Blue Chip’s Post

We're excited to announce that Joel Walker, Blue Chip's Executive Creative Director, and Goodwill Industries International's Onney Crawley, Chief Marketing Officer, will be speaking at the 2024 ANA Brand Activation & Creativity Conference. Together, they'll discuss how Blue Chip was able to bring change to Goodwill, helping them evolve to meet changing consumer expectations and cultural shifts.

Yesterday we had the enormous pleasure of hosting our local and remote employees and their families at the Blue Chip annual picnic. It’s a great way for us to connect outside of the typical workday, especially with our out-of-town coworkers, over good food and super-fun games. (Anyone up for a sack race rematch? We’re not ready for summer to end!) Shoutout to the Celebration Committee for coordinating such a fun event from start to finish! #bcmoments #bcfamily

A huge congratulations to the following exceptional Blue Chip employees on their well-deserved promotions: Carolyn Cradick, Jaimie Scott, Rene Barnard, Lucas Davis, MBA, Hannah Davidson, Sydney Dolins, Samantha Dueringer, Emma Norris, Steven Austin, Kendahl Damico, Kit Fries, Andie Hannan, Saeeun Park and Jaimie Scott. Thank you for continuing to Bring Change.

Scott Bednar and Nicole Schuster form the core of Blue Chip's Content Studio. With capabilities that include premium quality product and food styling, e-commerce enhanced content, stop-motion photography, lifestyle photography and animation, our nimble team works hard to ensure that everything they create is on target with our clients' brands and creative identities. 

Kevin Sherman, Vice President of Digital Experience, attended the Ai4 - Artificial Intelligence Conferences, the world's leading AI conference featuring presentations from thought-leaders like Rex Briggs, Louise Cotterill, Barbara McHugh, and Spence Green. Beyond the buzz, we're interested in finding ways to make AI work for our clients and partners as we transition into responsible and effective uses of AI.

Recently, Media Post Agency Daily highlighted our work in support of Goodwill Industries International's mission and the New Lives Campaign. Last year, Goodwill used everyday donations to help over 1.7 million people through career navigation, adult education, on-the-job training and more. Check out the article to learn more about their inspiriting work. https://bit.ly/3SMPn53

With creative commerce, marketers can build brand health and grow profits by offering engaging experiences that encourage purchasing. Path to Purchase Institute and CMO Dan Eisenberg identify how brands can get started in creative commerce: https://bit.ly/46Cl2eR

Blue Chip recently hosted a half day Alcohol Beverage summit to keep our agency team up to date with the most recent news, technology and tools. We'd like to thank the thought-leaders from InMarket, MiQ, DoorDash, CataBoom and Aki Technologies for their best-in-class presentations and inspiring ideas. Naturally, we wrapped with a best-in-class Happy Hour for our team.

The Retail Media Networks landscape is very complex, and many brands are on a continuous learning curve. David Hubert, VP of Measurement & Advanced Analytics, and Erich Parker, SVP of Integrated Media, break down how the right agency partner can help across planning, activation and measurement. bit.ly/46xYqMQ