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Advertising : Who Cares? Agency friends who care about the future of #Adland, I’m pleased to spread the word about this grassroots initiative https://lnkd.in/gRKaAywz. The Blutui® Adland’s universal digital delivery platform™ team are aligned with the direction Brian Jacobs and Nick Manning have envisioned and happily leaned in to help. 5 focused workstreams have been confirmed, along with their committed leaders. Trading, Transparency and Trust | Jenny Biggam Founder, the7stars Business Models | Michael Farmer, Consultant and Author ('Madison Avenue Makeover' and 'Madison Avenue Manslaughter') Measurement and Accountability | Denise Turner, CEO, Route Recruitment and Well-Being | Crispin Reed, Founder, Skyscraper Consulting Sustainability, Ethics and Privacy | Ruben Schreurs, CSO, Ebiquity Do please volunteer to join one or more of these groups so that your views can be represented. It is straightforward to join from the site; if you have any problems you can contact Brian and he’ll pass your details to the relevant leader. A Summit is booked at Royal Society of Arts (RSA) in London on the afternoon of September 12th. All details are on our site, where you will also be able to book tickets in the next few days. -Registration from 1.30pm (no lunch, so eat first!) -Formal presentations and discussion 2pm - 6pm -Bowl food and drinks 6pm - 8pm This is an event without sponsors, underwritten by Brian and Nick and funded entirely from ticket sales. We are doing it this way to encourage an event free from any sponsor distractions or pressures. We will sell a maximum of 140 tickets which will include a networking food and drink period after the formal presentations and discussions. We think this is important, we want to encourage a positive and open discussion in which all voices can be heard and everyone can participate. We suspect tickets will go quickly based on enquiries to date. We will start a waiting list in case any places open up. We are unable to offer any refunds but if you buy a ticket and are unable to attend you can pass your ticket on to a colleague, as long as you let us know. If we make any surplus on the day we will make a contribution to NABS, the advertising charity. We realise that many would like to attend but cannot for reasons of distance or possibly politics. We are going to record the whole event and are looking into the practicalities of live streaming it as well. Speakers will be the five workstream leads, plus a few high profile additional speakers. We will be announcing who these are in due course. Please continue publicising the #whocares movement to your networks, and to encourage people to join us, and (even better) to buy tickets when they go on sale TOMORROW🙌.

Here's Brian Jacobs latest update on the launch event being held in London at the RSA on 12th September - and to which many of you have bought tickets. We now have 330 global supporters. The final agenda includes reports from workstream leaders, Michael Farmer, Jenny Biggam, Denise Turner, Crispin Reed and Ruben Schreurs on all the work they and their teams have been doing over the last few months. We also have a keynote from Lucy Jameson, Founder of Uncommon Creative Studio Studio; a case study featuring Starling Bank (client Rachel Kerrone, agency strategist, Jessica Lovell from Wonderhood Studios and media agency CEO, Pippa Glucklich from Electric Glue); before ending with a discussion on the next creative revolution featuring David Wheldon OBE, in conversation with Sir John Hegarty. All moderated by Stevie Spring CBE. We've been selling tickets at cost and will be donating any surplus to the advertising charity, NABS. There are very few left. The event will be recorded and will in due course be made available on https://lnkd.in/dykpRRKP. We have received video messages of support from two well-known faces: Bob Hoffman, aka the AdContrarian, and Jonathan Mildenhall CMO at Rocket Companies, and ex The Coca-Cola Company and Airbnb. Our social will soon cover updates on for example the Brands and Journalism thread being led by Ebiquity's Ruben Schreurs, which will cover the importance of professional journalism, and how it is funded in an era where so much budget is directed to platforms with no pretence to be publishers / creators of original content, cannot be overstated, especially given the dis-semination and promotion of fake news, and the lack of trust in established media forms. Ruben has over many years compiled data on the value of the context of news to brands. He will share this work, and will be joined on stage by Hardeep Matharu, Founder Editor of Byline Times. Not only does she edit an independent, investigative newspaper where she has broken stories first ignored and subsequently picked up by the national press and TV, she has also experienced first-hand the impact of ad budget shifts as a journalist on local newspapers. The Recruitment and Well-Being workstream lead by Crispin Reed will feature results from original research amongst students on their views on the ad business, and what would attract them to a career in advertising. Finally, it is worth stressing that the London event is a launch. It is not a one-off conference with no follow-ups or consequences. Nick Manning and Brian Jacobs are sure that there will be ideas and next steps emerging from the RSA. They have created an extraordinary momentum for change and progress. It would be crazy to predict which initiatives will fly, but we're sure some will and so we will certainly be keeping this supporter group together and doing what we can to expand it and its influence still further. Impress Press Gazette ISBA IPA (Institute of Practitioners in Advertising)

