Blume ’s Post

This is a brand building and innovation masterclass that businesses of all sizes should heed. Hats off to Luke Boase, Emma Heal, Kerttu Inkeroinen and the team at Lucky Saint | B Corp™ on their superb strategy, creative, product and performance. Focusing just on one core product to build the brand. Despite immense pressure to innovate. Building demand and distribution first. Building awareness. Establishing a fantastic creative platform. And only then introducing the NPD. The nerve to stick to the strategy is beyond admirable. And it’s paid off. Demand is soaring. There’s still plenty of untapped demand for the core product. And now that the new IPA is in market it will only further increase the demand pool. Brilliant. Cheers! #marketing #innovation #bestinclass

Getting your butt kicked has some awesome advantages and usually bring about the most learning in life and business. Through the "wisdom" has come a CPG outline that has not only helped us, it is beginning to shed some light for others. The goal is to simply share this info with anyone who wants it... Here's what it looks like: 1. Commercialization 2. Consumer and Customer targets 3. Channel Strategy or Strategies 4. Manufacturing 5. Distribution 5. Sales 6. Marketing and Branding 7. Financials and Capital 8. Amazing People Needed 9. Scale for Legacy or Acquisition How do we know we are on to something? A) Founders have been leaning in and B) Industry vets have been pushing back on us. Swimming upstream tells us we are on the right track... Any one of these gets out of whack and the pull through probably won't happen. Lots to unpack and happy to share the entire outline if anybody wants it! DM me and we will send it your way. Jonny Boyarsky Tim Xenos Amy Collette #cpg #scale #foodandbev

The Cheese Stands Alone - I’m sure you’ve heard the phrase.  But what exactly does it have to do with your business?  It has everything to do with your business  and how you are developing your sales strategy. Simply Put: The Cheese did much better when it was paired with the wine, the salami, the grapes, the picnic basket, and handmade picnic blanket. Brand collaborations are a powerful tool for positioning and driving brand awareness.  In some cases they are what swings a No to a Yes for a retailer to test a product.  In other cases retailers see it as an opportunity to mitigate risk as a product bundle is much less likely to get lost in a store vs a 1 off product from a new brand. Collaborations allow brands to reach a broader audience and increase brand awareness.  But more so, they give brands the opportunity to curate a lifestyle around 1 of their key products.  Collaborations build trust and give brands leverage when pitching for other partnerships.  So if your cheese is riding solo, go make some friends to hang with. #brandcollaboration #brandpositioning #partnerships #growthstrategy #brandawarness #leverage

What do we offer? 🤔 I've made a lot of new connections on here to people in the CPG space recently - founders, consultants, investors, CPG specialists and more So it feels like a good time to recap on what both The Walk To Market & it's sister company SKU Society offer 🇬🇧 We bring exciting and innovative Food & Beverage brands to the UK 🇬🇧 The Walk To Market is our front-end consultancy and provides the initial feasibility study for a brand wanting to enter the UK, to help them decide if it's the right next step for them If it turns out that it is right for them, then happy days! 🙌 If it turns out it isn't right for them, then we've saved the brand from making a costly investment in a venture that ultimately didn't stack up (which is still a pretty great thing!) 🙌 SKU Society provides the next step for brands - we implement market entry - by facilitating new market launch and brand development in the UK market 🇬🇧 If your brand is thinking about international expansion 🚀 - get in touch to see how we can help! I'm also heading to Expo West, and would love to meet with as many people as I can, so feel free to send me a DM if you're going and want to say hi 👋 #TheWalkToMarket #SKUsociety #UKMarketEntry #FoodandDrink #CPGIndustry #Consultancy #Founders #CPG #ExpoWest

Do your people TRULY know what differentiates your business from your competitors? I went to the #FineFoodsAustralia #FineFood40 convention yesterday to pop in on one of my Growth Advisory customers. Being the curious, gregarious, sleuth that I am, I walked around speaking to a range of businesses in the food and related industries. As I chatted with them, I asked 12 such businesses, what differentiated them from the slew of competitors they face, and who were also exhibiting there! NOT ONE (!!) could give me a clear answer, or one that made sense to me. Many couldn't even cobble up any answer. It was as though I asked some obscure, unheard of question 🤔 Let'sremember, they were at one of Australia's largest conferences - and they're there to "win business " and build their brand. Our clients are all encouraged to find their differentiators. Those key attributes that create space between them and their competitors AND that are highly valued/needed by their core customer. In other words...they have a clear strategy! The attached photo is an output from an exercise we love running with our clients. Very revealing and provides huge insights to drive a winning strategy. How well does your team know your differentiator(s), AND how clearly can they articulate them when asked? Hope you're growing well!! Matt Kim Diana Eugene Tom Edward

