day, builders make that mistake. They either inherit a piece of dirt and they pull a piece of product off the shelf and go, this will work on this piece of dirt, and then we go find a buyer to fit the product instead of the other way around.” If marketers can create a relationship with buyers earlier in the home buying journey, it is more efficient and cost-effective for the home builder. Chris explains, “…the home is an emotional thing. And that's where marketing kicks in and they build this emotional connection. And if we can start that emotional connection at the dirt, not at the finish, there's a better opportunity…And if we can come in before we start the dirt, then we can make the entire project that much easier, and you can save money on the overall production of the house…you can actually spend less money on marketing if you start the marketing conversation earlier.” Home builder digital marketers can build an emotional connection with prospective buyers by communicating a story and by being genuine. Chris says, “Storytelling is key. Authenticity is key. How do you put authenticity into a home? We're one of the last handmade things. We get to make things with a hand. That's one of the things that is not done anywhere, but we as an industry don't tell that story. What a cool story to tell.” Listen to this week’s episode to learn how home builder digital marketers can build relationships with home buyers. 🎧 https://lnkd.in/eUNktvSe

This week on The Home Builder Digital Marketing Podcast, John Peragine of audience town joins Greg and Kevin to discuss how home builders can market more effectively by getting to know their audience through data analytics. ➡️Home builders are directing more attention to home buyers’ needs and expectations and some resources can help builders accelerate that focus. John says, “You know, there's been a huge movement towards consumer first in many industries. The home building industry is moving in this direction, and all of real estate is moving in this direction, and companies need the technology to be able to support that. Consumers are in control. Home builders and real estate marketers need to be able to have this information on hand.” By better understanding potential home buyers, home builders can be more efficient and successful with their marketing efforts. John says, “So, the more they know about their consumer, the better they can market to them. Which will help them one, save money by not marketing to the wrong people, and then lastly, driving more sales. Because if you're putting better quality in at the top of the funnel, you should get better out at the bottom.” Home builders can dramatically boost customer-centric marketing without a great deal of time and money. John explains, “…all this information is knowable. It's available. It's easy to activate. It's not really a hard thing to do. I know data is kind of like a big, scary word, but we're a partner with Google. Within three clicks in Google Tag Manager, your account is set up, so it's pretty easy, pretty simple. So, you don't need like a lot of lift. It's not taxing. It's meant to be easy and not taxing. With this big movement towards everything being consumer first and consumers in control, as a home builder marketer, the best thing you could do is understand as much about your consumer in real-time as possible.” Listen to this week’s episode to learn more about how to understand your home buyer audience better. 🎧 https://lnkd.in/eKmQh8PP

This week on The Home Builder Digital Marketing Podcast, Mindy Lepp of LEPPDESIGN joins Greg and Kevin to discuss the benefits of outsourcing home builder digital marketing. ➡️Home builders who adapt towards digital marketing advancements will position themselves to capture more homebuyer leads. Mindy says, “There's so many things, not only in the building industry but also in marketing that are just constantly changing. And just a year ago when you think of AI before it came out to now. So, if you are not keeping up, you are going to lose because someone else is going to keep up and they're going to take away those potential customers.” When a home builder gets to a point where they can no longer keep up with digital marketing, they should find resources to assist. Mindy explains, “I would definitely look at outsourcing it because there comes a time in your business where you realize, okay, I've grown enough to a point where I need professional marketing help. It does not make sense for me as either the owner of the company or maybe the admin person or the secretary, whoever it is, adding that to their plate when they don't even have the expertise for it.” It can be overwhelming to make digital marketing strategy changes, but reaching out to agencies and resources can help ease the transition. Mindy says, “Don't be scared to take the leap of faith. I know it's such a hard point when you are in that sort of awkward position that we've been talking about where you're like I need marketing help, I've been doing it myself, I need someone to really take a look at it and I don't know where to turn….but take that leap of faith. You will be happy that you did and that you freed up all of those hours of your time that you have spent for so long trying to do it on your own.” Listen to this week’s episode to learn more about how home builders can take advantage of digital marketing resources. 🎧 https://lnkd.in/eSXtxwjn