We are delighted to announce the opening keynote speech at the Advertising: Who Cares? summit on September 12th will be by Lucy Jameson, Co-Founder, Uncommon Creative Studio.   The Who Cares? movement was started to promote the multi-disciplinary craft skills that built the advertising industry; skills which are still highly relevant in today's online world but which are now under threat from the focus on often meaningless media metrics.   Creativity is at the heart of Uncommon's offering in branding and advertising; an approach that led to the agency winning no less than 19 new accounts in 2023, and to it picking up multiple awards at this year's Cannes Lions.   With offices in New York, London and Stockholm and clients including British Airways, Monzo, B&Q, ITV, H&M and Google, Uncommon is an example of how a focus on creative excellence can drive business success.   As Uncommon's Co-Founder, Lucy will set the scene for our five workstream leaders, each of whom will be proposing creative solutions to the key topics the industry faces.   Brian Jacobs, who started the ‘Who Cares?’ movement with Nick Manning said: "We've always been clear that for positive change to come to the industry it needs to be driven by those in the business today, who put creative thinking at the heart of what they do, be that in the creation of commercial content, or in where that content is placed and evaluated. Lucy and her agency, Uncommon embody these qualities. We are delighted she's agreed to open our event."   Lucy will be followed by the author and consultant Michael Farmer (on business models), Jenny Biggam, Owner of the7stars (on trading, transparency and trust), Denise Turner, CEO of Route Research (measurement and accountability), Crispin Reed, Founder, Skyscraper Consulting (recruitment and well-being) and Ebiquity's CSO Ruben Schreurs (brands and journalism).   We will be announcing other high-profile speakers in the coming days.    Tickets to the event, to be held at The Royal Society of Arts from 1.30pm on September 12th can be purchased from our website: https://lnkd.in/dykpRRKP    More information from Brian Jacobs at brian@bjanda.com or Nick Manning at nick@encyclomedia.international. #whocares

Advertising: Who Cares? An Update. We are now up to almost 200 supporters. All have volunteered - we are yet to start really pushing our case, although we now have the tools to do so. First, thanks to Jenny Biggam, Anuschka Clarke and team at the7stars for designing us a logo. Next, courtesy of Graeme Blake and team at Blutui we now have a website https://lnkd.in/dykpRRKP . You can volunteer to join a workstream, and (eventually) book tickets for the event we're planning in September in London. We have now confirmed all 5 workstreams, and have committed leaders. -Trading, Transparency and Trust - Jenny Biggam, Founder, the7stars -Business Models - Michael Farmer, Consultant and Author ('Madison Avenue Makeover' and 'Madison Avenue Manslaughter') -Measurement and Accountability - Denise Turner, CEO, Route -Recruitment and Well-Being - Crispin Reed, Founder, Skyscraper Consulting -Sustainability, Ethics and Privacy - Ruben Schreurs, CSO, Ebiquity Do please volunteer to join one or more so that your views can be represented. It is straightforward to join from the site; if you have any problems you can contact Brian and he’ll pass your details to the relevant leader. We have booked the Royal Society of Arts (RSA) in London on the afternoon of September 12th. All details are on our site, where you will also be able to book tickets later. We will issue another mail once the ticket sales are live. -Registration from 1.30pm (no lunch, so eat first!) -Formal presentations and discussion 2pm - 6pm -Bowl food and drinks 6pm - 8pm This is an event without sponsors, underwritten by Brian and Nick and funded entirely from ticket sales. We are doing it this way to encourage an event free from any sponsor distractions or pressures. We will sell a maximum of 140 tickets which will include a networking food and drink period after the formal presentations and discussions. We think this is important, we want to encourage a positive and open discussion in which all voices can be heard and everyone can participate. We suspect tickets will go quickly based on enquiries to date. We will start a waiting list in case any places open up. We are unable to offer any refunds but if you buy a ticket and are unable to attend you can pass your ticket on to a colleague, as long as you let us know. If we make any surplus on the day we will make a contribution to NABS, the advertising charity. We realise that many would like to attend but cannot for reasons of distance or possibly politics. We are going to record the whole event and are looking into the practicalities of live streaming it as well. Speakers will be the five workstream leads, plus a few high profile additional speakers. We will be announcing who these are in due course. Please continue publicising the Who Cares? movement to your networks, and to encourage people to join us, and (even better) to buy tickets when they go on sale. Thanks again for all your help! Brian Jacobs Nick Manning #whocares