Brand Connector is my new pronoun 😂 Connection is what drives me, and visibility drives connection, so I have decided not to hide my work instead I want to start sharing the incredible achievements created as a brand developer running my own business and working with fabulous clients. This isn't about self-promotion, but a celebration of the wonderful work achieved. It has been fantastic working with each of my clients and their unique stories and I can't wait to see whats next. The first brand to mention is Karatta Wines in Robe, S.A. We have been working hard as a team to create growth and exposure for Karatta. With such a wonderful family story embedded in South Australia, it’s exciting to see this story now at the forefront of the wine brand. In no particular order, we have developed distribution across the Eastern Seaboard, rebranding, refurbished the cellar door, launched a new website, enhanced DTC channels, and implemented events to activate the newly developed event space at the cellar door in Robe, S.A. We have also focused on new product development and designed new labels to showcase the brand and its story. Each of these amazing achievements and success stories will be shared over time, but together the brand has grown in size and presence, which is what I love. Each business has its challenges and each business has a story that needs to be told—consumers want to engage, and as brand connectors, we need to develop those channels and stories. It's been a joy to bring Karatta’s story to life alongside the Woods Family. Their rich history and custodianship have been wonderful to highlight. Stay tuned for more exciting projects ahead for Karatta Wines. Working with brands to uncover their unique stories and make them accessible and engaging for customers is my passion. The thrill of unlocking brand potential and increasing visibility drives me every day. Clever partnerships and strategic connections, rather than huge investments, are my forte, and I’m excited about the future. If you're keen to see how I can help grow your business and elevate your brand, please reach out. I’m happy to have a chat and see if we are a good fit! Ok, a little bit of self-promotion - girls gotta eat! #BrandConnector #BrandStrategy #WineIndustry #BusinessGrowth #KarattaWines #StrategicConnections #FMCG #BrandDevelopment #CustomerEngagement

Josh Cellars is arguably the most successful wine brand of this generation, and Deutsch did much of that work while the overall industry was struggling. How did they do it? In this episode, we discuss their unique approach to brand building, distribution, the positioning of the wine category, and the meticulous measurements they use to maximize the return on their marketing spending. #RaboResearch

💡 "The essence of strategy is choosing what not to do." - Michael Porter. Had a fantastic time at the Food4Thought event on "The Power of Vision and a Business Plan” with keynote speaker Markus Koch, Growth Strategist, Board Chair, and Director of ASX listed companies. 𝗞𝗲𝘆 𝘁𝗮𝗸𝗲𝗮𝘄𝗮𝘆𝘀 🎯 𝗚𝗼𝗮𝗹𝘀: Be specific, measurable, and aspirational. Strategy is the pathway to achieve them. 🛤️ 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆: Differentiation is key! Have a clear point of differentiation. 🛒 𝗘𝘅𝗮𝗺𝗽𝗹𝗲: Inspired by ALDI SÜD's "good different" strategy. Special buys and cost efficiency set them apart. Shoutout to Sean Sacher, Group Managing Director at ALDI - from our law grad days at Allens, who knew I'd be writing about ALDI now? 🔍 𝗘𝘅𝘁𝗲𝗿𝗻𝗮𝗹 𝗺𝗮𝗿𝗸𝗲𝘁 𝗿𝗲𝘀𝗲𝗮𝗿𝗰𝗵 is crucial. During Markus' tenure as Chair and CEO of Daniels Health, they uncovered valuable consumer insights. For example, consumers purchased syringe disposal bins for aesthetics, not just safety. I've seen this firsthand while interior decorating my husband's dental practice! Great to catch up with Yak Yong Quek, Founder and CEO of Prime Value Asset Management, and John Sikkema, Chair of Prime Value, at Prime Value's offices sponsoring the event. Kudos to Markus Koch and Stephanie Woollard OAM, National Director of Engagement for F4T, for organising such an enlightening event! #Strategy #Vision #BusinessPlan #Differentiation #Innovation

As a loyal Kiehl's advocate, I had the opportunity to hear directly from Carmela Deang-Robles, Kiehl's General Manager of Brands, during the "Introduction to Kiehl's and Brand Management" webinar.🥳 🌟What inspired me the most was this idea she mentioned: “the most important ingredient in the recipe for building a brand is teamwork. You really can't build a brand alone. You really need a lot of people, a lot of talented, passionate people to make the brand come to life.” 💡 In terms of building long-term relationships with consumers, she taught me that it's important to always put myself in their shoes, to understand their needs, to understand their triggers, to understand their motivations. Once you've cracked that, then you can successfully build long-term relationships with consumers. -Stay creative, stay curious💕💕 #Kiehls #BrandManagement #MarketingInsights #CuriosityAndGrowth #CareerDevelopment Shout out to the amazing team Jade Lui Alan Lau (He/Him) Eunice Lam Vicky Lau for organizing the webinar! 1101_Rachel

How Red Bull outsmarted The Coca-Cola Company Red Bull made its entrance into the market in 1987, long after brands like Coca-Cola had established themselves as leaders in the beverage industry. Despite entering an already crowded space, Red Bull didn’t try to compete directly with these soft drinks. Instead, it did something clever—it created an entirely new category: the energy drink. By positioning itself as more than just a beverage, Red Bull became a lifestyle brand, targeting young, active people who were into extreme sports and adventure. They didn’t just sell a drink; they sold an image of energy, excitement, and pushing the limits. This approach worked incredibly well. Red Bull could charge a premium price, and today, it's often the most expensive non-alcoholic drink you'll find in convenience stores. It's a great example of how smart branding and innovation can lead to success, even in a saturated market. LinkedIn | LinkedIn Guide to Networking | LinkedIn Guide to Creating #branding #business #marketing