bmetric reposted this
Are chatbots killing your sales too? Is it just me, or is the most non-controversial controversial opinion out there that chatbots can’t sell? (At least, not yet…) Don’t get me wrong – I’ve seen some real success stories with service automation (though let’s be honest, those are far from guaranteed). But after countless conversations with organizations across industries all over Europe, I’m still waiting to see a chatbot that can truly replace a human-in-the-loop for inbound sales. An AI written post would say “Here’s the kicker” - but - here it is: In too many cases, the rush to automate service interactions has done more harm than good for sales. I’m talking about scenarios where: • Sales teams are drowning in service tasks instead of closing deals, because they now have to deal with the service requests. • Leads slip through the cracks entirely, never making it to other channels, because visitors don’t want to buy from chatbots. For e-commerce-only businesses that never relied on support teams, the story might be different. But for organizations that depend on leads and offline sales? The results can be borderline catastrophic. From where I’m standing, this makes audience segmentation on digital platforms a must. If you’re rolling out service automation, it has to be done in a way that protects (and ideally boosts) your sales pipeline. What’s your take? #AI #Digitaltransformation #UX #Sales #CRO #Chatbot #Service #HotTake
Chief Commercial Officer @ Now Interact
2moGood post Mads-Emil Sýkora Larsen we have some very interesting examples of bots having a significantly negative impact on online sales.