Advertising can be bold, brilliant and a major driver of business success. It can entertain, inform, and add value. But it can also be invasive, irritating, dull and wasteful. At worst it can harm the very fabric of society, and fund hate and violence. After more than 15 years in the industry I care about the evident decline in the industry. Revenue flows to an ever more concentrated group of companies. Publishers, and accountable sources of fact-checked news and information are underfunded. Billions of dollars of spend is wasted due to fraud and chasing the wrong metrics. Creativity is devalued and diluted in favour of short-termism, and businesses are floundering as a result. I care about this decline, and I believe that we can do better. Which is why I will be attending the Advertising, Who Cares? summit on 12th September. https://lnkd.in/dBYCWWWA The list of speakers and contributors is excellent. If there are still tickets left, and if you care about making a positive change for the advertising industry, I'd urge you to attend too. Brian Jacobs Nick Manning

These days, media buys contemplate far more than getting an ad placed on a web site, including in-person events and influencer campaigns. Sara Chubb walks us through threshold considerations to address when your media buy is much more than a media buy #adlaw

Your burning digital dilemmas answered... IAB UK #ad #marketing #digitalmarketing #digital #brand #agency #creatives #creativity #marcomms #adland #communications #media #mediacompany #mediaowner #mediabuying #mediaplanning #creativeagency #brandagency #mediaagency #tech #techagency #advertising #adagency #advertisingagency #marketingandadvertising #brandmarketing #eventsagency

The event that grew out of a few blog posts, and the industry passion of both Brian Jacobs and Nick Manning, is shaping up. If you want to be involved, here is the website where you can sign up: https://lnkd.in/eyvz8rce I deeply care about advertising. I grumble about it in my own MediaPost column, but I do so out of love... This event, or perhaps: these conversations are not only worth having, but crucial. Get involved! #marketing #advertising #advertisingwhocares #media #marketingprocurement

The world of advertising is no more odd to change. Remember the name change in 2011, when the Cannes Lions International Festival of Creativity took its current form? That shift mirrored the evolving idea of the business. We are right here, after twelve years, seeing another change – another period set apart by new advertising rules. The current year’s Cannes Lions put the spotlight not on great professions, but rather on versatile growth models. This features a more extensive pattern – the convergence of advertising and marketing. To flourish in this new landscape, brands should embrace these new advertising rules. #advertising #rulesofadvertising #socialmedia #newrulesofadvertising

This is a #mediapositive to every single person who has delivered work good enough to be recognised by their peers. Congratulations. It's always harder than you imagine. But of the 186 shortlisted Campaign Media Award entries, 96% come from media agencies within the Top 20 (Campaign School report billing 2023) Just 3.7% have come from agencies outside of this, six agencies: Total Media, Bountiful Cow, Yonder Media, dentsu X, Flourish - Customer Journey Marketing & Craft Media London As a small agency, getting your work through the volume of entries from the top 20 means that this recognition means so much more. The truth is it is harder to cut through and at £500 an entry and £7,000 a table even entering these awards is a huge investment for smaller agencies and one that they have to be super selective at making. We also want to  #mediapositive to Spark Foundry for Benriach, Total Media for Greene King, Propersnacks (for yourselves), M&C Saatchi London for The Ben Kinsella Trust, the7stars for Ka Drinks, Goodstuff for Gu. Six entries with a reported media investment across 2023 of circa £4m  Versus the shortlist pool of over £2bn (2023 AdIntel) Congratulations to you specifically and the teams involved in these, because you were starting with a huge disadvantage. Despite that you got a shortlist, and managed to get a panel to see the great work you did. So what's that disadvantage? You're not spending millions every month, and so don’t enjoy that latent awareness within the judging room, and the familiarity that comes from having 8-or-9 figure media budgets and creative budget to match. You don’t, in short, have availability bias. We've been guilty of this in the past, drawing on the deeply woven tapestry of knowledge and emotion regarding a significant brand (age, adspend and recency being some of the factors) rather than trying to be deliberate about the work in front of us. And this surely has to be impacting the shortlist of the ‘under £250k’ category: Walkers, Lloyds, Sky, Channel 4 & Audible are all shortlisted, brands which have spent heavily (and consistently) outside of this ‘campaign’ who are being compared to Ben Kinsella Trust, Mitchum deodorant and Gu. If you are fighting with these giants and holding your own you should really celebrate your achievements. At Craft we passionately believe good strategy drives business growth and should be available to all clients, not just the biggest spenders in media. And maybe we need to find another way to surface and celebrate the real depth of planning and effort that happens on the longtail and not just for the already highly familiar and famous. Welldone to everyone involved in every entry, and I wish you all the best of luck come the 18th April. But a particular well done to those whose cream has risen to the top in challenging circumstances - we see you especially and we tip our Crafty hat. #mediapositive