bmetric’s Post

The day I realized CRO was the missing piece in our marketing puzzle: I was the in-house marketing guy, thinking we had it all figured out. - Our ads? On point. - Our reach? Skyrocketing. - Our conversions? ...crickets. Something wasn't adding up. So I did what any desperate marketer would do - I went straight to the source. I dove headfirst into customer research, determined to crack the code. Hours of calls, surveys, and data-crunching later, it hit me: We weren't solving the right problems. Our product team was building features we thought were cool. But our customers? They had different ideas. That's when I fell in love with problem-solving focused on customer needs. It wasn't just about driving traffic anymore. It was about truly understanding our audience and crafting experiences that spoke directly to their pain points. CRO became my obsession. Every tweak, every test, every optimisation - it all led to one goal: Making our customers' lives easier. And you know what? Our conversions started to climb. and our revenue followed suit. So to all the marketers out there drowning in data but starving for results: Sometimes the answer isn't in your ad spend. It's in your customers' words. Listen. Learn. Optimise. That's the CRO way. And trust me, it's a game-changer. Have you had a similar 'aha' moment in your marketing journey? Share it below - let's learn from each other. 👇 #cro #shopify #ecommerce #dtc

🚀 In this week's Check This Out video, SegMetrics reveals how to analyze traffic data to pinpoint your most profitable visitor sources! 💰 It’s not just about driving traffic; it’s about attracting high-value customers. Learn to make data-driven marketing decisions and optimize your budget like a pro! 📊✨ #Marketing #DataDriven #SegMetrics https://lnkd.in/eS5Ufr3r

🚀 In this week's Check This Out video, SegMetrics reveals how to analyze traffic data to pinpoint your most profitable visitor sources! 💰 It’s not just about driving traffic; it’s about attracting high-value customers. Learn to make data-driven marketing decisions and optimize your budget like a pro! 📊✨ #Marketing #DataDriven #SegMetrics https://lnkd.in/emNFy_E4

💥 Big day for Rockerbox! 💥 I couldn’t be prouder of the team as we launch Rockerbox Clickstream Dataset—an exciting new product that expands how marketers understand every step of the customer journey and maximize every dollar spent. What’s Clickstream all about? It’s a leap beyond conversion-focused insights, letting marketers tap into a full, session-level view of site activity. Here’s what makes it so impactful: 1️⃣ Expanded Insight Beyond Conversions: Traditionally, our datasets have centered on conversion events like purchases or sign-ups. Now, we’re bringing that powerful analysis to all sessions, giving you richer data and a broader view of customer journeys. 2️⃣ Consistent Marketing Hierarchy: We categorize every session using the same structured marketing hierarchy as down-funnel conversions, creating a unified, clean data foundation where every metric aligns seamlessly. 3️⃣ Effortless Data Sync: All Clickstream data flows directly into our customers’ warehouses, putting the power of these insights exactly where it’s needed for maximum impact. Launching Clickstream is a big step forward for us and for marketers who want an effortless way to analyze traffic, optimize spend, and enhance site experiences—all in a unified dataset. Huge congratulations to the team for making this possible! 🚀

Really excited about the launch of our new Clickstream Dataset and the expansion of our Marketing Data Foundation. Adding this dataset was a direct result of the pain our customers faced as they transitioned from UA to GA4 for their top of funnel reporting. With Clickstream, we deliver a reliable, marketing-driven session dataset and perform Rockerbox data transformations on all sessions. This enables our customers to join platform-reported spend and measure top-of-funnel performance at a granular level. https://lnkd.in/e-QGSbCr

Why is last click still a thing? Yes, I know that's a tad dramatic of a statement, and I acknowledge there are circumstances where last click makes the most sense. But I just can't get on board with using it anymore. I've seen too many businesses make bad decisions because of last click attribution. So why am I such a last click hater (even though that used to be my go-to five years ago)? Last click ignores the full customer journey. This inadvertently gives all the credit to the last touch point, ignoring all the other touch points that lead to the conversion. This leads to things like: ❗ Turning off top funnel ads that are a vital piece in the customer journey. ❗ Misallocated ad spend - focusing most of your efforts on the bottom of the funnel. ❗ Shrinking your visibility in the auctions. ❗ A lack of investment in new customer acquisition. ❗ Teaching the algorithm only part of the customer journey. In this day and age of increased automation usage, an attribution model like last click is only going to teach the algorithm to go after the bottom of the funnel. If you are looking to understand your customer journey, grow your business and invest in new customer acquisition I highly recommend considering switching to Data-Driven Attribution! #Attribution #DDA #SEM #LastClick #PPC #GoogleAds #DigitalMarketing #Marketing #Advertising #AdvertisingAgency

