BNP Media’s Post

Excellent provocation from New Commercial Arts.'s David Golding: why doesn't creative excellence at Cannes lead to greater investor interest? But I suspect he's answered his own question: "Creativity is what separates us from consultants and, for a little while longer, the machines. Creativity is our superpower." The reason that success at Cannes doesn't impact share price is because investors are not swayed by generic claims of value. Trading on your agency's creativity is no more compelling that a chef saying that the secret to great food is making it tasty. Agencies can do WAY better than that when it comes to standing out. Remember, positioning isn't just packaging, it's your business strategy. #MarketofOne #Underdifferentiated https://lnkd.in/eJ6WbQZD

That multi-million dollar opportunity is right in front of you. Learn how to leverage the resources you have effectively. From bundling revenue streams, and pivoting to new audiences, to plugging financial leaks, the possibilities for scaling beyond 7 figures are endless. Let's explore innovative ways to elevate your business to unprecedented heights. #PinnacleGlobalNetwork #successbeyond7figures #scaleyourbusiness

That multi-million dollar opportunity is right in front of you. Learn how to leverage the resources you have effectively. From bundling revenue streams, and pivoting to new audiences, to plugging financial leaks, the possibilities for scaling beyond 7 figures are endless. Let's explore innovative ways to elevate your business to unprecedented heights. #PinnacleGlobalNetwork #successbeyond7figures #scaleyourbusiness

In this blog, Behaviorally's Richard Bell (Managing Director) shares his three key insights from Quirk's Chicago 2024. Read the full blog here: https://hubs.ly/Q02rKCPN0 Quirk's Media #wearebehaviorally #behaviorallyinc #insights #insightsindustry #marketresearch #quirkschicago

Last week, Diamond Sports Group announced a restructuring support agreement (RSA), setting up the company’s separation from parent company Sinclair Broadcast Group and an investment from Amazon Services. This follows the company filing for bankruptcy back in March 2023 as a result of expensive broadcast rights agreements and a decline in cable viewership. The company has signed an agreement with a group of creditors to emerge from bankruptcy and will get funding from Amazon as part of a streaming deal. By becoming a minority investor in the company, Amazon’s Prime Video will now become the primary partner for viewers wanting to access Diamond’s local channels. Separately, DSG has reached a settlement of litigation claims against Sinclair, agreeing to drop its $1.5 billion claim against the parent, in exchange for $495 million cash payment. Following the announcement, our team of analysts have been tracking the case closely to understand what this RSA means and what the newly reorganized company will look like: https://lnkd.in/e-7WGcqs 💡 Want to access the restructuring profile but don't have an Debtwire subscription? Request a free trial here: https://lnkd.in/e5VeU3Bi

Frame Analysis Theory by Goffman: The media focuses attention on certain events and then places them within a field of meaning. People interpret what is going on around their world through their primary framework. This framework is regarded as primary as it is taken for granted by the user. #WeSpeakYourLanguage #mediaconsulting

“How do we reach the next generation of financial market actors?” Whether at home or at work, social media is now a firm fixture in our daily lives – and as we know from our own IR channel, can be a great tool for connection. But how is social media viewed among business leaders? A pleasant distraction or a serious tool that can be leveraged to support a company’s success? EVP Martin Ziegenbalg shares his take on the growing importance of social media in the world of investor relations. Take a look at our video interview for Martin’s thoughts about social media, and how it is rapidly becoming a natural building block of financial comms. And be sure to check in again soon for exclusive access to our social media study! #DHLGroupInsights #socialmedia #investorrelations #survey #NextGenerationFinance DIRK – Deutscher Investor Relations Verband  

We're still riding on the high of The Giants Magazine 2.0. Let us walk you through how our featured Giants are redefining the narrative in their creative fields. Click on the link below to read our latest article. https://lnkd.in/d3hewaJf . . #TheGiantAcademy #TheGiantsMagazine #Blogpost

My usual spiel: Position your business to compete successfully and your brand story will follow. But sometimes, a la George Costanza, it’s better to do the opposite. Unlike product-driven businesses, professional service firms can get by for years without a “brand.” Relationship-driven referrals and short-term growth tactics keep the pipeline full for a while. Eventually, however, the lack of foundation catches up with you – through undifferentiated offers, inconsistent service, stagnant sales and other challenges. When the problems feel too big to tackle without a billion-dollar budget, go to your imagination. If you could magically restart the business: - Which clients would get most of/all your energy? - What’s the #1 problem your firm would solve? - How would you want clients to feel when they engage with you?   Decisive answers to these questions give you the basis of an aspirational brand story. From here, your teams can begin to assess how to operationalize and monetize the vision.  Inspiration for this post: https://lnkd.in/eTCgyJNv

A series on the ABC's of what you need to know about Digital Assets. Follow us on our journey to discover more. #Fineqia #HotWallet #Research