Blues Brothers Podcast’s Post

If you only listen to one of my podcasts, I hope it is this one. This week I break down the economic and financial factors that are directly impacting the growth and restraints in the streaming media industry. [https://lnkd.in/eg9bCNc7] Learn why companies are doing more with less, reducing and consolidating their spending on services like storage and delivery, and the market factors that are influencing their decisions. From banking interest rates for new money, tighter budgets, and lengthier sales processes, this new way of doing business is now the new norm. If you are in the industry you have to know what impacts your company and your job. I also cover some recent comments from ESPN’s chairman discussing the importance of linear to US sports broadcasters, the triggers that would make ESPN go DTC faster, and why he says ESPN doesn’t necessarily feel any urgency. His overall takeaway is that professional sports leagues say that they prioritize linear because of the exposure and the reach and yet, the same spots leagues are taking big money from Amazon, Apple, and Google while giving them some games as a streaming exclusive. Also mentioned: Amazon and Nielsen’s Thursday Night Football stats; Warner Bros. Discovery’s new sports tier for Max; and SK Telecom and Netflix’s new partnership that has ended their dispute over network traffic costs. Listen here: https://lnkd.in/eg9bCNc7 #streamingmedia #SVOD #AVOD #netflix #businesseconomics #disney #ESPN #primevideo #nielsen #cordcutting

Podcast advertising stands out as a distinctive and influential medium that offers unparalleled advantages. Its unique ability to foster intimate connections, precisely target niche audiences, and innovate in ad formats sets it apart from traditional audio mediums like radio or streaming services. Read our latest blog to understand why podcast advertising has earned its own dedicated place in today's media mix. 🎧 #podcasting #advertising #mediamix https://hubs.li/Q02g7CgY0

Ep #25: Lessons Learnt Over The Past 6 Months in eCommerce Available on Youtube here: https://lnkd.in/gMXq-hQM All other streaming platforms here: https://lnkd.in/g6V5y_zh In this episode, Nathan shares nine lessons learned from working with brands and running a performance agency. The lessons include the importance of cost of delivery, marketing, and operational efficiency, the value of omni-channel distribution for brands approaching $10 million, the ability to fix P&L exports in accounting software, the effectiveness of Meta (Facebook) as a platform compared to Google, the challenges of measuring incremental return on ad spend for small brands, the role of email and SMS as communication channels for retention, the impact of colour variants on conversions, the benefits of manufacturing revenue spikes through a marketing calendar, and the fulfilment of working with seven-figure brands.

Ep #1: 10 Biggest Mistakes In eCommerce Available on Youtube Here: https://lnkd.in/gkk7Rw4M All other streaming platforms here: https://lnkd.in/gNaQmNUY In this episode, Sebastian and Nathan discuss the 10 biggest mistakes e-commerce brands make. They cover topics such as shiny object syndrome, poor negotiations with suppliers, neglecting average order value, neglecting retention, lacking a blue ocean selling proposition, joining agencies too quickly, churning agencies, and taking on too many agencies.

Contrary to media buyers' wishes, categorizing podcast advertising as "digital" does it a disservice. Podcasting is unique and doesn't fit neatly into other media categories given its measurement and ad type nuances. With its longstanding success for advertisers, podcasting has earned its own place in the media mix. Check out my recent blog post to understand how it stands apart. 👇

Ep #4: Why Most Agencies Aren't Right For You Available on Youtube Here: https://lnkd.in/gRX_S37X All other streaming platforms here: https://lnkd.in/gcWHsmvV In this episode, Sebastian and Nathan discuss why most agencies aren't right for e-commerce brands. They emphasise the importance of identifying the problem you want to solve with an agency and being specific about the outcomes and expected ROI. They also highlight the need to consider the type of relationship you want with an agency and validate the culture fit. When vetting an agency, they recommend asking for the why behind their recommendations and an actionable roadmap. They also discuss the number of agencies needed and whether to choose an expensive or cheap agency.

Does the cold weather have you dreaming of blue skies and BBQs? Us too, which is why we are sharing a study that we conducted around the listening habits of loyal podcast and streaming audio audiences in Summer. ...because it's never too soon to season-proof your marketing mix and follow the ears of your target audiences ☀️ Check out the full data here: https://hubs.la/Q02hbQ4F0

954MilesofConversation Podcast Episode 3 "Friendship" Is it Real? William T. Vaughn and Christie McDonald had a conflict within their friendship that caused some discord between them. In Episode 3 of the "954MilesofConversation" podcast titled "Friendship: Is it Real?", they discuss this conflict and use the episode as an opportunity to address the issue and work towards strengthening their friendship. It's great that they are using their platform to have open and honest conversations about the challenges they face in their friendship, demonstrating their commitment to resolving conflicts and maintaining their friendship. https://lnkd.in/gV2eGgvF

As mentioned by Robin Sloan, AdLarge VP of Audio Sales, during her session at #podcastmovement: A recent Dentsu study shows that audio ads outperform TV, digital, and social media ads. 🎧 Audio delivers 10% higher brand recall than TV, digital, and social media ads  🎧 Audio commands 50% more attention than TV, digital, and social media ads 🎧 Podcast listeners pay attention even longer, and host-read ads influenced brand preference even more than ads produced for radio. Find out how AdLarge drives higher brand recall, attention, and brand preference at adlarge.com.

Find out how AdLarge drives higher brand recall, attention, and brand preference at adlarge.com.