🎯 𝐌𝐲 𝐋𝐚𝐭𝐞𝐬𝐭 𝐆𝐨𝐨𝐠𝐥𝐞 𝐀𝐝𝐬 𝐏𝐞𝐫𝐟𝐨𝐫𝐦𝐚𝐧𝐜𝐞 𝐌𝐚𝐱 𝐒𝐮𝐜𝐜𝐞𝐬𝐬 𝐒𝐭𝐨𝐫𝐲! 🚀 Over the last 𝟑𝟎days, I’ve been managing a 𝐆𝐨𝐨𝐠𝐥𝐞 𝐀𝐝𝐬 𝐂𝐚𝐦𝐩𝐚𝐢𝐠𝐧, and achieved incredible results for a client using 𝐆𝐨𝐨𝐠𝐥𝐞 𝐀𝐝𝐬 𝐏𝐞𝐫𝐟𝐨𝐫𝐦𝐚𝐧𝐜𝐞 𝐌𝐚𝐱 the results have been nothing short of Incredible: 𝐓𝐡𝐞 𝐖𝐢𝐧𝐧𝐢𝐧𝐠 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐲: ✅ Started with a Search Campaign to gather valuable data. ✅ Used that data to optimize and launch the Performance Max Campaign, tailored to the client’s Goals. 𝐓𝐡𝐞 𝐑𝐞𝐬𝐮𝐥𝐭? 𝐀 𝐇𝐚𝐩𝐩𝐲 𝐂𝐥𝐢𝐞𝐧𝐭 𝐰𝐢𝐭𝐡 𝐄𝐱𝐜𝐞𝐩𝐭𝐢𝐨𝐧𝐚𝐥 𝐒𝐚𝐥𝐞𝐬 𝐆𝐫𝐨𝐰𝐭𝐡! 😄🎉 If you want to drive conversions, maximize your ad Spending, and achieve measurable results like these,𝑳𝒆𝒕’𝒔 𝑾𝒐𝒓𝒌 𝑻𝒐𝒈𝒆𝒕𝒉𝒆𝒓. Whether it’s for 𝐄-𝐂𝐨𝐦𝐦𝐞𝐫𝐜𝐞, 𝐋𝐞𝐚𝐝 𝐆𝐞𝐧𝐞𝐫𝐚𝐭𝐢𝐨𝐧, or Scaling your Business—I've got you covered. 📩 𝑳𝒆𝒕’𝒔 𝑪𝒐𝒏𝒏𝒆𝒄𝒕 𝒂𝒏𝒅 𝒆𝒙𝒑𝒍𝒐𝒓𝒆 𝒉𝒐𝒘 𝑰 𝒄𝒂𝒏 𝒉𝒆𝒍𝒑 𝒚𝒐𝒖𝒓 𝑩𝒖𝒔𝒊𝒏𝒆𝒔𝒔 𝒕𝒉𝒓𝒊𝒗𝒆 𝒘𝒊𝒕𝒉 𝑮𝒐𝒐𝒈𝒍𝒆 𝑨𝒅𝒔! 📧 𝗚𝗲𝘁 𝗶𝗻 𝗧𝗼𝘂𝗰𝗵 𝗧𝗼𝗱𝗮𝘆 📱 𝗪𝗵𝗮𝘁𝘀𝗔𝗽𝗽: +8801723735407 ✉️ 𝗘𝗺𝗮𝗶𝗹:tofayel577@gmail.com #GoogleAds #PerformanceMax #DigitalMarketing #ResultsDriven #SalesGrowth #AdOptimization

If I were asked to track key metrics for Conversion Rate Optimization (CRO) to drive better results, here’s where I’d start: these metrics are crucial to truly understanding what’s working, what’s not, and where you can optimize for success. 🚀 1️⃣ Conversions First things first—define what your conversion is. Whether it’s filling out a form, signing up for a webinar, you need to know what you're optimizing for before you dive into the data. If the goal isn’t clear, the optimization can’t be either. 2️⃣ Events Tracking specific events, like a 50% scroll on your landing page, can give you insight into how engaged users are. You can set this up through Google Tag Manager and track it in GA4. It’s all about measuring interaction beyond just clicks—engagement matters. 3️⃣ CTA Clicks Are people clicking your Call-to-Action buttons? This is crucial for understanding if your message is landing with your audience. Low clicks MEANS Time to rethink your CTA or positioning. 4️⃣ User Path Understanding how users navigate your site is key. GA4’s Explore section is perfect for digging into user behavior and finding out where they're dropping off. If they aren’t converting, where are they getting stuck? 5️⃣ Bounce Rate If users are leaving after the first page, something isn’t connecting. High bounce rates often point to issues with load speed, messaging, or overall experience. 6️⃣ New vs. Returning Visitors Are you bringing in fresh traffic or just relying on repeat visitors? This helps gauge your reach and understand if your marketing efforts are pulling in new leads. 7️⃣ Time on Site How long are users sticking around? Time on site can reveal a lot about how compelling your content is or how navigable your site feels. Longer time usually means better engagement—but short visits? That's a red flag. These metrics are the backbone of any CRO strategy. Curious—what’s your go-to metric when optimizing for conversions? Let’s discuss below 👇 #CRO #ConversionRateOptimization #MarketingMetrics #GA4 #DigitalStrategy #LandingPageOptimization

