Lenovo is a leader in computing innovation. And their innovative spirit doesn’t stop there. As this PC powerhouse tackles direct-to-consumer — growing 30% YoY — personalization is at the heart of their marketing strategy. That’s why they’ve partnered with Bluecore. Today, Lenovo is: 💻 Capturing more information through their homepage. 💻 Powering marketing campaigns with robust customer profiles. 💻 Creating cross-promotion opportunities at scale. To learn more about Lenovo’s marketing efforts, tune in to The Robin Report's Retail Unwrapped podcast to hear from Jennifer Downes. Listen here: https://lnkd.in/gbvYKfVw
Bluecore’s Post
More Relevant Posts
-
Global VP & CMO of Intelligent Devices Group & International Markets at Lenovo | Transformational Leader | Board Member | Accelerating Profitability & Growth | DEI Advocate | #WeAreLenovo
With the right mindset, #marketing becomes a two way street, especially for a Chief Marketing Officer. As I spoke about with Business Insider at #CannesLions2024, not only do we share our brand and product story with customers, we can also in turn influence our internal teams with feedback and insights derived from our customers to improve the user/customer experience:
Why the CMO is "the voice of the customer," according to Lenovo CMO Emily Ketchen
businessinsider.com
-
Learn how to predict supply chain needs and empower your workforce by implementing data-driven, AI-powered solutions that are tailormade for retail. Plus, find out how to: · Track inventory in real-time · Improve product exploration · Provide frictionless checkout experiences #retail #supplychain #empower #aiadoption #nextgeneration #technology #microsoft
-
Curious about what makes a product stand out and why some businesses thrive while others fade away? 🌟 Dive into our latest blog, "What is Marketing?" to uncover the secrets behind effective marketing strategies and how they connect businesses with their customers, build brand awareness, and drive sales. 📈✨ Learn from real-world examples like Apple, Coca-Cola, Amazon, and Nike. Discover how understanding customer needs and delivering value can transform your business and achieve long-term success. 🚀💡 Don’t miss out on the insights that could revolutionize your marketing approach. Read the full blog now! 📚🔗 https://lnkd.in/gnQk-p-C #MarketingStrategy #CustomerInsights #BrandLoyalty #MarketResearch #idma
-
-
Retailers need to stop thinking shop. Instead, they should be using technology to tell us stories and entertain us, rather than just sell stuff. As part of our Future of Retail content series, we spoke with retail futurist, Howard Saunders, about how technology can help retailers innovate. He has some interesting, insightful and slightly controversial ideas. Watch the full video to hear more insights from Howard. And explore the content series to see why innovative technologies are becoming more critical for retailers. https://vzbiz.biz/4c9txkh #LuxuryRetail #FutureOfRetail #Retail #Technology
-
Thought provoking video of how to start to ‘Think Differently’ and really maximise the use of ‘Technology as a Tool’. This is specifically around retail so easy for all of us relate but can be the same in so many industries. I encourage you to watch the video. Technology is changing so fast. I am still energised everyday working in Edgio, at a company and in an industry that is at the forefront of changing technology and working with partners like Verizon to support our customers on their digital transformation journey #digitaltransformation #edgio #verizonbusiness
Retailers need to stop thinking shop. Instead, they should be using technology to tell us stories and entertain us, rather than just sell stuff. As part of our Future of Retail content series, we spoke with retail futurist, Howard Saunders, about how technology can help retailers innovate. He has some interesting, insightful and slightly controversial ideas. Watch the full video to hear more insights from Howard. And explore the content series to see why innovative technologies are becoming more critical for retailers. https://vzbiz.biz/3Tk9tD6 #LuxuryRetail #FutureOfRetail #Retail #Technology
-
#AD I was recently interviewed for the Future of Luxury Retail, a series presented by @Verizon Business. Our conversation centred around the way things have changed for high-street storefronts – something I designed for 40 years. We’ve changed massively in that timeframe, and so have the things we expect from our experience shopping. Want to understand what tomorrow will look like in this industry, and how connectivity is unlocking new possibilities? Watch my full interview here: verizon.com/gb/retail
Retailers need to stop thinking shop. Instead, they should be using technology to tell us stories and entertain us, rather than just sell stuff. As part of our Future of Retail content series, we spoke with retail futurist, Howard Saunders, about how technology can help retailers innovate. He has some interesting, insightful and slightly controversial ideas. Watch the full video to hear more insights from Howard. And explore the content series to see why innovative technologies are becoming more critical for retailers. https://vzbiz.biz/3Tk9tD6 #LuxuryRetail #FutureOfRetail #Retail #Technology
-
Discover the game-changing benefits of technology in retail marketing! Learn how leveraging tech can skyrocket your business's success in today's dynamic market. https://lnkd.in/dQgxH4ys #RetailTech #MarketingStrategy
-
-
Well said, Nishant Agrawal! 👏 For delivering tech services & consulting in a competitive world, building trust, credibility, and delivering value is the key to standing out. At Competenza Innovare, we believe in being transparent and consistent, focusing on results that speak for themselves. How are you communicating the value of your services?
CEO, Competenza Innovare | Shaping Middle East's Digital Future: Software, App Development, Consulting & Staffing
We often celebrate the tangible—sleek devices, intuitive interfaces, and groundbreaking applications. But what about the intangible services that power these innovations? As a founder of a digital transformation services brand, I’ve realized that marketing services are a whole different game. You can’t show off a physical product but you need to show the difference your service makes. Here’s what I’ve learned about marketing tech services: 👉 Trust is everything. Build it with consistency, honesty, and great results. 👉 Credibility is your product. Show it through case studies, testimonials, and thought leadership. 👉 Value is your edge. Highlight it by focusing on your processes, methods, and, most importantly, the outcomes. The key to standing out in a crowded market is clearly and consistently showing the value of your service. How are you handling the challenge of marketing intangible tech services? #techservices #digitaltransformation #brandbuilding #competenzainnovare
-
Retailers need to stop thinking shop. Instead, they should be using technology to tell us stories and entertain us, rather than just sell stuff. As part of our Future of Retail content series, we spoke with retail futurist, Howard Saunders, about how technology can help retailers innovate. He has some interesting, insightful and slightly controversial ideas. Watch the full video to hear more insights from Howard. And explore the content series to see why innovative technologies are becoming more critical for retailers. https://vzbiz.biz/43jz4kf #LuxuryRetail #FutureOfRetail #Retail #Technology
-
Retailers need to stop thinking shop. Instead, they should be using technology to tell us stories and entertain us, rather than just sell stuff. As part of our Future of Retail content series, we spoke with retail futurist, Howard Saunders, about how technology can help retailers innovate. He has some interesting, insightful and slightly controversial ideas. Watch the full video to hear more insights from Howard. And explore the content series to see why innovative technologies are becoming more critical for retailers. https://vzbiz.biz/4cd37hr #LuxuryRetail #FutureOfRetail #Retail #Technology