The playing field has changed in online marketing. The days when you could reach people organically with quality content are gone. Today, you must be willing to pay to play if you want a solid source of leads. Renia Carsillo has a wealth of experience in online marketing and has learned that a relationship development process must unfold to build trust, which is essential in the customer journey. It’s not just about having as many followers as possible, but it’s about having quality leads. You can have hundreds of thousands of followers but not make any money. In this episode, I speak with Renia about the best ways to market online today. We discuss Renia’s Trinity Principle of how to identify where you need to be marketing to get leads and why one of those places needs to be an SEO-optimized website that will show up in Google searches. This episode is jam-packed with helpful information that every business owner needs to hear. About Renia Carsillo: Renia is the founder of Realigned Consulting, which offers values-based marketing strategy and search engine marketing for companies that want to make more money and contribute to a kinder and more liberated world. In this episode of the Business (R)Evolution Podcast: 💻 Does your business need to be on social media? 🗣 The Trinity Principle: Identify where you need to be marketing to get leads 👀 How to get your business found on Google 😁 What you need in place before any marketing strategies will work !! And more! https://lnkd.in/g3M6vdHB

E084 - Very achievable to DIY your own calendar or reach out to me for support of this project If you are procrastinating on creating social media content – this episode is for you! Let me share a client’s content calendar 📅 that they had me build! These ideas should help you with implementing your own social media strategy 📈. Let’s ditch the overwhelm together and just get it done today 💪. Social media is one of your marketing tools for lead generation 🔍 – let’s spend some time on the strategy and the planning out of content 📝 – ready for you to implement DIY, delegate to a staff member, or reach out to me for management of the account for you 📲 🚀 Are You a Small Online eCommerce Brand or Service-Based Business? 🚀 Whether you're just starting out or already established, balancing family, a career, and a business can be challenging. 👩💼👨👧👦 If so, you'll find my experiences in building an online business helpful as you carve out your own path in the online business world and eCommerce in Australia. 🦘🛒 📈 What Are Your Plans to Move Your Business Forward? 📈 I'd love to hear about your business or business idea! 💡 Share it with me, and I’ll support you with a strategy for your next step. 🛤️ If you've been frustrated with Facebook Ads, this is my specialty! When was the last time you had an audit of your Ad Account to see what worked or why things didn’t? 🔍 Get a custom audit and recommendations from me, and you can implement the strategy yourself. Or, work with me to manage your account and work towards small business success with an ad spend budget as little as a cup of coffee per day. ☕💸 🎧 Listen to These Related Episodes Next! 🎧 If you enjoyed this episode, you're going to love E079 – Is Organic Social Media worth it? Beginner Series eCommerce on Shopify. E063 – Why start strategizing now for 2024? It could be worth just 20min of your time today. E062 – Strategy vs Worry: what I learned getting stuck recently. E055 – ROI on brand advertising. What you may be doing wrong with Meta ads. 📞 Reach Out for a Free 25-Minute Discovery Call! 📞 🚀✨ Learn more about me and book your very own call at: https://bit.ly/4bN6bAa 🌐📅

E084 - Types of content to fill your calendar with - the goal remember is just to get this thing written and implemented! If you are procrastinating on creating social media content – this episode is for you! Let me share a client’s content calendar 📅 that they had me build! These ideas should help you with implementing your own social media strategy 📈. Let’s ditch the overwhelm together and just get it done today 💪. Social media is one of your marketing tools for lead generation 🔍 – let’s spend some time on the strategy and the planning out of content 📝 – ready for you to implement DIY, delegate to a staff member, or reach out to me for management of the account for you 📲 🚀 Are You a Small Online eCommerce Brand or Service-Based Business? 🚀 Whether you're just starting out or already established, balancing family, a career, and a business can be challenging. 👩💼👨👧👦 If so, you'll find my experiences in building an online business helpful as you carve out your own path in the online business world and eCommerce in Australia. 🦘🛒 📈 What Are Your Plans to Move Your Business Forward? 📈 I'd love to hear about your business or business idea! 💡 Share it with me, and I’ll support you with a strategy for your next step. 🛤️ If you've been frustrated with Facebook Ads, this is my specialty! When was the last time you had an audit of your Ad Account to see what worked or why things didn’t? 🔍 Get a custom audit and recommendations from me, and you can implement the strategy yourself. Or, work with me to manage your account and work towards small business success with an ad spend budget as little as a cup of coffee per day. ☕💸 🎧 Listen to These Related Episodes Next! 🎧 If you enjoyed this episode, you're going to love E079 – Is Organic Social Media worth it? Beginner Series eCommerce on Shopify. E063 – Why start strategizing now for 2024? It could be worth just 20min of your time today. E062 – Strategy vs Worry: what I learned getting stuck recently. E055 – ROI on brand advertising. What you may be doing wrong with Meta ads. 📞 Reach Out for a Free 25-Minute Discovery Call! 📞 🚀✨ Learn more about me and book your very own call at: https://bit.ly/4bN6bAa 🌐📅

