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Applying for a fractional Head of Content role this week — or planning to step into one by Q2? I spoke with Erika G. Musser of ZenMaid, and she shared 5 essential insights you need to know before hitting “submit” on that application. Read the interview here: https://lnkd.in/dmkkTxyR

A well-crafted press release is key to grabbing attention, sparking interest, and getting your story out there. The secret? Clear, compelling messaging, a captivating headline, and a story angle that resonates. At Zaka, we know how to create press releases that don’t just inform—they make an impact. 👊

The most effective storytellers know that the best stories aren’t the longest or the most thrilling. It’s knowing which details are the most important—what details absolutely must be there and what can be taken out completely. 

I LOVE THIS! South Park FTW! What is your company/product/services narrative? I took screenplay writing ages ago & whether you've got an elevator pitch for a script (mine gave ghosts and a'Toddlers & Tiaras' in the dusty midwest), or a product or service you are evangelizing for, you must captivate your audience with a compelling & relevant narrative. That doesn't mean you BS your audience...I love the 'therefore' & 'but' connections. Don't talk bullet (bulls***) points. It's all about causation. We know our customers prioritize this, therefore, we offer this, but there are specific challenges, therefore, we... https://lnkd.in/g-WRHhSA #pitchperfect #kubernetes #isolveproblemsthereforeiam

What if a chance encounter could completely alter your life's trajectory? Bonnie Garvin's journey from public relations to storytelling in TV and Movies was anything but planned. In this episode, she shares how a playwriting class she nearly skipped transformed her career. Bonnie, a remarkable storyteller and educator at USC's School of Cinema Arts, opens up about embracing unexpected turns and the incredible power of storytelling to change lives. Hear firsthand about the hurdles and triumphs of venturing into the film and television industry. This story covers everything from the ambitious leap of moving from Detroit to Los Angeles to the emotional rollercoaster of creative control and the unpredictable influences on a project's success. Learn about the rewarding process of seeing creative visions come to life and the often-overlooked reality that completing a project is just the start of a new chapter filled with promotion and development challenges. You'll also be inspired by Bonnie's work at the Storytelling Lab, where creativity and playfulness take center stage. Discover how reconnecting with your inner child through writing, stand-up comedy, or poetry can spark personal growth and self-expression. Bonnie's insights remind us there's no better time to chase our dreams and inject some fun into our lives.

“Be Bold, Be Brief, Be Impactful!” When I started Arrington Media, I took on any project. I was fearless, ready for action. I learned how to be scrappy, how to tell stories with minimal prep, and how to do lightning-fast research. That same grit and passion fuels our team today. We’ve gone from idea to full feature production in a single month. We’ve pulled off a magazine cover shoot in 4 days. We’ve even tackled same-day projects without breaking stride. BUTTTTT!!! If you know you’re going to need to produce something amazing in the next 3 months (or next week!), do yourself a favor: Book a quick discovery call with us. Why? Because when you need something yesterday, we’ll already know you and your vision—and we’ll be ready to dive in. It’s FREE, it’s fast, and it’ll save you a ton of stress later. Let’s make magic happen together!

⚡Sawhorse Client Spotlight: Audible⚡ Is reading on your New Year's resolution list? Well there is more to imagine when you listen on Audible. We continued our partnership showcasing the magic of their vast library of micro-genres beyond bestsellers—think sports romance, LITRPG, true crime and more. 🎯 The goal? Engage listeners with curated content they didn’t know Audible offered. 📈 The strategy? Partner with top YouTube creators like Cece Liu, Kimbyrleigha Morse and WolfheartFPS to pair their passion points with Audible genres and then let their imaginations do the rest. 🎬 The execution? Modular videos that adapt to audience interests, matching the right content to the right viewer. Sawhorse led creative, casting, production and post, and we could not be more excited with the result. Shout out to the amazing director, Matthew Pollock! BTS coming soon. #Client #Sawhorse #PoweredByStory #Audible

Our founder’s hands-on approach extends to every detail of our creative process! Here’s a snapshot of Shruti holding the light reflector, making sure every shot is perfectly lit. Great content starts with great lighting, and we’re committed to delivering just that! From adjusting the lights to perfecting the angles, every step counts in creating the magic. Follow to see more behind-the-scenes moments and stay tuned for what’s next! What’s your favourite part of the content creation process? Share your thoughts below!”

In 2024, it’s not enough for your visuals to just look good—your audience craves connection, and that’s where visual storytelling comes in. 📸✨ At Reel Media, we believe that every image or video should go beyond aesthetics to tell a story that captures attention, builds emotional connections, and drives action. Here’s how we’re taking visual storytelling to the next level: Emotion-Driven Content: In a time where social media is saturated with endless content, what sets brands apart is their ability to evoke emotion. Whether it’s showcasing the passion behind your product or the people who make it all happen, we craft visuals that tap into the heart of your brand. Narrative That Converts: Every visual we create has a purpose. We don’t just focus on pretty pictures; we craft stories that lead to engagement and ultimately convert viewers into loyal customers. Consistency is Key: With platforms like Instagram and TikTok favoring short-form video, we’re crafting visual stories that unfold over time, keeping your audience hooked and waiting for more. A consistent story isn’t just about one post—it’s about showing up across the board, from Reels to Instagram Stories, building a narrative that lasts. Visual storytelling isn’t just about the looks—it’s about telling the why behind your brand. If your business is ready to go beyond aesthetics and start creating content that truly connects, we’re here to help. Let’s make your visuals work smarter for you! Book a call with me to chat about how we can bring your brand’s story to life this season. 💬📩

A short video summary showing my previous work and experience. 🎞️