This week, we are happy to share with you the second part of the Q&A with Catalina Jossen Cardozo, the coordinator of our project field “Entrepreneurship and Creative Economies” at the HKB Institute of Design Research
What personally drives you to be so passionate about engaging in your project
field?
What truly drives me in this field is the deep satisfaction of contributing to and
supporting projects that emerge from creative spaces, helping them reach their
full potential. My passion comes from the conviction that design, when placed in an active leadership role, can bring about significant transformations and offer solutions to complex problems. For me, it is not just about securing funding or business success; it is the opportunity to help others realize their ideas without compromising their values and to demonstrate that creative fields have a crucial role in building the common good. This commitment fuels my passion for my work, as I believe creative entrepreneurship can generate tangible and lasting impact when given the right support and tools.
What are the biggest challenges in your project field?
One of the biggest challenges in my field is the confusion around economic terminology and concepts, which generates a deep resistance to the idea of entrepreneurship among many students and creatives. This negative perception is often linked to the idea that entrepreneurship is synonymous with capitalism,
where generating profit is the only goal. Expanding that vision is crucial, and
introducing students to critical perspectives that explore the intersection of
creativity and entrepreneurship is essential. Today, there is an active exploration
of new attitudes and pathways that distance themselves from traditional
capitalism, showing that there are ways to undertake projects without
compromising ethical and creative values. Another important challenge is the lack of preparation and tools that creatives often have when entering the entrepreneurial world. Many arrive without the necessary knowledge to navigate the market, putting them at a clear disadvantage compared to other sectors more familiar with business dynamics. In this context, it is vital that projects receive appropriate guidance that not only helps them secure funding but also enables them to be resilient and sustainable in the long term while maintaining their original purpose and values. Finally, a constant challenge is the need to continuously update and improve the support ecosystem we offer. It is essential to collect data and experiences from the projects as they progress, to adjust the mentorship frameworks and ensure that the available resources respond to emerging needs, allowing students, researchers, and creatives to have greater opportunities for success in the future.
Hochschule der Künste Bern | Bern Academy of the Arts
#designforschung #designresearch #entrepreneurship #creativeeconomies #design
Professor for Entrepreneurship and Innovation ESCP Business School --- Partner at Effectuation Intelligence
3moThis is amazing! With the coming academic year ESCP's Blue Factory will be operational on all our campuses. This is a big achievement, and now you can already sign up for the programmes that are supposed to help ESCP students and alumni to build a lot of impactful businesses. A big shout out to Maëva Tordo and her European team with Manuella Ndoung and Julie Maigne (Paris), Harry McDonough (London), Simone Marino (Turin), Livia Zimermann de Araujo Durigan, Konstantin Remke, Jan Kulp (Berlin). ... By the way, there is still a free spot in Madrid that wants to get filled. 😊