BLVR®’s Post

As a beauty brand, products are important—but brand and storytelling is paramount. So here's how you tell your most compelling story: First, some context. Your brand story is the difference between getting a sale and building a loyal beauty community who will buy from you, not only because your products provide results, but because they emotionally resonate with your brand—and see themself in your messages, sentiment. etc. Now, the formula. _ Determine your point of difference from competitors. What makes your brand truly unique? _ Get clear on who your key community it. Who do you serve? Who will benefit from your brand message? _ Use these pieces of data as the foundation of your brand story. _ Tell this story cohesively and consistently across channels. Want to learn the ins and outs of this formula and how to apply it to your brand? My Verbal Brand Identity Course launches in two days on 10/1 and will walk you through all of the above. Sign up for the waitlist now to receive a special offer during launch week, and let's build your strongest brand presence yet! https://lnkd.in/g7K7qhqa

Feeling lost in the brand jungle? ConAg is your guide to a standout brand identity! We craft powerful narratives that connect & convert. Let's build your brand's success story together!

Early-stage beauty brand founders: you’ve got a thousand things on your to-do list and even more ideas—but if I were in your shoes, here’s what I’d prioritize. Building your verbal brand identity. Why? Because it’s how you communicate your brand’s white space, purpose, and story. This foundation sets the stage for nearly everything you do—from new product development to marketing campaigns. Your verbal brand identity helps you define how to stand out from competitors and guides you in creating a compelling brand story. It’s the roadmap to building a memorable brand. Good news: I’ve created the Verbal Brand Identity Course specifically for early-stage brand founders like you. It launches on 10/1, and newsletter subscribers are going to get a special offer. If this sounds valuable, sign up and stay tuned for more! https://lnkd.in/g7K7qhqa #beautybrand #branding #brandidentity #beautyfounders

💫 I'm passionate about uncovering the essence of a brand. Your mission statement isn't just a few words on paper—it's the cornerstone of your brand's identity. It shapes everything from your visual design to your brand tone and digital strategy 𝐇𝐞𝐫𝐞'𝐬 𝐦𝐲 𝐭𝐫𝐢𝐞𝐝-𝐚𝐧𝐝-𝐭𝐫𝐮𝐞 𝐚𝐝𝐯𝐢𝐜𝐞: Blend your purpose, values, and insights about your audience into a captivating statement that embodies your brand's essence and resonates with your audience. 𝐁𝐮𝐭 𝐰𝐡𝐞𝐫𝐞 𝐝𝐨 𝐲𝐨𝐮 𝐬𝐭𝐚𝐫𝐭? Begin by asking yourself: What are the values that define your brand? Integrity? Innovation? Authenticity? Your values are the building blocks of your brand's identity. What other vital roles do you think a mission statement plays in shaping a brand?

How to Create a Strong Brand Identity

Controversial Quote ... Is a “perfect” brand identity really necessary?  👀 I’ve heard some people say it’s not, as long as your messaging is clear and consistent. But I’m curious—what do you think?  Personally, I love a strong brand identity and think it’s important for recognition. From tone of voice and colours, to advertising and concepts, it all plays a role in telling people who you are. But does it need to be perfect? Can it change from time to time depending on what you are showcasing or advertising? I’d love to hear what people think about this? It would really help me in seeing things from a different angle for my clients. Cheers 🥰

Your brand identity goes beyond just visuals—it’s about the values you stand for, the vision that drives you, and the voice that connects with your audience. Nail these, and you’ll build a brand that truly resonates. How strong is your brand identity? 📱 🌟

Local vs. Global: Adjusting Your Identity Across Different Markets A one-size-fits-all brand strategy sounds efficient—until you clash with local culture. Global consistency matters, but it can’t overshadow the nuances that make each market unique. What to Consider: Core Values vs. Cultural Tweaks: Keep your brand’s DNA intact, but adapt language, imagery, and even product features to resonate locally. Local Champions: Empower teams in each market to share on-the-ground insights. An authentic local voice outperforms generic messaging every time. Unified Experience: Coordinate brand guidelines so global customers still recognise you—just with a local accent. True global branding balances consistent identity with respectful adaptability. It’s not about losing who you are; it’s about showing you care where you are.

A brand is like a mosaic. There are so many different parts that come together to shape it and every part has to be coherent and work together to tell a story and shape the bigger picture. When developing a coherent brand identity, we approach design more strategically. We consider the industry, the target audience and how the essence of the brand can be expressed in a more meaningful, memorable and impactful way. A lot of care needs to go into your brand's development. So in this presentation, we talk about developing a coherent brand identity. A brand is like a mosaic. There are so many different parts that come together to shape it and every part has to be coherent and work together to shape the bigger picture. When developing a coherent brand identity, we approach design more strategically. We consider the industry, the target audience and how the essence of the brand can be expressed in a more meaningful, memorable and impactful way. A lot of care needs to go into your brand's development. So in this presentation, we talk about developing a coherent brand identity.

I’m thrilled to share our latest Travel Marketeering Session, "Creating a Lasting Brand Identity." ✨ In this session, we will dive into the essentials of building a brand that not only stands out but also resonates with your audience and creates lasting connections. If you’re looking to elevate your travel business, this is a must-watch! 💻 Watch it here: https://worldv.co/4iV8tkM Let me know your thoughts after watching—what strategies will you implement to strengthen your brand? 🚀🌍