Bluewater’s Post

I recently completed the "Sports & Entertainment Sponsorships for Business Growth" program, and it was excellent. From fan psychology to leveraging sponsorships beyond marketing, this program covered it all. It provided me with a comprehensive understanding of how to use sponsorships as a strategic tool for business success. Decoding fan passion: Understanding what resonates with fans and how brands can connect authentically. Mastering the marketing toolkit: Leveraging sponsorships for brand awareness, content access, and building brand love. Evaluating and managing risk: Learned to assess sponsorships ROI, how to navigate contracts, and ensure successful partnerships. Explored diverse applications: Discovered how sponsorships can drive employee engagement, community relations, and even influence the world. Thanks - Ricardo Fort #sportsmarketing #sponsorship #sportbiz

🏟️ Venue Sponsorships: Brand Boosters or Budget Blunders?   Recent high-profile deals have put venue sponsorships in the spotlight. Our latest analysis uncovers the true value for brands:    🎤 Live events dominate consumer passions – 85% stronger engagement than average across 89 genres  🔎 Identify unexpected reach expansion beyond primary events 💡 Discover unique brand value uplifts in sustainability, innovation and more…   Is your brand leveraging these powerful opportunities? 🔎 Read our FREE full analysis to harness a perfect venue sponsorship using data: https://lnkd.in/eG9K-cAj   P.S. What’s your favourite venue sponsorship to date, let us know in the comments 👇   #VenuePartnerships #BrandStrategy #SponsorshipInsights

𝗔𝗿𝗲 𝘆𝗼𝘂 𝗲𝘅𝗽𝗹𝗼𝗿𝗶𝗻𝗴 𝘄𝗮𝘆𝘀 𝘁𝗼 𝗲𝗻𝗵𝗮𝗻𝗰𝗲 𝘆𝗼𝘂𝗿 𝗰𝗹𝘂𝗯'𝘀 𝗰𝗼𝗺𝗺𝗲𝗿𝗰𝗶𝗮𝗹 𝗽𝗼𝘁𝗲𝗻𝘁𝗶𝗮𝗹? With TicketCo's platform, you can seamlessly integrate sponsorship activations into your ticketing process, providing greater brand visibility and deeper fan engagement. Here’s How We Can Support Your Sponsorship Efforts: 🎯 𝗘𝗻𝗵𝗮𝗻𝗰𝗲𝗱 𝗕𝗿𝗮𝗻𝗱 𝗩𝗶𝘀𝗶𝗯𝗶𝗹𝗶𝘁𝘆: By featuring sponsor logos and branding throughout the ticket purchase journey, you help keep your sponsors top-of-mind with your fans. 🎯 𝗘𝗳𝗳𝗶𝗰𝗶𝗲𝗻𝘁 𝗠𝗮𝘁𝗰𝗵𝗱𝗮𝘆 𝗦𝗽𝗼𝗻𝘀𝗼𝗿𝘀𝗵𝗶𝗽𝘀: Tailor specific branding for each match and share sponsor offers directly during the ticket purchase process. This approach also allows you to gather marketing consent, providing valuable insights and leads for your sponsors. 🎯 𝗡𝗲𝘄 𝗥𝗲𝘃𝗲𝗻𝘂𝗲 𝗢𝗽𝗽𝗼𝗿𝘁𝘂𝗻𝗶𝘁𝗶𝗲𝘀: Discover innovative sponsorship packages that offer increased visibility and fan interaction, opening up new avenues for commercial growth. We’re here to help you create meaningful sponsorships that benefit both your club and your partners. 🤝 𝗜𝗳 𝘆𝗼𝘂’𝗿𝗲 𝗶𝗻𝘁𝗲𝗿𝗲𝘀𝘁𝗲𝗱 𝗶𝗻 𝗹𝗲𝗮𝗿𝗻𝗶𝗻𝗴 𝗺𝗼𝗿𝗲 𝗮𝗯𝗼𝘂𝘁 𝗵𝗼𝘄 𝘁𝗵𝗶𝘀 𝗰𝗮𝗻 𝘄𝗼𝗿𝗸 𝗳𝗼𝗿 𝘆𝗼𝘂, 𝗹𝗲𝘁'𝘀 𝗰𝗵𝗮𝘁!

Success in event, team, and venue sponsorships isn't just about money; it's about forging long-lasting relationships, aligning goals, and fostering clear communication. Collaboration is key. Create activations that reflect brand values and resonate with the audience, boosting entertainment value and brand connection. This approach creates more meaningful experiences, strengthening the bond between brand and supporters.  #Sponsorship #StrategicPartnerships #BrandEngagement #BuildingConnections #RelationshipsMatter

Excellent digital tool for customizing fan experiences for CMOs

How do you avoid getting caught in the cultural chaos when it comes to Event Sponsorship? Could the perpetual value space brands play in transcend monetary exchange? Some musings from me courtesy of Campaign US on why brands need to explore a new approach - how breaking the traditional format not only enables brands to form those deeper connections they strive for, but provide a unique opportunity to authentically establish their brand in culture & play a more meaningful role in people’s lives. Spoiler: no one cares about your logo placement.

V-103's annual #Winterfest in #Atlanta is back! For brands, sponsoring concerts provides a direct link to consumers' emotions and lifestyles, offering opportunities to build brand affinity through immersive activations and shared passions. Recent reports emphasize that concert-goers are more likely to engage with brands that sponsor the events they attend, associating those brands with positive experiences. With the right strategies, concert sponsorships can drive substantial returns, both in terms of brand awareness and measurable sales outcomes. Brands that adopt data-driven approaches to selecting sponsorship opportunities and developing strong activation plans are seeing higher ROI, making this a rapidly evolving and high-impact marketing space. Special thanks to some of this year's V-103 Winterfest sponsors, Kia America, Law Offices of Gary Martin Hays & Associates, P.C., McDonald's, and Remy Martin! Want to learn more about Winterfest and other Audacy Atlanta concert sponsorship opportunities? Fill out our LinkedIn contact form to learn more about leveraging large-scale events to amplify your brand! #eventmarketing #concertsponsorships #activation #experientialmarketing #AudacyAtlanta

This week we're talking sponsorship activations. The key takeaways: 1) Ensuring the activation is authentic to the brand and the experience 2) Forming relationships with the fans 3) Remaining innovative with the brand experiences 4) Integrating brand messaging at every touchpoint #SponsorshipActivations #TrendingTopics

📸 Brand Vs Performance marketing 🙋🏻♀️ Ideal traits of a marketing hire ⚽️ World-first sponsorship deals Tune in to the latest episode of The Marketing Hustle to hear about all that with Matt Kennedy from deodorant brand Fussy 🎙️ Listen here: https://lnkd.in/eP_pJw8T #TheMarketingHustle

Let’s Create Memorable Experiences for Your Visitors! 🦩 Want to create unforgettable experiences for your visitors? Zoo Media’s experiential sponsorships are designed to captivate and engage. Click the link and let’s partner to make every visit to your zoo a memorable one! https://lnkd.in/gUXgj6xj 🌟 #MarketingStrategy #Engagement #Marketing #BrandStrategy #Branding #ContentMarketing