The future of advertising isn't about AI vs. humans, it's about AI with humans. At Cannes Lions International Festival of Creativity, Droga and Murati emphasized AI as a collaborator, not a competitor. Tyler Adams, an art director at Boathouse, discusses the potential, saying AI can, “...experiment and test different ideas quickly in ways we couldn't before.” Are you open to embracing AI as a collaborator? We’d love to discuss how you can leverage AI to elevate your marketing. https://lnkd.in/dG68kCf7
Boathouse’s Post
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VP Commercial, Business Development at SGK | Driving Growth with Strategic Marketing Solutions
AI's growth in advertising is redefining creativity—which is a compelling thing. Our approach to creativity should evolve, and with AI, gain efficiency. We've seen the output from brands become exciting not solely because of a full-fledged AI strategy, but the collaboration and intent that is reflected in the end product. #AI #Advertising #Creativity
Mira Murati and David Droga on what the creative world should—and shouldn't—worry about when it comes to AI
fastcompany.com
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"Not all creativity is worth preserving" suggests AI could elevate the quality of creative work by handling more mundane tasks. This could allow human creatives to focus on higher-level thinking, innovation, and nuanced understanding that AI can't replicate. OpenAI's efforts to develop tools for identifying AI-generated content show a proactive approach to these challenges that stem from AI mimicking human creatives. #AICreativity #FutureOfAdvertising #AIEthics
Mira Murati and David Droga on why creatives should—and shouldn't—worry about AI
fastcompany.com
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The marketing landscape is evolving, AI driving efficiency and innovation in ways we’ve never seen before. We embrace this change, continually evaluating and leveraging AI technology to enhance our teams' capabilities—not replace them. We believe in the synergy between AI’s data-driven insights and the irreplaceable power of human creativity and intuition. #ai #martech #marketinginnovation #data #agency #hierarchy
Agencies are embracing the full spectrum of AI capability, leading to novel ways to grow, evolve and expand business.
How AI is changing the way agencies work
adage.com
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HelloKindred | Marketing Communications | Content Strategy | Social Media Strategy
AI is revolutionising the advertising industry by taking creative, production, and design to the next level. According to Gizmodo.com, "with AI advertising, nothing is real," and it's unlocking a whole new realm of possibilities. However, it's important to note that imagination is still the sweet spot between human and machine. Check out the video interview with Stephan Pretorius (WPP CTO) to gain some great insight into how AI is being used in advertising. #AI #Advertising #Technology
With AI Advertising, Nothing Is Real | AI Unlocked
gizmodo.com
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AI is fundamentally changing how agencies work, not by replacing creativity but by enhancing it. This Ad Age article highlights a crucial shift: AI is freeing us from routine tasks, allowing us to invest more time in strategic and creative work. The real power of AI lies in its ability to scale our efforts while maintaining a human touch. As AI continues to evolve, the challenge will be in balancing efficiency with authenticity. The agencies that succeed will be those that leverage AI to deepen connections, not just automate processes. The future of our industry will belong to those who can harness this technology to create more meaningful, impactful experiences. #AI #DigitalTransformation #AgencyLife
How AI is changing the way agencies work
adage.com
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Discover the future of advertising with AI. Our CEO, Frost Prioleau, discusses the involvement of Artificial Intelligence in the AdTech industry. Unlock the power of AI to optimize your campaigns, generate targeted creatives, and achieve remarkable results. Join us on this journey of innovation!
AI & Advertising: How Artificial Intelligence is Revolutionizing the AdTech Industry
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Discover the future of advertising with AI. Our CEO, Frost Prioleau, discusses the involvement of Artificial Intelligence in the AdTech industry. Unlock the power of AI to optimize your campaigns, generate targeted creatives, and achieve remarkable results. Join us on this journey of innovation!
AI & Advertising: How Artificial Intelligence is Revolutionizing the AdTech Industry
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To kickstart our AI series, we spoke with the firm's Advanced Media & Technology senior counsel, John R. Monterubio Jr. to understand AI’s impact on the advertising space. In this Q&A, John explores trends in generative AI and targeted ads, strategies to balance the opportunities and risks of using AI, key legal challenges and the importance of AI policies to minimize potential technology pitfalls. To read the full discussion, visit the link below! #AI #artificialintelligence #advertising #marketing #media
A Look Ahead: AI in Advertising | Loeb & Loeb LLP