E084 - Types of content to fill your calendar with - the goal remember is just to get this thing written and implemented! If you are procrastinating on creating social media content – this episode is for you! Let me share a client’s content calendar 📅 that they had me build! These ideas should help you with implementing your own social media strategy 📈. Let’s ditch the overwhelm together and just get it done today 💪. Social media is one of your marketing tools for lead generation 🔍 – let’s spend some time on the strategy and the planning out of content 📝 – ready for you to implement DIY, delegate to a staff member, or reach out to me for management of the account for you 📲 🚀 Are You a Small Online eCommerce Brand or Service-Based Business? 🚀 Whether you're just starting out or already established, balancing family, a career, and a business can be challenging. 👩💼👨👧👦 If so, you'll find my experiences in building an online business helpful as you carve out your own path in the online business world and eCommerce in Australia. 🦘🛒 📈 What Are Your Plans to Move Your Business Forward? 📈 I'd love to hear about your business or business idea! 💡 Share it with me, and I’ll support you with a strategy for your next step. 🛤️ If you've been frustrated with Facebook Ads, this is my specialty! When was the last time you had an audit of your Ad Account to see what worked or why things didn’t? 🔍 Get a custom audit and recommendations from me, and you can implement the strategy yourself. Or, work with me to manage your account and work towards small business success with an ad spend budget as little as a cup of coffee per day. ☕💸 🎧 Listen to These Related Episodes Next! 🎧 If you enjoyed this episode, you're going to love E079 – Is Organic Social Media worth it? Beginner Series eCommerce on Shopify. E063 – Why start strategizing now for 2024? It could be worth just 20min of your time today. E062 – Strategy vs Worry: what I learned getting stuck recently. E055 – ROI on brand advertising. What you may be doing wrong with Meta ads. 📞 Reach Out for a Free 25-Minute Discovery Call! 📞 🚀✨ Learn more about me and book your very own call at: https://bit.ly/4bN6bAa 🌐📅

E084 - Very achievable to DIY your own calendar or reach out to me for support of this project If you are procrastinating on creating social media content – this episode is for you! Let me share a client’s content calendar 📅 that they had me build! These ideas should help you with implementing your own social media strategy 📈. Let’s ditch the overwhelm together and just get it done today 💪. Social media is one of your marketing tools for lead generation 🔍 – let’s spend some time on the strategy and the planning out of content 📝 – ready for you to implement DIY, delegate to a staff member, or reach out to me for management of the account for you 📲 🚀 Are You a Small Online eCommerce Brand or Service-Based Business? 🚀 Whether you're just starting out or already established, balancing family, a career, and a business can be challenging. 👩💼👨👧👦 If so, you'll find my experiences in building an online business helpful as you carve out your own path in the online business world and eCommerce in Australia. 🦘🛒 📈 What Are Your Plans to Move Your Business Forward? 📈 I'd love to hear about your business or business idea! 💡 Share it with me, and I’ll support you with a strategy for your next step. 🛤️ If you've been frustrated with Facebook Ads, this is my specialty! When was the last time you had an audit of your Ad Account to see what worked or why things didn’t? 🔍 Get a custom audit and recommendations from me, and you can implement the strategy yourself. Or, work with me to manage your account and work towards small business success with an ad spend budget as little as a cup of coffee per day. ☕💸 🎧 Listen to These Related Episodes Next! 🎧 If you enjoyed this episode, you're going to love E079 – Is Organic Social Media worth it? Beginner Series eCommerce on Shopify. E063 – Why start strategizing now for 2024? It could be worth just 20min of your time today. E062 – Strategy vs Worry: what I learned getting stuck recently. E055 – ROI on brand advertising. What you may be doing wrong with Meta ads. 📞 Reach Out for a Free 25-Minute Discovery Call! 📞 🚀✨ Learn more about me and book your very own call at: https://bit.ly/4bN6bAa 🌐📅

