Boats Group’s Post

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ICYMI, superyacht sales are BOOMING, and Americans own nearly a quarter of the global fleet. For all boats sold, about 1 in 5 sales happen in Florida, which is why I spent time this year at FLIBS - to observe the market and to spend time aboard some amazing yachts, with our clients at Alpha Yachts. For the uninitiated, the Fort Lauderdale International Boat Show is the largest in-water show in the world and with the best of the best & nearly every player in the industry in attendance, it’s a display of the leaders in marketing. Here are three things I saw the best brands doing, and are actions you can implement into your business: BRING YOUR BRAND ALIVE: One of the best activations I saw was Hacker Boat’s VIP Tender, which was available to transport patrons to and from Pier Sixty Six Marina. Wooden boats like this are works of art typically displayed on the hard to showcase the incredible craftsmanship, but to allow attendees to GET IN AND GO is a special experience sure to leave a lasting impression. For those who were not familiar with the brand, it’s a great awareness campaign and for interested buyers, it gives the sales team an opportunity to get the buyer to “touch and feel” the product right away. When evaluating an event sponsorship, anytime you can offer a unique experience, you’re sure to have a positive ROI. BE SOCIAL: This is one of the busiest boat shows I’ve ever been to. But in all of best interactions we had with brands, the brand representative really took their time with us, got to know us on a personal level, and then reconnected after the show- MOSTLY through social media. The connections were happening in the DMs- checking in where people were, getting dock directions, sharing photos and tagging each other. Social media is an enhancement to in-person connection and should not be ignored. This is what we specialize in at AFMKTG: connecting with key points of contact, influencers, brokers, and other brands to strengthen the relationship that was formed at an initial event through social media and email marketing. TELL ME A STORY: There’s no better storyteller than Mr. Roberto Aboumrad, founder of Alpha Custom Yachts. From sharing how his family utilizes the layout of the flybridge, to showcasing the commercial ice machine and his favorite drinks, to chatting about the incredible anchorages you can reach with the shallow draft of the Spritz 102, every feature of the yacht he shows has a story, an anecdote, a special feature that helps buyers feel connected to the vessel. Brands that can tell a story that is compelling, connecting and repeatable - well - those are the brands that win. And that’s what we help brands do at AFMKTG. —— I’m Amber Frankhuizen Founder/CEO of AFMKTG, an award-winning Creative Agency We support luxury brands with identity, strategy, social media, web and more.  Reach out anytime here on LinkedIn Or check out our portfolio at AFMKTG.com

Flying with Emirates is always a pleasure and a valuable business experience. The sign on the seat that read, “Reserved for customers with extra legroom reservations.” This is a brilliant example of Emirates’ strategic marketing. Rather than simply stating “Do Not Use These Seats,” they emphasize the value proposition of their extra legroom seats. This serves two purposes - it informs passengers about the reservation while subtly marketing the extra legroom seats as a desirable upgrade. Subtle Marketing By indicating the seat is reserved for customers with extra legroom reservations, Emirates not only deters unauthorized use but also makes other passengers aware of the availability and benefit of such seats. This can spark interest and lead to future purchases. Value Proposition This approach highlights the benefit (extra legroom) rather than the restriction (not allowed to sit). Passengers are more likely to consider the upgrade when they see the value it provides.

Innovating the Essence of Luxury Service: A Harmonious Blend of Technical Mastery and Elegance 🌟 In the realm of luxury service agencies, the fusion of technical expertise and refined soft skills is not just a desirable trait—it's an absolute necessity. At @Acquera, we pride ourselves on understanding and embodying this delicate balance, recognizing that the success of our activities sits on the perfect amalgamation of precision and sophistication. It strongly reminds me of my work at #rolandgarros , where the stage is set for exceptional events and luxury experiences… our role goes beyond merely delivering services. We shoulder the profound responsibility of curating impeccable experiences, becoming architects of moments that linger in our clients' memories. #Education at Acquera transcends the traditional boundaries of technical training. While we meticulously prepare our teams for the industry's technical demands, we go a step further by nurturing qualities of grace, discretion, and accessibility. We envision our professionals not just as skilled practitioners but as ambassadors of elegance, capable of leaving an indelible mark on every interaction. In the luxury market, professionalism is more than a set of competencies; it's a commitment to excellence that seamlessly blends technical prowess with a human touch. Each interaction, be it with clients, providers, neighbours, or marinas, is an opportunity to showcase not just our competence but our unwavering dedication to professionalism and availability. Join us at Acquera (job offers on our page) and read the full article. 💼✨ #LuxuryService #InnovatingYachtingExperience #AcqueraExperience #AcqueraEducation

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