Bob Boland’s Post

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Partner at Maillie LLP

Disaster-relief charities have long contended with sudden influxes of attention and donations. But any nonprofit could face this enviable “problem.” While your nonprofit is in a period of relative calm, consider how you might handle it. For example, track normal website traffic so you’ll recognize when interest in your organization is surging. Make sure you can get in touch with board members, who may need to make quick disaster-related and financial decisions, and new volunteers, who will want to do their part. Also, be prepared to capitalize on any surge of media interest in your nonprofit and turn it into long-term support.https://bit.ly/3PUe3qO

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