90% of marketing campaigns fail. Welp! That’s a tough statistic to swallow as a business owner or marketer. But it’s not untrue… there’s been so many days where I felt like pulling the hairs out of my head when my ads just aren’t performing up to snuff. Or when Facebook decides to make life difficult for everyone. What’s helped me a lot during those times (aside from lots of swearing and meditation) is to go back to the basics. I recall the wisdom of marketing legends who came before me. And each time, I’m surprised by how much of their knowledge still holds true today. For instance… the 40-40-20 rule, which comes from the GOATs of direct marketing (back when people didn’t have the luxury of digital ads or even emails 🤯). It’s pretty much the secret formula for making killer ads back in the day… 40% the right list… 40% the right offer… and 20% the right creatives. But what do these numbers even mean, you ask? Well… I go into a bit more detail about how it works on my recent podcast here: https://lnkd.in/gZyrSB2R But to surmise, it’s basically the kind of stuff that makes you go, “Oh. That’s why my ads haven’t been working lately.” And also… “OH. That’s how you make ads that freakin’ SELL.”   And that’s why I’ve been hitting the books a bit more lately… because if I want to start flipping that “90% of marketing campaigns fail” statistic on its head, then it might be a great idea to learn from the people who reigned supreme in their respective marketing eras. P.S. If you want to learn how this marketing classic can help your business, here’s that link to my podcast again: https://lnkd.in/gZyrSB2R

For the latest episode of the Radical Global Marketing podcast, Mike was joined by Dave Koerner, VP of Global Marketing for 75F. Dave is an award-winning marketing leader with a background in international business development and building revenue-based marketing teams. He has traveled to 50 US states and 53 countries, and his natural habitat consists of early to mid-stage tech companies or challenger brands. 75F is the global market leader in building automation. The company is based in Minneapolis, backed by Bill Gates, and uses smart sensors and wireless controls to create an energy autopilot for commercial building HVAC. In this episode: We delve into Dave’s unique journey through entrepreneurship, sales, and his pivotal role in marketing, particularly at 75F, a company at the forefront of building automation technology. Dave narrates his "three miracles" journey, beginning with a childhood passion for entrepreneurship that stood out in his family, transitioning into a successful sales career where he leveraged his experiences to excel in non-traditional environments, and finally venturing into the marketing world. At 75F, he focuses on innovative strategies for promoting energy efficiency and comfort in buildings through smart technology, despite being a challenger brand in a market dominated by skepticism towards climate change and green technologies. Throughout the conversation, Dave discusses the challenges and strategies of marketing in the B2B sector, emphasizing the importance of being local, leveraging asymmetry against bigger competitors, and the creative utilization of video content and events to differentiate 75F. He stresses the significance of sales enablement, supporting sales teams, and the need for marketing strategies that are not just unique, but also directly counter what large competitors are doing. Dave also touches on the future of marketing, highlighting the critical need for authenticity and trust in an era where consumer skepticism is increasingly prevalent. Dave’s insights into marketing and business development are deep and varied, offering several key takeaways for marketers and business leaders: - The importance of empathy in understanding the challenges faced by CEOs, founders, and sales teams. - The strategic advantage of being a challenger brand through localization, asymmetry, and innovative marketing channels. - The crucial role of trust and authenticity in building a successful brand amidst growing consumer skepticism. - The need for businesses to adapt and innovate in response to emerging technologies and changing consumer expectations. His emphasis on authenticity, innovation, and strategic differentiation offers a roadmap for building impactful, trusted brands in an increasingly skeptical world. You access the Radical Global Marketing podcast on all your favorite podcast platforms. Or via the link in the comments below. #marketing #globalmarketing #marketinginsights #marketingpodcast #podcast