This is probably one of the main reasons why we see ALOT of brands failing. Is your website actually set up for success? Understanding the flow of traffic, user behaviour and conversion rates is essential. Using tools website tracking tools like Hotjar can show you how your customers are using your site and where there might be areas that are need adjustment. This data is invaluable for making informed decisions that drive ROI! Your website isn't just a business card; it's a conversion machine. It needs to be fast, mobile-friendly, and easy to navigate. We produced an audit for a client recently, detailing out some quick wins and areas to test. Now their optimised website has higher converting traffic and better user engagement. When was the last time you had your website MOT’d? . . . . #GoogleAds #MetaAds #AdsSpecialist #MarketingAgency

🎯 𝐌𝐲 𝐋𝐚𝐭𝐞𝐬𝐭 𝐆𝐨𝐨𝐠𝐥𝐞 𝐀𝐝𝐬 𝐏𝐞𝐫𝐟𝐨𝐫𝐦𝐚𝐧𝐜𝐞 𝐌𝐚𝐱 𝐒𝐮𝐜𝐜𝐞𝐬𝐬 𝐒𝐭𝐨𝐫𝐲! 🚀 Over the last 𝟑𝟎days, I’ve been managing a 𝐆𝐨𝐨𝐠𝐥𝐞 𝐀𝐝𝐬 𝐂𝐚𝐦𝐩𝐚𝐢𝐠𝐧, and achieved incredible results for a client using 𝐆𝐨𝐨𝐠𝐥𝐞 𝐀𝐝𝐬 𝐏𝐞𝐫𝐟𝐨𝐫𝐦𝐚𝐧𝐜𝐞 𝐌𝐚𝐱 the results have been nothing short of Incredible: 𝐓𝐡𝐞 𝐖𝐢𝐧𝐧𝐢𝐧𝐠 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐲: ✅ Started with a Search Campaign to gather valuable data. ✅ Used that data to optimize and launch the Performance Max Campaign, tailored to the client’s Goals. 𝐓𝐡𝐞 𝐑𝐞𝐬𝐮𝐥𝐭? 𝐀 𝐇𝐚𝐩𝐩𝐲 𝐂𝐥𝐢𝐞𝐧𝐭 𝐰𝐢𝐭𝐡 𝐄𝐱𝐜𝐞𝐩𝐭𝐢𝐨𝐧𝐚𝐥 𝐒𝐚𝐥𝐞𝐬 𝐆𝐫𝐨𝐰𝐭𝐡! 😄🎉 If you want to drive conversions, maximize your ad Spending, and achieve measurable results like these,𝑳𝒆𝒕’𝒔 𝑾𝒐𝒓𝒌 𝑻𝒐𝒈𝒆𝒕𝒉𝒆𝒓. Whether it’s for 𝐄-𝐂𝐨𝐦𝐦𝐞𝐫𝐜𝐞, 𝐋𝐞𝐚𝐝 𝐆𝐞𝐧𝐞𝐫𝐚𝐭𝐢𝐨𝐧, or Scaling your Business—I've got you covered. 📩 𝑳𝒆𝒕’𝒔 𝑪𝒐𝒏𝒏𝒆𝒄𝒕 𝒂𝒏𝒅 𝒆𝒙𝒑𝒍𝒐𝒓𝒆 𝒉𝒐𝒘 𝑰 𝒄𝒂𝒏 𝒉𝒆𝒍𝒑 𝒚𝒐𝒖𝒓 𝑩𝒖𝒔𝒊𝒏𝒆𝒔𝒔 𝒕𝒉𝒓𝒊𝒗𝒆 𝒘𝒊𝒕𝒉 𝑮𝒐𝒐𝒈𝒍𝒆 𝑨𝒅𝒔! 📧 𝗚𝗲𝘁 𝗶𝗻 𝗧𝗼𝘂𝗰𝗵 𝗧𝗼𝗱𝗮𝘆 📱 𝗪𝗵𝗮𝘁𝘀𝗔𝗽𝗽: +917002181778 ✉️ 𝗘𝗺𝗮𝗶𝗹: roshiduladsexpert@gmail.com #GoogleAds #PerformanceMax #DigitalMarketing #ResultsDriven #SalesGrowth #AdOptimization