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The future of advertising isn't about AI vs. humans, it's about AI with humans. At Cannes Lions International Festival of Creativity, Droga and Murati emphasized AI as a collaborator, not a competitor. Tyler Adams, an art director at Boathouse, discusses the potential, saying AI can, “...experiment and test different ideas quickly in ways we couldn't before.” Are you open to embracing AI as a collaborator? We’d love to discuss how you can leverage AI to elevate your marketing. https://lnkd.in/dG68kCf7

Mira Murati and David Droga on why creatives should—and shouldn't—worry about AI

Mira Murati and David Droga on why creatives should—and shouldn't—worry about AI

fastcompany.com

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